{"title":"Sony Peak Straight Saves - October to November 2026","description":"\u003cp\u003eSave on selected Sony Alpha cameras and kits from 1 October to 18 November 2026.\u003c\/p\u003e\u003cp\u003eExplore eligible Sony full-frame cameras and kits with limited-time instant savings on the exact products shown, while stocks last.\u003c\/p\u003e","products":[{"product_id":"sony-alpha-a7-mark-iii-digital-camera-body","title":"Sony A7 III Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFor photographers and videographers alike\u003c\/li\u003e\n\u003cli\u003e24.2MP full-frame Exmor R Sensor\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K movie recording\u003c\/li\u003e\n\u003cli\u003eISO 50-204800\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 III Digital Camera\u003c\/h1\u003e\n\u003cp class=\"p1\"\u003eThe Sony a7 MK III body is a full frame mirrorless camera for professional, enthusiast photographers and videographers alike. It features a newly developed 24.2 megapixel full-frame CMOS back-illuminated sensor for incredible sensitivity and dynamic range. The a7 MKIII also includes improved AF speed, precision and tracking performance. 693 phase-detection AF points and up to 10 frames per second shooting. The ISO can be extended to an amazing 50 to 204800 (stills) and the new battery allows shooting of up to approximately 710 photos. 4K video is also included along with improved Fast Hybrid AF for movie recording. We love this camera for its best in class video performance and excellent all-round application for stills.\u003cbr\u003e\u003cbr\u003eBack-illuminated 24.2MP full-frame sensor\u003cbr\u003eThe 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.\u003cbr\u003e\u003cbr\u003eEnhanced image processing system\u003cbr\u003eA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting\/continuous shooting.\u003cbr\u003e\u003cbr\u003eWider, faster AF performance\u003cbr\u003eAn evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.\u003cbr\u003e\u003cbr\u003eNew AF-ON button and multi-selector\u003cbr\u003eThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.\u003cbr\u003e\u003cbr\u003eEye AF now supporting AF-C\u003cbr\u003eEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.\u003cbr\u003e\u003cbr\u003eComprehensive AF\u003cbr\u003eAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.\u003cbr\u003e\u003cbr\u003eUp to 10 fps with AF\/AE tracking\u003cbr\u003eWith new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF\/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.\u003cbr\u003e\u003cbr\u003eAnti-flicker shooting\u003cbr\u003eFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.\u003cbr\u003e\u003cbr\u003e4K movies\u003cbr\u003eHigh-resolution full-frame 4K movies24 with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.\u003cbr\u003e\u003cbr\u003eVersatile movie recording functions\u003cbr\u003eThe α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code \/ user bits (TC\/UB), rec. control, marker display\/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.\u003cbr\u003e\u003cbr\u003eFast Hybrid AF for movie recording\u003cbr\u003eAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.\u003cbr\u003e\u003cbr\u003eIn-body 5-axis image stabilisation with 5.0-stop shutter speed\u003cbr\u003eThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch\/yaw shake when shooting at longer focal lengths; X\/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.\u003cbr\u003e\u003cbr\u003eLonger battery life\u003cbr\u003eFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi\/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi\/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003cbr\u003e\u003cbr\u003eLocation Information Link via Bluetooth\u003cbr\u003ehe camera can be paired with PlayMemories Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date\/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.\u003cbr\u003e\u003cbr\u003eOne-touch remote \u0026amp; One-touch sharing\u003cbr\u003ene-touch remote can turn a smartphone or tablet into a viewfinder\/remote control. One-touch sharing transfers photos\/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.\u003cbr\u003e\u003cbr\u003eTouch screen LCD\u003cbr\u003e3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.\u003cbr\u003e\u003cbr\u003eHigh-resolution, high-contrast XGA OLED Tru-Finder\u003cbr\u003eProviding high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.\u003cbr\u003e\u003cbr\u003eHighly durable and operable in tough conditions\u003cbr\u003eThe α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eScreen Resolution\u003c\/th\u003e\n\u003ctd\u003e921600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery\u003c\/th\u003e\n\u003ctd\u003eNP-FZ100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, White Balance Bracketing, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e10 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Processor\u003c\/th\u003e\n\u003ctd\u003eBIONZ X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Stabilisation\u003c\/th\u003e\n\u003ctd\u003e5-axis 5-stop in-body image stabilisation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBluetooth\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Coverage\u003c\/th\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWi-Fi connectivity\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Type\u003c\/th\u003e\n\u003ctd\u003e1.3 cm (0.5 type) colour electronic viewfinder, XGA OLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Grip\u003c\/th\u003e\n\u003ctd\u003eVG-C3EM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.2 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-204800 (extended)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.6 x 73.7mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003ea7 III\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Memory Stick Duo, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.6×23.8 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e4K Video Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFlash\u003c\/th\u003e\n\u003ctd\u003eBuilt in, Auto, Red eye reduction, Fill in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e650g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836261982237,"sku":"ILCE7M3B.CEC","price":1199.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/a7iii_4_1.jpg?v=1757864192"},{"product_id":"sony-alpha-a7-mark-iii-digital-camera-with-28-70mm-lens-pre-order","title":"Sony A7 III Digital Camera with 28-70mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836322603037,"sku":"ILCE7M3KB.CEC","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a7-iii-28-70mm-front__21752.1519762326.jpg?v=1757864196"},{"product_id":"sony-a6400-digital-camera-with-16-50mm-power-zoom-lens","title":"Sony A6400 Digital Camera with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"color: #f70a0a;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThe Sony a6400 bridges the gap between the company's hugely popular full-frame CSC, and APS-C line-ups. Boasting AF acquisition of 0.02 seconds (the world's fastest), newly developed 'Real-Time Eye AF', and 'Real-Time Tracking'. The a6400 can also shoot up to 11fps with AF\/AE tracking, while a BIONZ X image processor, a tiltable LCD touch screen, and 4K video recording are also included. Comes with the Sony Power Zoom 16-50mm lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightning-quick AF acquisition of just 0.02 seconds plus 425 phase-detection and contrast-detection AF points for approximately 84% image coverage\u003c\/li\u003e\n\u003cli\u003eAdvanced Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eNew Real-time Tracking for object tracking\u003c\/li\u003e\n\u003cli\u003e24.2MP APS-C Exmorâ„¢ CMOS image sensor and latest-generation BIONZ Xâ„¢ image processor\u003c\/li\u003e\n\u003cli\u003eIdeal for bloggers thanks for a 180-degree tiltable touch LCD, allowing for self-recording\u003c\/li\u003e\n\u003cli\u003eShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K video recording with full pixel readout and no pixel binning\u003c\/li\u003e\n\u003cli\u003eTimelapse video using interval recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuper-fast performance\u003c\/strong\u003e\u003cbr\u003eA new BIONZ X image processor powers the a6400's impressive autofocus system. 425 phase-detection AF points and 425 contrast-detection AF points cover approximately 84% of the image area, working at a speed of 0.02 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-powered Real-Time Eye AF\u003c\/strong\u003e\u003cbr\u003eIntroducing advanced ˜Real-time Eye AF™. By employing artificial intelligence-based object recognition, the camera can detect and process eye data in real time. This gives the a6400 a point of reference for measuring autofocus. This system works in all autofocus modes, and is triggered automatically by half-pressing the shutter button. When in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time tracking\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking™ also makes its debut in the a6400. This mode utilises Sony's latest algorithm including Artificial Intelligence based object recognition and processes colour, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew levels of image quality\u003c\/strong\u003e\u003cbr\u003eA 24.2MP sensor, working alongside the BIONZ X image processor can now reach new levels of performance, with a standard ISO range of up to ISO 32000 for both still and movie. This is also expandable up to ISO 102400 for still images, while noise reduction garners excellent results at medium and high sensitivities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003eInternal 4K recording with full pixel readout and no pixel binning is also available. By collecting approximately 2.4x the amount of data required for UHD video, the a6400 oversamples to produce exceptional high-quality footage. This is also the first cropped sensor Sony mirrorless camera to feature a Hybrid Log-Gamma profile for Instant HDR workflows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cadvanced time-lapse=\"\" functionality=\"\"\u003e\u003c\/advanced\u003e\u003c\/strong\u003e\u003cbr\u003eUsers can create stunning timelapse videos using the internal Intervalometer, which can be set to capture each frame from anywhere between 1-60 seconds. The total number of shots can also be set between 1-9999. There's also an option to control the AE tracking in this mode, with Low, Mid, and High sensitivities to be selected from, ensuring your entire video remains correctly exposed.\u003c\/p\u003e\n\u003ch4\u003eKey Features: Sony 16-50mm Power Zoom Lens\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight design\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eDespite a 3x magnification ratio covering 16 mm to 50 mm (24-75mm 35mm eq.), the SELP-1650 is thin and lightweight thanks to a retracting mechanism that reduces the lens to just 3\/16 (29.9 mm). It truly enhances the portability of E-mount cameras, giving users the means to capture spontaneous moments when on trips with a light and compact camera\/lens combination.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-in Optical SteadyShotâ„¢ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED glass and Aspherical lens elements\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is equipped with one ED and four Aspherical elements, resulting in a high-performance lens that is surprisingly compact. The elements correct for curvature of field on the wide-angle side and spherical and chromatic aberration on the telephoto side for beautiful, accurate, high-contrast reproduction across the entire image.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWER ZOOM for smooth zooming\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is the first lens with an electrically driven zoom mechanism. As soon as the camera is powered on, the lens extends and is instantly ready for shooting. A dual-function control ring is used for both zooming and manual focus.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16102436307034,"sku":"ILCE6400LB.CEC","price":799.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a6400-16-50mm-01.jpg?v=1748732298"},{"product_id":"sony-a7-iii-digital-camera-with-24-105mm-lens-pre-order","title":"Sony A7 III Digital Camera with 24-105mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan style=\"font-size: 12.5px;\"\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16211993067610,"sku":"ILCE7M3GBDI.EU","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1693138.jpg?v=1757864300"},{"product_id":"sony-a7c-ii-digital-camera-body-black","title":"Sony A7C II Digital Camera Body - Black","description":"\u003cp\u003e\u003cstrong\u003eCompact Size, Versatile Full-frame Power\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e33.0-megapixel full-frame back-illuminated Exmor R™ CMOS image sensor and BIONZ XR processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-edge technologies for creative movie production, including 4K 60p8 and S-Log3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative AI processing unit for more accurate subject recognition\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis in-body image stabilisation achieves 7.0-step performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight body with vari-angle monitor for shooting flexibility and manoeuvrability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimises processing latency while boosting movie and still image processing power, achieving natural gradations, realistic colour, low noise, superior image quality and fast menu response.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistently accurate exposure and colour\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilisation\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II's high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms that effectively correct 7.0 steps of camera shake. Compatible lenses with built-in image stabilisation6 combine with improved synchronisation between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture78, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post-processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe AI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7C II is equipped with an AI processing unit dedicated explicitly to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a broader range of subject types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHuman pose estimation for accurate subject recognition\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognise human movement, significantly improving eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to identify not just eyes but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable recognition of a broader range of subjects\u003c\/strong\u003e\u003cbr\u003eThe α7C II features a powerful AI processing unit capable of human, animal, bird, insect, car\/train and aeroplane recognition. Animal recognition now recognises the eyes of some grazing and small animals and the eyes and heads of dogs, cats and similarly featured animals. It can even identify these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of various bird types and recognise birds' heads and bodies.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth and simple operation\u003c\/strong\u003e\u003cbr\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial that allows fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVari-angle monitor for framing flexibility\u003c\/strong\u003e\u003cbr\u003eA side-opening vari-angle monitor provides easier positioning and framing freedom for handheld, gimbal-mounted, or shallow ground-level shots, giving you many creative options.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImage sensor anti-dust system\u003c\/strong\u003e\u003cbr\u003eThe camera has an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. A [Shutter When Power Off] function also closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top, front, and rear cover.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection. This provides excellent resistance to dust and moisture in challenging outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45350165381345,"sku":"110233","price":1799.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/a40d582d-a68e-4ed9-a921-1ddf47a2aa78.jpg?v=1769884854"},{"product_id":"sony-a7c-ii-digital-camera-body-silver","title":"Sony A7C II Digital Camera Body - Silver","description":"\u003cp\u003e\u003cstrong\u003eCompact Size, Versatile Full-frame Power\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e33.0-megapixel full-frame back-illuminated Exmor R™ CMOS image sensor and BIONZ XR processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-edge technologies for creative movie production, including 4K 60p8 and S-Log3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative AI processing unit for more accurate subject recognition\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis in-body image stabilisation achieves 7.0-step performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight body with vari-angle monitor for shooting flexibility and manoeuvrability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimises processing latency while boosting movie and still image processing power, achieving natural gradations, realistic colour, low noise, superior image quality and fast menu response.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistently accurate exposure and colour\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilisation\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II's high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms that effectively correct 7.0 steps of camera shake. Compatible lenses with built-in image stabilisation6 combine with improved synchronisation between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture78, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post-processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe AI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7C II is equipped with an AI processing unit dedicated explicitly to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a broader range of subject types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHuman pose estimation for accurate subject recognition\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognise human movement, significantly improving eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to identify not just eyes but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable recognition of a broader range of subjects\u003c\/strong\u003e\u003cbr\u003eThe α7C II features a powerful AI processing unit capable of human, animal, bird, insect, car\/train and aeroplane recognition. Animal recognition now recognises the eyes of some grazing and small animals and the eyes and heads of dogs, cats and similarly featured animals. It can even identify these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of various bird types and recognise birds' heads and bodies.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth and simple operation\u003c\/strong\u003e\u003cbr\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial that allows fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVari-angle monitor for framing flexibility\u003c\/strong\u003e\u003cbr\u003eA side-opening vari-angle monitor provides easier positioning and framing freedom for handheld, gimbal-mounted, or shallow ground-level shots, giving you many creative options.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImage sensor anti-dust system\u003c\/strong\u003e\u003cbr\u003eThe camera has an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. A [Shutter When Power Off] function also closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top, front, and rear cover.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection. This provides excellent resistance to dust and moisture in challenging outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45350165643489,"sku":"110234","price":1799.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/a437acd7-9d79-45a3-98f6-036517ba4beb.jpg?v=1769884858"},{"product_id":"sony-zv-e1-digital-camera-body","title":"Sony ZV-E1 Digital Camera Body","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e12.1 MP1 full-frame back-illuminated CMOS Exmor R image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAn AI processing unit for more comprehensive, more accurate subject recworld'sn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight full-frame camera with interchangeable lenses2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eExpressive imagery that emphasises the subject\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSony's cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R™ full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. With up to 8x more processing power, the latest BIONZ XR™ performs high-speed real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eChoose from a variety of lenses to express yourself\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBecause Sony features Sony's E-mount, the ZV-E1 can be used with all E-mount lenses, including the excellent G Master series with stunning resolution and world-class bokeh. Choosing focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlights roll-off in portraits. At the same time, the Soft Skin Effect smoothes out minor wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasise your main subject, a press of the Bokeh Switch creates an impressive full-frame bokeh in the background.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreate memorable imagery with a Cinematic Vlog Setting.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes resembling feature movies. By choosing a Look, Mood and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Sett\" ng i \"includes \"Look\" options such as S-Cinetone that can enhance \"skin\" tones, \"Mood\" options that can emphasise specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced using a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDynamic, active Mode stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eA high-precision stabilisation unit, gyro sensors built into the camera, and optimised image stabilisation algorithms allow advanced electronic stabilisation to work with the camera's 5-axis optical in-body image stabilisation system in a new Dynamic, active Mode. The Dynamic Active Mode is approximately 30 times more effective than the Active Mode provided in previous models. This makes shooting smooth, stable vlog footage easier while moving around for bold, dynamic expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFraming Stabilizer maintains a constant subject position\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Framing Stabilizer feature automatically ensures the subject's position in the frame is constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology two cameras the camera's Dynamic, Active Mode image stabilisation to keep the subject in the frame reliably during handheld shooting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI-based Auto Framing for movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognising a subject and initialising tracking, any other subject can be selected for tracking by touchicamera's camera's moCreators'the Creators' App on a smartphone.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI plus leading technology achieves precision focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognise a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognise insects, cars, trains, and aeroplanes as subjects. With Real-time Tracking, the recognised subject can be tracked in real-time at high speed.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eTenacious Real-time ZV-E1'sg\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1's AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject recognition performance has improved dramatically, offering higher tracking reliability from when the function is initiated and making it more useful in a broader range of shooting situations. Even people wearing helmets or masks or animals facing away from the camera can be accurately detected and tracked in real time.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSuppress image shifts while focusing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 includes a Breathing Compensation function that minimises focus breathing—changes in the angle of view caused by changes in the lens's focus—that can occur when focusing while recorSony's sovies. Sony's original Clear Image Zoom technology automatically maintains a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eProduct Showcase Setting for product review videos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eMultiple Face Recognition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith this feature, the camera will automatically adjust bokeh and focus on multiple recognised faces in the groups, so you don't have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreative zoom control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe zoom lever on top of the grip controls compatible powered zoom lenses and allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the complete precision and camera's camera's phase-detection AF system is realised even during digital zoom operations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSlow and Quick Motion\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p) or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh perspectives on dynamic sports and other action.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to capture the voice of your main subject clearly, and depending on your shoot, your microphone's directivity to Front, Rear, All Directions or Auto.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, which offers even better colour reproduction than S-Gamut. Cine is a colour space designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePicture Profile with imported LUT files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera so that post-processing colour correction can be minimised or eliminated.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO for greater exposure setting freedom\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the scene's brightness while the aperture and shutter speed are set manually. For optimum exposure, ISO can be set to AUTO or manually between 640 and 102400 (160 and 409600 in expanded ISO mode).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSmallest and lightest in the world in its class\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight vlog camera has a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting, gimbal, and drone mounting, as well as extraordinary mobility that gives vloggers new capabilities for creative expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSimple operation for stress-free shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe side-opening vari-angle LCD screen and the positioning of significant controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from about any angle. At the same time, the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other con camera's top panel are laid out for easy access and operation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntuitive touch operations\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSwiping the left or right edge of the monitor display reveals touch function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eQuick access to frequently used menu items\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed, and other essential shooting parameters via a list-style main menu. This menu can be displayed on a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimised for movies and stills are available.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDust- and moisture-resistant design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eZ-series battery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThSony's1 uses Sony's high-capacity Z battery. The image processing engine, image sensor, and related circuitry have been designed to optimise power economy under all shooting conditions for even better power performance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConvenient features for confident shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eShoot confidently while the ZV-E1 supports you with a range of helpful features. These include a recording lamp on the front of the camera so you can see when the recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only the required footage.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOptional accessories to make the most of vlogging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eYou cavlog'st your vlog's sound with an optional external microphone attached to the ZV-E1's microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEasy, stable smartphone connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConnection stability when transferring images from the creators of the Creators' App on a smartphone has been dramatically improved as transfers continue in the background, even if the smartphone display sleeps or a different app is launched. Overall, workflow from shooting to sharing has been notably improved.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-quality live streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 allows live streaming at 4K 30p, with UVC\/UAC support. When connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Features like narrow depth of field, optical zoom, the Intelligent 3 Capsule Microphone, Face Priority AE, and Eye AF add a new dimension to online meetings, live events, or even simple conversations with family and friends.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEnvironment-friendly packaging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe outer packaging of ZSony's\" loys Sony's \"Original B\" end Material\" consists of bamboo, sugar cane, and recycled paper. It contains no plastics. This unique material produces high-quality, durable, recyclable packaging with a low environmental impact.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eRecycled materials\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOur repeatedly recyclable, durable, high-quality SORPLAS™ material uses no non-recyclable resources. SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing environmental stress without compromising performance or functionality.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUpgrade from 4K 60p to 4K 120p\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730808033,"sku":"110282","price":1779.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/0e7163f0-7f7d-4eb2-a7df-c1caffb09212.jpg?v=1769884717"},{"product_id":"sony-zv-e1-digital-camera-with-28-60mm-lens","title":"Sony ZV-E1 Digital Camera with 28-60mm Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e12.1 MP1 full-frame back-illuminated CMOS Exmor R image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAn AI processing unit for more comprehensive, more accurate subject recworld'sn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight full-frame camera with interchangeable lenses2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eExpressive imagery that emphasises the subject\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSony's cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R™ full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. With up to 8x more processing power, the latest BIONZ XR™ performs high-speed real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eChoose from a variety of lenses to express yourself\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBecause Sony features Sony's E-mount, the ZV-E1 can be used with all E-mount lenses, including the excellent G Master series with stunning resolution and world-class bokeh. Choosing focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlights roll-off in portraits. At the same time, the Soft Skin Effect smoothes out minor wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasise your main subject, a press of the Bokeh Switch creates an impressive full-frame bokeh in the background.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreate memorable imagery with a Cinematic Vlog Setting.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes resembling feature movies. By choosing a Look, Mood and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Sett\" ng i \"includes \"Look\" options such as S-Cinetone that can enhance \"skin\" tones, \"Mood\" options that can emphasise specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced using a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDynamic, active Mode stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eA high-precision stabilisation unit, gyro sensors built into the camera, and optimised image stabilisation algorithms allow advanced electronic stabilisation to work with the camera's 5-axis optical in-body image stabilisation system in a new Dynamic, active Mode. The Dynamic Active Mode is approximately 30 times more effective than the Active Mode provided in previous models. This makes shooting smooth, stable vlog footage easier while moving around for bold, dynamic expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFraming Stabilizer maintains a constant subject position\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Framing Stabilizer feature automatically ensures the subject's position in the frame is constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology two cameras the camera's Dynamic, Active Mode image stabilisation to keep the subject in the frame reliably during handheld shooting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI-based Auto Framing for movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognising a subject and initialising tracking, any other subject can be selected for tracking by touchicamera's camera's moCreators'the Creators' App on a smartphone.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI plus leading technology achieves precision focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognise a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognise insects, cars, trains, and aeroplanes as subjects. With Real-time Tracking, the recognised subject can be tracked in real-time at high speed.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eTenacious Real-time ZV-E1'sg\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1's AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject recognition performance has improved dramatically, offering higher tracking reliability from when the function is initiated and making it more useful in a broader range of shooting situations. Even people wearing helmets or masks or animals facing away from the camera can be accurately detected and tracked in real time.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSuppress image shifts while focusing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 includes a Breathing Compensation function that minimises focus breathing—changes in the angle of view caused by changes in the lens's focus—that can occur when focusing while recorSony's sovies. Sony's original Clear Image Zoom technology automatically maintains a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eProduct Showcase Setting for product review videos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eMultiple Face Recognition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith this feature, the camera will automatically adjust bokeh and focus on multiple recognised faces in the groups, so you don't have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreative zoom control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe zoom lever on top of the grip controls compatible powered zoom lenses and allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the complete precision and camera's camera's phase-detection AF system is realised even during digital zoom operations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSlow and Quick Motion\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p) or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh perspectives on dynamic sports and other action.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to capture the voice of your main subject clearly, and depending on your shoot, your microphone's directivity to Front, Rear, All Directions or Auto.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, which offers even better colour reproduction than S-Gamut. Cine is a colour space designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePicture Profile with imported LUT files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera so that post-processing colour correction can be minimised or eliminated.