{"title":"Sony Winter Cashback - 2025 - £100","description":"","products":[{"product_id":"sony-fe-100400mm-f4-55-6-oss-g-master-lens","title":"Sony FE 100-400mm f4.5-5.6 OSS G Master Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 100-400mm f\/4.5-5.6 OSS G Lens is a high-end super-telephoto lens from Sony’s flagship Master series. Offering an extremely sharp image over its full focal range, this lens offers incredible versatility making it ideal for sports and wildlife photography. An innovative autofocus system comprising floating focus with double linear motor and DDSSM systems achieves precision and speed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763448602653,"sku":"SEL100400GM.SYX","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1625063.jpg?v=1769884823"},{"product_id":"sony-fe-70300mm-f4-55-6-g-oss-lens","title":"Sony FE 70-300mm f4.5-5.6 G OSS Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 70-300mm f4.5-5.6 G OSS telephoto zoom lens adds to the already impressive full-frame line-up of Sony E-mount lenses. The lens represents the first Sony alpha E-mount lens to reach a 300mm focal length, featuring high resolution and excellent overall optical performance throughout the entirety of its range. The telephoto zoom also features a minimum focusing distance of less than 3 feet (0.9m) and a maximum magnification of 0.31x, making it an ideal choice for tele-macro photography.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763448930333,"sku":"SEL70300G.SYX","price":1079.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1595210.jpg?v=1769884825"},{"product_id":"sony-fe-24mm-f1-4-g-master-lens","title":"Sony FE 24mm f1.4 G Master Lens","description":"\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eExpertly engineered to deliver best in class performance across all aperture settings, the Sony FE 24mm F1.4 G Gaster Lens utilises Sony’s specialist advanced optical technologies to satisfy the needs of the most demanding photographers. It features a compact and lightweight design with a filter diameter of 67mm and measures just 75.4mm x 92.4mm and weighs a mere 445g. The FE 24mm F1.4 combines the high resolution and beautiful bokeh that are the signature of the G Master series.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupreme G Master optical design with 13 optical elements, 2 XA elements and ED glass and Nano AR coating for outstanding bokeh quality and extreme resolution\u003c\/li\u003e\n\u003cli\u003eThis also limits sagittal flare at the edges of the image, particularly important for astrophotography\u003c\/li\u003e\n\u003cli\u003eFast, precise and accurate autofocus using a newly developed Direct Drive SuperSonic Motor (DDSSM focus drive)\u003c\/li\u003e\n\u003cli\u003eAdvanced optical technology achieves high resolution, even at maximum aperture F1.4\u003c\/li\u003e\n\u003cli\u003eFast, precise, quiet focusing along with professional control and reliability for stills and movies\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design with a filter diameter of f67mm and measures just 75.4mm x 92.4mm and weighs a mere 445g\u003c\/li\u003e\n\u003cli\u003eTarget usage : landscape, wedding, street photography, astrophotography\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":12597228077157,"sku":"SEL24F14GM.SYX","price":1159.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1676437.jpg?v=1769884828"},{"product_id":"sony-fe-85mm-f1-4-g-master-lens","title":"Sony FE 85mm f1.4 G Master Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 85mm F1.4 GM lens is the perfect prime for serious photographers looking to capture beautifully sharp portraits with a soft, visually appealing bokeh backdrop. Designed specifically for full-frame, the lens sits in the company's G Master (GM) brand of lenses, which represents the finest and most impressive group of lenses that Sony has ever made. Designed and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest f1.4 aperture setting. A focus mode switch, focus hold button, and aperture ring with switchable click stops provide professional control for a wide range of shooting situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eMain Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-frame G Master telephoto prime lens\u003c\/li\u003e\n\u003cli\u003eUltimate portrait lens for professional photographers\u003c\/li\u003e\n\u003cli\u003eCaptures the in-focus areas with extremely high resolution\u003c\/li\u003e\n\u003cli\u003eDissolves the surrounding out-of-focus areas smoothly into a beautiful soft backdrop\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA new dimension of portrait performance\u003c\/strong\u003e\u003cbr\u003eDesigned and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest F1.4 aperture setting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary detail and bokeh in one lens\u003c\/strong\u003e\u003cbr\u003eAn XA (extreme aspherical) element with 0.01 micron surface precision contributes to previously unachievable resolution and stunning bokeh for new expressive potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural images without spurious color\u003c\/strong\u003e\u003cbr\u003eThree ED glass elements support the lens’s outstanding resolving power by suppressing chromatic aberration and minimizing artificial colouration throughout its aperture range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSublime 2-sensor autofocus accuracy\u003c\/strong\u003e\u003cbr\u003eTwo position sensors enhance the accuracy of an SSM (Super Sonic wave Motor) drive system for autofocus performance that fully supports the lens’s high-resolution capability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional lens control features\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eA focus mode switch, focus hold button, and aperture ring with switchable click stops provide professional control for a wide range of shooting situations.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":13700153606234,"sku":"SEL85F14GM.SYX","price":1349.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1591665.jpg?v=1769884828"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-lens","title":"Sony FE 90mm f2.8 Macro G OSS Lens","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"content-type\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony FE 90mm f2.8 Macro G OSS lens is the first full frame E-mount medium telephoto macro with built-in image stabilisation to deliver crisp, high-resolution images with beautiful bokeh. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances. The lens features a 1:1 magnification ratio and 0.28m minimum focusing distance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features: Sony FE 90mm f2.8 Macro G OSS Lens\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMedium telephoto macro lens\u003c\/li\u003e\n\u003cli\u003eBright F2.8 aperture\u003c\/li\u003e\n\u003cli\u003eRenowned G Lens bokeh\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/li\u003e\n\u003cli\u003eCircular aperture for smooth defocusing effect\u003c\/li\u003e\n\u003cli\u003eBuilt-in image stabilisation (IS)\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRenowned G Lens background bokeh\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly “nisen bokeh.” A nine-blade circular aperture also contributes to great looking bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImage-wide clarity from macro to infinity\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise, quiet focus for stills and movies\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSharp and clear without a tripod\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast auto\/manual focus switching\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus you’re likely to lose the shot. With this lens the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus lock where you need it most\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003ePressing the focus hold button conveniently located on the lens barrel instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelect your focus range for faster AF\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are 8 ~ 0.5 meters for distant focusing, 0.5 ~ 0.28 meters for close focusing, and FULL for full-range focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet close while keeping your distance\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInner focus for better handling\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eIn an inner focus design only internal lens elements move when focusing so the total length of the lens does not change. In addition to making handing easier, that means faster autofocus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for movies as well as stills\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable and easy in any conditions\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":15430055493722,"sku":"SEL90M28G.SYX","price":819.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1569250-2.jpg?v=1769884831"},{"product_id":"sony-fe-16-35mm-f2-8-g-master-lens","title":"Sony FE 16-35mm f2.8 G Master Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eSony’s FE 16-35mm f2.8 G Master is the first wide-angle G Master lens, ideal for a range of situations including landscape, portraiture, and general action. It is exceptionally lightweight and compact with excellent corner-to-corner sharpness and resolution throughout its entire zoom and aperture ranges.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features: Sony FE 16-35mm f2.8 G Master Lens\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e2 x glass XA elements (extreme aspherical), 3 Aspherical and 2 ED glass (extra low dispersion) that minimize chromatic aberration and effectively control distortion\u003c\/li\u003e\n\u003cli\u003eAn 11-blade circular aperture and 2 XA elements achieve smooth, beautiful bokeh as well as ultra-high resolution unique to G master lenses\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM (DDSSM) unit ensures precise, fast, quiet autofocus, with a dust and moisture resistant construction\u003c\/li\u003e\n\u003cli\u003eNano AR Coating cuts reflections for improved clarity and contrast\u003c\/li\u003e\n\u003cli\u003eA focus hold button, manual focus ring, and AF\/MF switch provide extra on-lens control for smooth, efficient operation in a wide range of situations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative elements\u003c\/strong\u003e\u003cbr\u003eThe front XA (eXtreme Aspherical) element on this lens is the largest ever produced and works alongside 2 x ED (Extra-low Dispersion) elements to minimise aberration and maximise resolution. 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Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony’s Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too. \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eZoom to 600mm, or 1200 with teleconverter\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eCompatible with optional 1.4x and 2.0x teleconverters, for a maximum focal length of 840mm or 1200mm at F13. Both teleconverters are top quality, retaining outstanding image quality and AF performance. Zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9. With the 2.0x teleconverter the ranges are 400-1200mm, F11-13.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eHigh resolution throughout the zoom range\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFive ED (Extra-low Dispersion) glass elements and one aspherical element in a new optical design offer superb resolution and image quality throughout the zoom range. The aspherical element suppresses spherical aberration and distortion, while the ED glass elements minimize chromatic aberration that can be a problem at super-telephoto focal lengths.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eFast, precise AF\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ekeeps up with swift subjects\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eSony's DDSSM (Direct Drive SSM) system has the power and precision needed to drive the lens's mechanism for remarkably fast, accurate focusing. High positioning accuracy means that no movement is wasted. Pinpoint autofocus is achieved with blazing speed. The DDSSM system is incredibly quiet, too.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eBeautiful, natural G lens bokeh\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G lens bokeh.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eExcellent control and reliability in the field\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAn internal zoom mechanism means that the length of the lens does not change while zooming, for stable handheld operation with consistent balance. Customisable focus hold buttons are provided in three locations 90° apart for easy access when shooting in any orientation. A fluorine front element coating plus a dust and moisture resistant design ensure high reliability in challenging environments.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":17306241237082,"sku":"SEL200600G.SYX","price":1559.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/SonyFE200600mmLens.jpg?v=1769884837"},{"product_id":"sony-e-16-55mm-f2-8-g-lens-pre-order","title":"Sony E 16-55mm f2.8 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p3\" itemprop=\"description\"\u003eSony’s first 16-55 mm (24-82.5 mm full-frame equiv.) APS-C zoom with a constant F2.8 aperture is remarkably compact while offering performance befitting the G Lens series. A new optical design delivers excellent corner-to-corner resolution, and beautiful bokeh is available when needed.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":17916793225306,"sku":"SEL1655G.SYX","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1714392.jpg?v=1769884838"},{"product_id":"sony-fe-12-24mm-f2-8-g-master-lens","title":"Sony FE 12-24mm f2.8 G Master Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHigh resolution at ultra wide angles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExcellent corner-to-corner resolution\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eED glass improves resolution and contrast\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClarity and contrast in any light\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the 12mm end of its range, this 12-24mm constant F2.8 zoom lens offers an ultra-wide angle of view. An innovative optical design works with Sony’s advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eBright F2.8 maximum aperture from 12mm to 24mm\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe ultra-wide 12mm angle of view available with this versatile lens makes it possible to emphasise distance and create dynamic perspectives that are beyond the scope of the human eye. Expand your artistic palette with deep, engaging visual imagery\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eInnovative optics with the largest XA element in any α lens\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThree XA (extreme aspherical) elements, including the largest ever made, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area. Two Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration, and a new Nano AR Coating II minimises flare and ghosting for clear, crisp imagery.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eConstant F2.8 brightness\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e12-24mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies, and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eUltra-wide angles and large aperture in a small, lightweight zoom\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eAn advanced optical design with four aspherical elements, including three XA types, plus a mechanical design that features Sony’s original XD linear motors, in a compact, lightweight 12-24mm constant F2.8 zoom that delivers stunning image quality. In addition to being ideal for landscapes, night scenes, and architecture, this lens provides extra mobility for active sports photographers who shoot wide angles\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eControl and reliability for professional applications\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA focus hold button, focus mode switch, zoom ring, focus ring, and other controls are designed and positioned for easy operation and a smooth workflow. Alternative functions that support the user’s individual shooting needs can be assigned to the focus hold button via camera body menu settings. A fluorine front element coating plus a dust and moisture resistant design ensure high reliability in challenging environments.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ctable cellpadding=\"5\" cellspacing=\"5\" width=\"500\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"50%\" valign=\"top\"\u003e\u003cb\u003eMount\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003eSony E-mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eFormat\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e35mm full frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eFocal-length (mm)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e12-24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003e35mm equivalent focal-length (aps-c)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e18-36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eLens groups \/ elements\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e13-17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eAngle of view (35mm)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e122 - 84 degrees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eAngle of view (aps-c)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e99 - 61 degrees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eMaximum aperture (f)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eMinimum aperture (f)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eAperture blades\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eCircular aperture\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eMinimum focus distance\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e0.28 m (0.92 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eMaximum magnification ratio (x)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e0.14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eImage stabilization (steadyshot)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003eBody-integrated\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eZoom system\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003eManual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eHood type\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003ePetal shape, fixed type\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eDimensions (w x h x d)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e87 x 117.4 mm (3-1\/2 x 4-5\/8 in.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\u003cb\u003eWeight\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd valign=\"top\"\u003e565 g (20 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35602547245211,"sku":"SEL1224GM.SYX","price":2899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/SEL1224GM_A-Large.jpg?v=1769884842"},{"product_id":"sony-fe-pz-16-35mm-f4-g-lens","title":"Sony FE PZ 16-35mm f4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"font-size: 1.4em; display: inline !important;\" class=\"t3-bold editorial-headline js-editorial-headline\"\u003eUltralight, versatile wide-angle power zoom\u003c\/p\u003e\n\u003cp style=\"font-size: 1.4em;\" class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSony’s vast expertise brings you world’s lightest  full-frame F4 wide-angle power-zoom lens, giving today’s content creators refined imagery, expression, and control. A new power zoom system in a compact lens is suitable for small crews or solo shooting. It is ideal for stills too, with beautiful G lens\u003csup\u003eTM\u003c\/sup\u003e rendering and astonishing AF performance.\u003c\/p\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eEvolved image quality\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThis compact, lightweight, full-frame constant-F4 wide-angle power zoom lens delivers superb G Lens image quality. It includes two AA (advanced aspherical) elements, a Super ED (Extra-low Dispersion) element, and an ED element to effectively suppress distortion and aberration. A circular aperture and controlled spherical aberration enhance bokeh quality, while 0.24 meter minimum focus enables stunning close ups.\u003c\/p\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eDesigned for polished movie imagery\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eIn addition to smooth, versatile power zoom, this remarkably compact lens minimises jarring angle of view shifts that can occur when focusing or zooming so that stable, high quality movie footage can be easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording.\u003c\/p\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eSmooth power zoom with snappy response\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA new power zoom system driven by four XD Linear Motors for the first time in an α lens provides smooth control with the immediacy of manual zoom. Even subtle zoom ring rotation is precisely detected and instantaneously converted to zoom operation. A continuously variable zoom lever makes it easy to execute super-slow constant-speed zooms, and zoom can be remotely controlled while the camera is mounted on a gimbal.\u003c\/p\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eXD Linear Motors deliver stunning AF\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eTwo XD (extreme dynamic) Linear Motors deliver quick, quiet, low-vibration autofocus while maintaining compact lens dimensions. Tenacious, reliable AF can smoothly track subjects when shooting high frame rate movies. With a compatible body\u003cspan\u003e \u003c\/span\u003eit is possible to maintain accurate focus while shooting stills continuously at up to 30 frames per second. Subjects are smoothly tracked even while zooming.\u003c\/p\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eThree-ring control: zoom, focus, and aperture\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eIndependent zoom, focus, and aperture rings on this compact lens offer flexible, intuitive creative control. Responsive zoom control is indispensable for movies, and Linear Response MF ensures that the focus ring responds directly to subtle control when focusing manually. The aperture ring has an aperture click switch that allows the click stops to be turned off when smooth, seamless aperture adjustment is required.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\"\u003eFeature-packed yet incredibly lightweight\u003c\/h3\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eAlthough this compact wide-angle zoom lens weighs just 353 g (12.5 oz), it does not compromise functionality or performance in any way. Its length remains constant while focusing and zooming for optimal balance and handling, which also makes it ideal for gimbal-mounted movie shooting. Impressive portability and a dust\/moisture resistant design\u003cspan\u003e \u003c\/span\u003emake it a great choice for just about any subject or situation.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":42615696916705,"sku":"SELP1635G.SYX","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony1635f4lensprofile.jpg?v=1769884845"},{"product_id":"sony-fe-24-50mm-f2-8-g-lens","title":"Sony FE 24-50mm f2.8 G Lens","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExperience stunning image quality with the Sony FE 24-50mm f2.8 G Lens. With its wide focal range and bright maximum aperture, this lens allows for versatile shooting in any lighting condition. Whether you're a professional photographer or an avid hobbyist, this lens will elevate your photos to the next level.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe perfect standard zoom for everyday works of art\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThis compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50 mm is an ideal range for everyday use. Outstanding G Lens\u003csup\u003eTM\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eresolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSharp and detailed at all focal lengths\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFour aspherical elements and two ED (Extra low Dispersion) elements deliver high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and colour bleeding are subdued for clear rendering, while F2.8 and an 11-blade circular aperture unit can create stunning G Lens bokeh. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end for stunning close-ups.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eAF that brings out the best in high-performance bodies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: left;\" class=\"p3  editorial-body-copy js-editorial-body-copy\" data-mce-style=\"text-align: left;\"\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120 fps\u003cspan style=\"color: #000000; font-family: Arial;\" face=\"Arial\" color=\"#000000\" data-mce-style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e. \u003c\/span\u003e\u003c\/span\u003ePrecise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies\u003cspan style=\"color: #000000; font-family: Arial;\" face=\"Arial\" color=\"#000000\" data-mce-style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eWith four aspherical elements and a large F2.8 maximum aperture in an optical design that delivers outstanding imaging performance, this innovative lens is no more than 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). The use of engineering plastics for some components enhances durability while reducing weight to just 440 grams (15.6 oz.) for agile mobility and minimum stress during long shooting sessions.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eConstant F2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"t3-bold editorial-headline js-editorial-headline\" data-mce-style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: left;\" class=\"p3  editorial-body-copy js-editorial-body-copy\" data-mce-style=\"text-align: left;\"\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation\u003cspan style=\"color: #000000; font-family: Arial;\" face=\"Arial\" color=\"#000000\" data-mce-style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003eit can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation\u003cspan\u003e \u003c\/span\u003eand metadata recording.\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eComprehensive control in a compact lens\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFocus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. A customisable focus hold button and AF\/MF switch are also provided. Linear Response MF ensures immediate, intuitive manual focus control. A dust and moisture resistant design maximises reliability in challenging outdoor conditions and the front element features a fluorine coating. Filter diameter is 67 mm.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSharp images and beautiful bokeh\u003c\/li\u003e\n\u003cli\u003eFast and quiet AF\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 aperture\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eThree control rings\u003c\/li\u003e\n\u003cli\u003ePerfect for filmmakers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStock is due in April 2024.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":44543397462241,"sku":"SEL2450G.SYX","price":1049.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/sony-fe-24-50mm-g-01.jpg?v=1769884846"},{"product_id":"sony-fe-50mm-f1-2-g-master-lens","title":"Sony FE 50mm f1.2 G Master Lens","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eG Master resolution without compromise\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eSmooth, refined G Master bokeh\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, precise, quiet AF and tracking\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProfessional mobility\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe 50mm F1.2 G Master prime lens is a creator’s dream. Its F1.2 maximum aperture not only allows shooting in a wider range of lighting conditions but also provides an extraordinary combination of high resolution, beautiful G Master bokeh, and fast autofocus. It is also remarkably compact and lightweight, providing new creative freedom.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePremium G Master series standard prime lens\u003c\/p\u003e\n\u003cp\u003eThree XA elements for high resolution throughout the image area\u003c\/p\u003e\n\u003cp\u003eSony Nano AR Coating II to eliminate flare and ghosting\u003c\/p\u003e\n\u003cp\u003eXD Linear Motors offers excellent response and low vibration for fast, precise, quiet AF\u003c\/p\u003e\n\u003cp\u003eFocus hold buttons and other features support professional shooting needs\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45187926884577,"sku":"110168","price":2099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/6580934c-cfdc-4f10-b55a-f3739143bb6c.jpg?v=1769884851"},{"product_id":"sony-a7c-ii-digital-camera-body-black","title":"Sony A7C II Digital Camera Body - Black","description":"\u003cp\u003e\u003cstrong\u003eCompact Size, Versatile Full-frame Power\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e33.0-megapixel full-frame back-illuminated Exmor R™ CMOS image sensor and BIONZ XR processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-edge technologies for creative movie production, including 4K 60p8 and S-Log3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative AI processing unit for more accurate subject recognition\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis in-body image stabilisation achieves 7.0-step performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight body with vari-angle monitor for shooting flexibility and manoeuvrability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. 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Wide-angle coverage lets you shoot close while simultaneously capturing the subject's surroundings.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeep bokeh makes the subject stand out.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade aperture unit all work harmoniously to deliver smooth, deep G Lens bokeh in a versatile wide-angle zoom lens. ED glass elements reduce colour bleeding for excellent contrast and clarity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh optical performance in a compact lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEven though it boasts an advanced optical design that includes four aspherical elements, one of which is ED Aspherical, this lens is only 74.8 mm in diameter by 91.4 mm in length (3 x 3-5\/8 inch). Engineering plastics enhance durability while reducing weight to 409 grams  (14.5 oz), making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree control rings in a compact lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens features three control rings—focus, zoom, and aperture—for direct, intuitive, and creative control when shooting stills and movies. The aperture ring click stops can be turned on or off to match the shooting situation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to three control rings, the FE 16-25mm F2.8 G includes a customisable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes using rotatable 67 mm filters, such as variable ND types often used when shooting movies, easy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45350165807329,"sku":"110235","price":1249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/c607ceab-4eda-4a81-b357-775e4280f185.jpg?v=1769884860"},{"product_id":"sony-a6700-digital-camera-body","title":"Sony A6700 Digital Camera Body","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517729267937,"sku":"110277","price":1349.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/c2cffcd0-9769-46a7-ba49-7e6d0b8c9d63.jpg?v=1769884863"},{"product_id":"sony-a6700-digital-camera-body-with-16-50mm-power-zoom-lens","title":"Sony A6700 Digital Camera Body with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730250977,"sku":"110278","price":1449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/a20a5fc2-160c-40a5-b063-771c15797f1c.jpg?v=1769884871"},{"product_id":"sony-a6700-digital-camera-body-with-18-135mm-f3-5-5-6-oss-lens","title":"Sony A6700 Digital Camera Body with 18-135mm f3.5-5.6 OSS Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730578657,"sku":"110279","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/d84082c9-3d70-4886-ad52-f20e006b0892.jpg?v=1769884879"}],"url":"https:\/\/www.cambrianphoto.co.uk\/collections\/sony-winter-cashback-2025-100.oembed","provider":"Cambrian Photography","version":"1.0","type":"link"}