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  • Sony A7 IV Digital Camera Body
  • Sony A7 IV Digital Camera Body
  • Sony A7 IV Digital Camera Body
  • Sony A7 IV Digital Camera Body
  • Sony A7 IV Digital Camera Body
  • Sony A7 IV Digital Camera Body

Sony A7 IV Digital Camera Body

£2,399.00


For a new generation of image makers.

 

  • Newly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor
  • Advanced BIONZ XR image processing engine with up to 8x the processing performance
  • Reliable AF capabilities including Real-time Eye AF for humans, animals and birds
  • Movie-making with 4K 60p, 10-bit 4:2:2 recording capability
  • Advanced functions for movies including Active Mode, Breathing Compensation and AF Assist

 

 

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

 

Newly developed 33MP1 full-frame back-illuminated CMOS image sensor


Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.

 

Flagship-level image processing with BIONZ XR™

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

 

Higher resolution, better colour reproduction


The new 33MP1 image sensor and processing engine raise the bar for image quality

In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

 

Quickly set the visual mood with ten Creative Look presets


A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.

 

10-bit HEIF3 still-image format for smooth gradations


Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.

 

5-axis optical image stabilisation


Up to 5.5-step shutter-speed compensation from the in-body stabilisation unit

The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.

 

Fast Hybrid AF, evolved


The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.

 

10-frame-per-second continuous shooting with fast buffer release


Both the mechanical and electronic shutters allow you to shoot more than 800 frames 8 at up to 10 fps with AF/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.

 

Sony's smart AI-based Real-time Tracking


Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.

 

Improved Real-time Eye AF


Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

 

Pet photos made easy


Fast, accurate focus for difficult animal shots

By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.

 

Real-time Eye AF for birds


Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

 

4K 60p movies with smooth, natural-looking capture


It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

 

7K oversampling for beautifully expressive, richly detailed images


When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.

 

Choose your look, for more expressive movies


Support for S-Cinetone™, Creative Look and S-Log3

The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.

 

High-performance ‘Active Mode’ image stabilisation


Reliable support for handheld movie shooting

Active Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility.

 

Instantly turn your α7 IV into a web camera


All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select "Live Stream (USB Streaming)", and you're set

The α7 IV supports UVC (USB Video Class) / UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution

 

Share your still images and movies immediately


The α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.

Sharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection, and enjoy greater control over automatic image transfer

 

Improvements in selection and editing workflow


The α7 IV incorporates a number of individual improvements to image selection and editing, adding up to a smoother overall workflow that allows large amounts of data to be efficiently managed.

 

Easy, reliable operation

Switch the Still/Movie/S&Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera