{"title":"Sony Winter Cashback - 2026","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eony Winter Cashback — Claim up to £400\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy up to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e£400 cashback\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e on selected Sony cameras, lenses and accessories purchased between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1 October 2026 and 31 January 2027\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExplore the eligible products below and choose your next upgrade. Cashback amounts vary by model and are claimed directly from Sony after purchase.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to claim\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePurchase an eligible Sony product during the promotional period.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWait at least \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e30 days after your purchase\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before submitting your claim.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVisit \u003c\/span\u003e\u003ca href=\"https:\/\/www.sony.co.uk\/cashback\/winter\"\u003e\u003cspan\u003eSony’s Winter Cashback page\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and follow the claim instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAll claims must be submitted by 31 March 2027.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable on selected models purchased from participating retailers. Eligibility requirements and terms and conditions apply. See \u003c\/span\u003e\u003ca href=\"https:\/\/www.sony.co.uk\/cashback\/winter\"\u003e\u003cspan\u003eSony’s official promotion page\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for eligible products, cashback amounts and full details.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sony-fe-100400mm-f4-55-6-oss-g-master-lens","title":"Sony FE 100-400mm f4.5-5.6 OSS G Master Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 100-400mm f\/4.5-5.6 OSS G Lens is a high-end super-telephoto lens from Sony’s flagship Master series. Offering an extremely sharp image over its full focal range, this lens offers incredible versatility making it ideal for sports and wildlife photography. An innovative autofocus system comprising floating focus with double linear motor and DDSSM systems achieves precision and speed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763448602653,"sku":"SEL100400GM.SYX","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1625063.jpg?v=1769884823"},{"product_id":"sony-fe-24105mm-f4-g-oss-lens","title":"Sony FE 24-105mm f4 G OSS Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 24-105mm f4 G OSS Lens is a wide-angle to short-telephoto zoom designed for Sony's full-frame E-mount CSCs. The lens offers a versatile 24-105mm focal range with constant f4.0 aperture, making it ideal for a host of applications including landscapes, portraits and travel. Perfect for videos and stills, the Direct Drive SSM motor ensures fast, quiet and precise autofocusing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763448700957,"sku":"SEL24105G.SYX","price":899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1643221.jpg?v=1769884702"},{"product_id":"sony-fe-24-70mm-f2-8-g-master-lens","title":"Sony FE 24-70mm f2.8 G Master Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 24-70mm F2.8 GM lens joins the company's latest G Master (GM) range of high-end lenses designed specifically for Sony's full-frame compact system cameras. The lens combines a mid-range focal length with a bright f\/2.8 aperture throughout to maintain low-light capability or action-stopping shutter speeds with consistently stunning image quality. The lens comes equipped with Sony's Direct Drive Super Sonic Motor (DDSSM) for smooth, accurate focusing and a focus mode switch, focus hold button, and zoom lock switch to give users complete control.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe ultimate choice for professionals\u003c\/li\u003e\n\u003cli\u003eIdeal for portrait, travel and event photographers\u003c\/li\u003e\n\u003cli\u003eNewly developed XA element for the ultimate\u003c\/li\u003e\n\u003cli\u003eresolution and bokeh\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM for quick and accurate autofocus\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA new era of standard zoom performance\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eNo-compromises design and technology in a new constant F2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented resolution and detail\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eAn XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBright, fast F2.8 at any focal length\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eKeep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise focus at blazing speed\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eDirect Drive SSM (DDSSM) minimizes spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional lens control features\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eA focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":12543613927525,"sku":"SEL2470GM.SYX","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1591663.jpg?v=1769884705"},{"product_id":"sony-fe-85mm-f1-4-g-master-lens","title":"Sony FE 85mm f1.4 G Master Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 85mm F1.4 GM lens is the perfect prime for serious photographers looking to capture beautifully sharp portraits with a soft, visually appealing bokeh backdrop. Designed specifically for full-frame, the lens sits in the company's G Master (GM) brand of lenses, which represents the finest and most impressive group of lenses that Sony has ever made. Designed and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest f1.4 aperture setting. A focus mode switch, focus hold button, and aperture ring with switchable click stops provide professional control for a wide range of shooting situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eMain Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-frame G Master telephoto prime lens\u003c\/li\u003e\n\u003cli\u003eUltimate portrait lens for professional photographers\u003c\/li\u003e\n\u003cli\u003eCaptures the in-focus areas with extremely high resolution\u003c\/li\u003e\n\u003cli\u003eDissolves the surrounding out-of-focus areas smoothly into a beautiful soft backdrop\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA new dimension of portrait performance\u003c\/strong\u003e\u003cbr\u003eDesigned and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest F1.4 aperture setting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary detail and bokeh in one lens\u003c\/strong\u003e\u003cbr\u003eAn XA (extreme aspherical) element with 0.01 micron surface precision contributes to previously unachievable resolution and stunning bokeh for new expressive potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural images without spurious color\u003c\/strong\u003e\u003cbr\u003eThree ED glass elements support the lens’s outstanding resolving power by suppressing chromatic aberration and minimizing artificial colouration throughout its aperture range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSublime 2-sensor autofocus accuracy\u003c\/strong\u003e\u003cbr\u003eTwo position sensors enhance the accuracy of an SSM (Super Sonic wave Motor) drive system for autofocus performance that fully supports the lens’s high-resolution capability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional lens control features\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eA focus mode switch, focus hold button, and aperture ring with switchable click stops provide professional control for a wide range of shooting situations.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":13700153606234,"sku":"SEL85F14GM.SYX","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1591665.jpg?v=1769884828"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-lens","title":"Sony FE 90mm f2.8 Macro G OSS Lens","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"content-type\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 90mm f2.8 Macro G OSS lens is the first full frame E-mount medium telephoto macro with built-in image stabilisation to deliver crisp, high-resolution images with beautiful bokeh. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances. The lens features a 1:1 magnification ratio and 0.28m minimum focusing distance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features: Sony FE 90mm f2.8 Macro G OSS Lens\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMedium telephoto macro lens\u003c\/li\u003e\n\u003cli\u003eBright F2.8 aperture\u003c\/li\u003e\n\u003cli\u003eRenowned G Lens bokeh\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/li\u003e\n\u003cli\u003eCircular aperture for smooth defocusing effect\u003c\/li\u003e\n\u003cli\u003eBuilt-in image stabilisation (IS)\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRenowned G Lens background bokeh\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly “nisen bokeh.” A nine-blade circular aperture also contributes to great looking bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImage-wide clarity from macro to infinity\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise, quiet focus for stills and movies\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSharp and clear without a tripod\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast auto\/manual focus switching\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus you’re likely to lose the shot. With this lens the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus lock where you need it most\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003ePressing the focus hold button conveniently located on the lens barrel instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelect your focus range for faster AF\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are 8 ~ 0.5 meters for distant focusing, 0.5 ~ 0.28 meters for close focusing, and FULL for full-range focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet close while keeping your distance\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInner focus for better handling\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eIn an inner focus design only internal lens elements move when focusing so the total length of the lens does not change. In addition to making handing easier, that means faster autofocus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for movies as well as stills\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable and easy in any conditions\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":15430055493722,"sku":"SEL90M28G.SYX","price":819.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1569250-2.jpg?v=1769884831"},{"product_id":"sony-fe-70-200mm-f2-8-g-master-lens","title":"Sony FE 70-200mm f2.8 G Master OSS Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 70-200mm f2.8 GM OSS telephoto zoom joins Sony's flagship G Master (GM) brand of professional interchangeable E-mount lenses. The lens comes with a dust and moisture resistant body and offers extremely high rendering, AF performance and image stabilisation, making it a versatile choice for shooting wildlife, sports, weddings, gigs and a variety of other events. Additional features include a 0.96m minimum focusing distance, Optical SteadyShot image stabilisation for capturing sharp, blur-free images and an advanced double-linear and ring SSM for fast, accurate AF during still and video work.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eSony 70-200mm f2.8 G Master Lens: Key Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor Sony's mirrorless cameras\u003c\/li\u003e\n\u003cli\u003eSony E-mount full-frame (FE) \u0026amp; APS-C\u003c\/li\u003e\n\u003cli\u003eShort to medium telephoto zoom\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eIdeal for sport, portraits, nature, weddings, night scenes, events\u003c\/li\u003e\n\u003cli\u003eDelivers extraordinary sharpness and clarity throughout the entirety of its zoom range\u003c\/li\u003e\n\u003cli\u003eOffers extremely high rendering, AF performance and image stabilisation\u003c\/li\u003e\n\u003cli\u003eXA, Super ED and ED lens elements and Nano AR coating\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant construction\u003c\/li\u003e\n\u003cli\u003eCompatible with Sony's 1.4x and 2.0x teleconverters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAn F2.8 telephoto zoom like no other\u003c\/strong\u003e\u003cbr\u003eG Master design and technology in a new constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary detail and bokeh in one lens\u003c\/strong\u003e\u003cbr\u003eAn XA (extreme aspherical) element with 0.01 micron surface precision contributes to previously unachievable resolution and stunning bokeh for new expressive potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural images without spurious colour\u003c\/strong\u003e\u003cbr\u003eFour ED and two Super ED glass elements suppress chromatic aberration for maximum resolution and natural colour without bleeding throughout every image at all focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClass-leading close-up performance\u003c\/strong\u003e\u003cbr\u003eMinimum focusing distance is 0.96m, for up to 0.25x magnification. A floating focus mechanism minimizes distortion and aberration that normally limit close-up performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast AF optimized for stills and video\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eAdvanced double-linear and ring SSM (Super Sonic wave Motor) actuators provide the precision and power required for both still and video AF in this full-size, heavy lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master -The supreme blend of high resolution and beautiful bokeh 4K movie\u003c\/strong\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16128307462234,"sku":"SEL70200GM.SYX","price":1939.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1591666.jpg?v=1769884707"},{"product_id":"sony-fe-16-35mm-f2-8-g-master-lens","title":"Sony FE 16-35mm f2.8 G Master Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eSony’s FE 16-35mm f2.8 G Master is the first wide-angle G Master lens, ideal for a range of situations including landscape, portraiture, and general action. It is exceptionally lightweight and compact with excellent corner-to-corner sharpness and resolution throughout its entire zoom and aperture ranges.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features: Sony FE 16-35mm f2.8 G Master Lens\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e2 x glass XA elements (extreme aspherical), 3 Aspherical and 2 ED glass (extra low dispersion) that minimize chromatic aberration and effectively control distortion\u003c\/li\u003e\n\u003cli\u003eAn 11-blade circular aperture and 2 XA elements achieve smooth, beautiful bokeh as well as ultra-high resolution unique to G master lenses\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM (DDSSM) unit ensures precise, fast, quiet autofocus, with a dust and moisture resistant construction\u003c\/li\u003e\n\u003cli\u003eNano AR Coating cuts reflections for improved clarity and contrast\u003c\/li\u003e\n\u003cli\u003eA focus hold button, manual focus ring, and AF\/MF switch provide extra on-lens control for smooth, efficient operation in a wide range of situations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative elements\u003c\/strong\u003e\u003cbr\u003eThe front XA (eXtreme Aspherical) element on this lens is the largest ever produced and works alongside 2 x ED (Extra-low Dispersion) elements to minimise aberration and maximise resolution. Contrast and clarity are ensured by Sony’s reflection-suppressing Nano AR coating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocussed on beauty\u003c\/strong\u003e\u003cbr\u003eAn 11-bladed aperture design maintains a near-circular aperture shape at all settings to produce sharply focussed subjects with as much ease as it produces pleasingly defocussed backgrounds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady to work hard\u003c\/strong\u003e\u003cbr\u003eThe lens body is dust and moisture resistant, while the front lens has a dust- and grease-repellent fluorine coating to make cleaning easy.\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMOUNT:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFORMAT:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e35mm full frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFOCAL-LENGTH (MM):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e16-35\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35MM EQUIVALENT FOCAL-LENGTH (APS-C):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e24-52.5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLENS GROUPS \/ ELEMENTS:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e13-16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eANGLE OF VIEW (35MM):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e107?-63?\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eANGLE OF VIEW (APS-C):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e83°-44°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAXIMUM APERTURE (F):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMINIMUM APERTURE (F):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAPERTURE BLADES:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e11\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCIRCULAR APERTURE:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eYes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMINIMUM FOCUS DISTANCE:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e0.28m (0.92 ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAXIMUM MAGNIFICATION RATIO (X):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e0.19\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFILTER DIAMETER (MM):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e82\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMAGE STABILIZATION (STEADYSHOT):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e(body-integrated)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZOOM SYSTEM:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eManual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHOOD TYPE:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ePetal shape, bayonet type\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDIMENSIONS (W x H x D):\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e88.5 x 121.6mm (3-1\/2 x 4-7\/8 in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWEIGHT:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e680g (24 oz.)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16128484016218,"sku":"SEL1635GM.SYX","price":1749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1627919-2.jpg?v=1769884834"},{"product_id":"sony-a7-iii-digital-camera-with-24-105mm-lens-pre-order","title":"Sony A7 III Digital Camera with 24-105mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan style=\"font-size: 12.5px;\"\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16211993067610,"sku":"ILCE7M3GBDI.EU","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1693138.jpg?v=1757864300"},{"product_id":"sony-vg-c3em-battery-grip-1","title":"Sony VG-C3EM Battery Grip","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony VG-C3EM Battery Grip is a vertical battery grip for Sony's a7R III, a7 III and a9 mirrorless cameras. This grip holds 2 NP-FZ100 batteries to extend shooting time. The VG-C3EM is extended to aid vertical shooting and features a second shutter button and multi-selector. Batteries can be charged in the grip via the camera’s USB port.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eSpecifications: Sony VG-C3EM Battery Grip for a9\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eSony a7 III, a7R III \u0026amp; a9 mirrorless cameras\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight (approx.):\u003c\/strong\u003e272g (9.6oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (approx.):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e126.9 x 107.9 x 61.8mm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":17204522877018,"sku":"VGC3EM.SYU","price":279.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1625067.jpg?v=1571327075"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens-available-for-pre-order","title":"Sony FE 200-600mm f5.6-6.3 G OSS Lens","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eExplore the world with 200-600mm zoom\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003ePerfect for wildlife and more, this 200-600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony’s Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too. \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eZoom to 600mm, or 1200 with teleconverter\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eCompatible with optional 1.4x and 2.0x teleconverters, for a maximum focal length of 840mm or 1200mm at F13. Both teleconverters are top quality, retaining outstanding image quality and AF performance. Zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9. With the 2.0x teleconverter the ranges are 400-1200mm, F11-13.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eHigh resolution throughout the zoom range\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFive ED (Extra-low Dispersion) glass elements and one aspherical element in a new optical design offer superb resolution and image quality throughout the zoom range. The aspherical element suppresses spherical aberration and distortion, while the ED glass elements minimize chromatic aberration that can be a problem at super-telephoto focal lengths.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eFast, precise AF\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ekeeps up with swift subjects\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eSony's DDSSM (Direct Drive SSM) system has the power and precision needed to drive the lens's mechanism for remarkably fast, accurate focusing. High positioning accuracy means that no movement is wasted. Pinpoint autofocus is achieved with blazing speed. The DDSSM system is incredibly quiet, too.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eBeautiful, natural G lens bokeh\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G lens bokeh.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eExcellent control and reliability in the field\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAn internal zoom mechanism means that the length of the lens does not change while zooming, for stable handheld operation with consistent balance. Customisable focus hold buttons are provided in three locations 90° apart for easy access when shooting in any orientation. A fluorine front element coating plus a dust and moisture resistant design ensure high reliability in challenging environments.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":17306241237082,"sku":"SEL200600G.SYX","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/SonyFE200600mmLens.jpg?v=1769884837"},{"product_id":"sony-e-16-55mm-f2-8-g-lens-pre-order","title":"Sony E 16-55mm f2.8 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p3\" itemprop=\"description\"\u003eSony’s first 16-55 mm (24-82.5 mm full-frame equiv.) APS-C zoom with a constant F2.8 aperture is remarkably compact while offering performance befitting the G Lens series. A new optical design delivers excellent corner-to-corner resolution, and beautiful bokeh is available when needed.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":17916793225306,"sku":"SEL1655G.SYX","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1714392.jpg?v=1769884838"},{"product_id":"sony-vg-c4em-battery-grip","title":"Sony VG-C4EM Battery Grip","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony VG-C4EM Battery Grip is a vertical battery grip for Sony's a7R IV and a9 II mirrorless cameras. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"t6 tile-title\"\u003eEasy operation in vertical orientation\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eThe VG-C4EM provides operational controls nearly the same as those of the camera body. The location, size, and shape of buttons are optimised, using the same material used on the α9 II and α7R IV bodies. As a result, the function, location and operational \"feel\", of the controls simulates those on the camera body, when the camera is held vertically.\u003c\/p\u003e\n\u003ch3 class=\"t6 tile-title\"\u003eFirm and secure grip\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eThe ingenious design of the grip lets you hold the camera firmly. The Vertical Grip allows you to shoot photos easily and enjoyably regardless of whether you hold the camera horizontally or vertically, making it easier to concentrate on the subject and composition.\u003c\/p\u003e\n\u003ch3 class=\"t6 tile-title\"\u003eEffective operating duration doubled\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eThe VG-C4EM can hold one or two NP-FZ100 batteries. When using two batteries, the camera will operate for nearly twice as long as when using one battery. Remaining battery power is indicated on the LCD screen, in 1% increments. When one battery expires, the camera automatically switches to the other, allowing continuous operation.\u003c\/p\u003e\n\u003ch3 class=\"t6 tile-title\"\u003eReliable dust\/moisture-resistance\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eThe camera-grip attachment features the same sealing material used on the camera body, to keep out dust and moisture. This improves the overall reliability of the camera system.\u003c\/p\u003e\n\u003ch3 class=\"t6 tile-title\"\u003eRecharge batteries or supply power via USB\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eBatteries in the vertical grip can be recharged via the camera’s USB port, without detaching the grip from the camera. For extended shooting sessions, extra power can be supplied direct to the camera via the camera’s USB port\u003cspan\u003e \u003c\/span\u003eusing a mobile battery or AC adaptor to supplement battery power.\u003c\/p\u003e\n\u003ch3 class=\"t6 tile-title\"\u003eLight yet durable magnesium alloy body\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eThe exterior of the VG-C4EM is made of the same magnesium alloy that is used in the α9 II and α7R IV bodies, to provide the same rigidity as the cameras themselves yet keep the overall weight and bulk to a minimum.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":42551261921505,"sku":"VGC4EM.SYU","price":399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sonygc4emgripfront.jpg?v=1647015670"},{"product_id":"sony-a7r-v-digital-camera-body","title":"Sony A7R V Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeep learning AI Processing Unit\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBack-Illuminated Exmor R Sensor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBIONZ XR processing engine\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAF human\/eye\/animal\/aeroplane\/car\/insect\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e8K24p \/ 4K60p Video\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e61MP Stills\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew active mode IBIS\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e8-stops image stabilisation\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e693 AF points\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImproved colour reproduction\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e240MP Pixel shift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Sony a7R V is the evolution of resolution. Transcending previous autofocus systems to unprecedented levels of accuracy and detail, this camera is for everyone who demands professional results. This 61MP full-frame camera has been redesigned from the ground up to pack incredible features such as 8K and 4K video, 8-stops of IBIS, 240MP pixel shift, 10fps RAW image capture and a new 4-axis touch-capable screen, into an all-new body. The fifth iteration of the Sony Alpha Resolution series is here with impact.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":43623041269985,"sku":"ILCE7RM5B.CEC","price":3999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sonya7rvdigitalcamerabody.jpg?v=1757864200"},{"product_id":"sony-a7-iv-digital-camera-with-fe-24-105mm-f4-g-lens","title":"Sony A7 IV Digital Camera with FE 24-105mm f4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncludes FE 24-105mm f4 G Lens\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e33MP EXMOR R CMOS Sensor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReal-time autofocus\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShoot stills up to 10fps\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e759 points AF\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e4K video up to 60p\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e120p 5x Slow-mo video\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVari-angle touchscreen\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 5.5-stops of Image Stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Sony a7 IV features a 33MP EMOR R CMOS back-illuminated sensor. T\u003c\/span\u003e\u003cspan\u003ehe sensor allows the camera to produce breathtakingly high-quality images even in low-light situations. The Alpha 7 IV inherits the latest colour science and creative modes from Sony’s professional line of cameras. Allowing users to shoot true-to-life vivid images in a unique style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":43655635271905,"sku":"ILCE7M4GBDI.EU","price":2549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sonya7iv24105kit01.jpg?v=1769884727"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm F2.8 GM II Lens","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe Sony FE 16-35mm F2.8 GM II Lens is a professional-grade lens with advanced optics for high-quality results. Featuring a fast and precise AF system and ED and Super ED glass elements, this lens delivers corner-to-corner sharpness and excellent contrast. With a wide maximum aperture of F2.8, you can capture stunning shots even in low light.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eG Master quality\u003c\/li\u003e\n\u003cli\u003eStunning image resolution\u003c\/li\u003e\n\u003cli\u003eCorner-to-corner sharpness\u003c\/li\u003e\n\u003cli\u003eLightning fast autofocus\u003c\/li\u003e\n\u003cli\u003eReduced colour fringing\u003c\/li\u003e\n\u003cli\u003e20% lighter than 1st Gen\u003c\/li\u003e\n\u003cli\u003eSecond generation technology\u003c\/li\u003e\n\u003cli\u003eDeclickable aperture ring\u003c\/li\u003e\n\u003cli\u003eClose focus: 0.22cm\u003c\/li\u003e\n\u003cli\u003eFilter thread: 82mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eThe world’s smallest,  lightest F2.8 wide-angle zoom\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe FE 16-35mm F2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e of it's\u003c\/span\u003e\u003c\/span\u003e kind.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cstrong\u003eBreathtaking G Master resolution\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eHigh spatial resolution results in detailed rendering right out to the image edges throughout the 16-35 mm zoom range, even with the lens wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is effectively controlled for an outstanding blend of high resolution and gorgeous bokeh.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eExtraordinary resolution and bokeh\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSmooth, beautiful bokeh is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. The FE 16-35mm F2.8 GM II also offers outstanding close-up performance with a minimum focusing distance of 0.22 m (0.73 ft) throughout the zoom range and maximum magnification of 0.32x. Get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eRefined for outstanding movie imagery\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eReduced focus breathing, focus shift, and axis shift when zooming contribute to smooth movie imagery, while XD (extreme dynamic) Linear Motors and an advanced aperture unit reduce noise and vibration. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eAF that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003ehigher AF speed. Continuous shooting at up to 30 fps is possible with Sony’s α1 body. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eThe world’s smallest and lightest in its class\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eEven though it is the smallest and lightest F2.8 16-35 mm zoom in the world, the FE 16-35mm F2.8 GM II delivers extraordinary imaging quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 547 grams (19.3 oz.). That’s about 20% lighter than the E 16-35mm F2.8 GM. Overall length is a compact 111.5 mm(4-1\/2 in.).\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eA click ON\/OFF switch and lock switch offer flexible aperture control, while two focus hold buttons provide convenient access for horizontal or vertical shooting. One function can be assigned to the focus hold buttons from the body menus. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount for protection against dust and moisture\u003cfont color=\"#000000\" face=\"Arial\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":44068683579617,"sku":"SEL1635GM2.SYX","price":2199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/1.SEL1635GM2ProductShotSideView.jpg?v=1729033070"},{"product_id":"sony-fe-24-50mm-f2-8-g-lens","title":"Sony FE 24-50mm f2.8 G Lens","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExperience stunning image quality with the Sony FE 24-50mm f2.8 G Lens. With its wide focal range and bright maximum aperture, this lens allows for versatile shooting in any lighting condition. Whether you're a professional photographer or an avid hobbyist, this lens will elevate your photos to the next level.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe perfect standard zoom for everyday works of art\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThis compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50 mm is an ideal range for everyday use. Outstanding G Lens\u003csup\u003eTM\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eresolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSharp and detailed at all focal lengths\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFour aspherical elements and two ED (Extra low Dispersion) elements deliver high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and colour bleeding are subdued for clear rendering, while F2.8 and an 11-blade circular aperture unit can create stunning G Lens bokeh. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end for stunning close-ups.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eAF that brings out the best in high-performance bodies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: left;\" class=\"p3  editorial-body-copy js-editorial-body-copy\" data-mce-style=\"text-align: left;\"\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120 fps\u003cspan style=\"color: #000000; font-family: Arial;\" face=\"Arial\" color=\"#000000\" data-mce-style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e. \u003c\/span\u003e\u003c\/span\u003ePrecise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies\u003cspan style=\"color: #000000; font-family: Arial;\" face=\"Arial\" color=\"#000000\" data-mce-style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eWith four aspherical elements and a large F2.8 maximum aperture in an optical design that delivers outstanding imaging performance, this innovative lens is no more than 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). The use of engineering plastics for some components enhances durability while reducing weight to just 440 grams (15.6 oz.) for agile mobility and minimum stress during long shooting sessions.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eConstant F2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"t3-bold editorial-headline js-editorial-headline\" data-mce-style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: left;\" class=\"p3  editorial-body-copy js-editorial-body-copy\" data-mce-style=\"text-align: left;\"\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation\u003cspan style=\"color: #000000; font-family: Arial;\" face=\"Arial\" color=\"#000000\" data-mce-style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003eit can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation\u003cspan\u003e \u003c\/span\u003eand metadata recording.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eComprehensive control in a compact lens\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFocus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. A customisable focus hold button and AF\/MF switch are also provided. Linear Response MF ensures immediate, intuitive manual focus control. A dust and moisture resistant design maximises reliability in challenging outdoor conditions and the front element features a fluorine coating. Filter diameter is 67 mm.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSharp images and beautiful bokeh\u003c\/li\u003e\n\u003cli\u003eFast and quiet AF\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 aperture\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eThree control rings\u003c\/li\u003e\n\u003cli\u003ePerfect for filmmakers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStock is due in April 2024.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":44543397462241,"sku":"SEL2450G.SYX","price":1034.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/sony-fe-24-50mm-g-01.jpg?v=1769884846"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/collections\/ChatGPT_Image_15_Oct_2026_09_31_51.png?v=1792053485","url":"https:\/\/www.cambrianphoto.co.uk\/collections\/sony-winter-cashback-2026.oembed","provider":"Cambrian Photography","version":"1.0","type":"link"}