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO for greater exposure setting freedom\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the scene's brightness while the aperture and shutter speed are set manually. For optimum exposure, ISO can be set to AUTO or manually between 640 and 102400 (160 and 409600 in expanded ISO mode).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSmallest and lightest in the world in its class\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight vlog camera has a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting, gimbal, and drone mounting, as well as extraordinary mobility that gives vloggers new capabilities for creative expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSimple operation for stress-free shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe side-opening vari-angle LCD screen and the positioning of significant controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from about any angle. At the same time, the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other con camera's top panel are laid out for easy access and operation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntuitive touch operations\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSwiping the left or right edge of the monitor display reveals touch function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eQuick access to frequently used menu items\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed, and other essential shooting parameters via a list-style main menu. This menu can be displayed on a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimised for movies and stills are available.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDust- and moisture-resistant design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eZ-series battery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThSony's1 uses Sony's high-capacity Z battery. The image processing engine, image sensor, and related circuitry have been designed to optimise power economy under all shooting conditions for even better power performance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConvenient features for confident shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eShoot confidently while the ZV-E1 supports you with a range of helpful features. These include a recording lamp on the front of the camera so you can see when the recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only the required footage.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOptional accessories to make the most of vlogging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eYou cavlog'st your vlog's sound with an optional external microphone attached to the ZV-E1's microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEasy, stable smartphone connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConnection stability when transferring images from the creators of the Creators' App on a smartphone has been dramatically improved as transfers continue in the background, even if the smartphone display sleeps or a different app is launched. Overall, workflow from shooting to sharing has been notably improved.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-quality live streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 allows live streaming at 4K 30p, with UVC\/UAC support. When connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Features like narrow depth of field, optical zoom, the Intelligent 3 Capsule Microphone, Face Priority AE, and Eye AF add a new dimension to online meetings, live events, or even simple conversations with family and friends.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEnvironment-friendly packaging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe outer packaging of ZSony's\" loys Sony's \"Original B\" end Material\" consists of bamboo, sugar cane, and recycled paper. It contains no plastics. This unique material produces high-quality, durable, recyclable packaging with a low environmental impact.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eRecycled materials\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOur repeatedly recyclable, durable, high-quality SORPLAS™ material uses no non-recyclable resources. SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing environmental stress without compromising performance or functionality.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUpgrade from 4K 60p to 4K 120p\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517731299553,"sku":"110283","price":1949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/3bdc46da-68a8-46c4-9f63-26c9fd6240e9.jpg?v=1769884722"},{"product_id":"sony-a6400-digital-camera-body-black","title":"Sony A6400 Digital Camera Body - Black","description":"\u003cp data-start=\"89\" data-end=\"156\"\u003e \u003cstrong data-start=\"92\" data-end=\"154\"\u003eCapture Every Moment with the Sony A6400 Mirrorless Camera\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"158\" data-end=\"518\"\u003eTake your photography and videography to the next level with the \u003cstrong data-start=\"223\" data-end=\"237\"\u003eSony A6400\u003c\/strong\u003e, a high-performance \u003cstrong data-start=\"258\" data-end=\"285\"\u003eAPS-C mirrorless camera\u003c\/strong\u003e designed for content creators, photographers, and vloggers. 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Creators\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"119\" data-end=\"205\"\u003e \u003cstrong data-start=\"122\" data-end=\"203\"\u003eElevate Your Photography \u0026amp; Vlogging with the Sony A6400 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"207\" data-end=\"703\"\u003eThe \u003cstrong data-start=\"211\" data-end=\"225\"\u003eSony A6400\u003c\/strong\u003e with the \u003cstrong data-start=\"235\" data-end=\"270\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e is an all-in-one \u003cstrong data-start=\"288\" data-end=\"313\"\u003emirrorless camera kit\u003c\/strong\u003e designed to meet the needs of content creators, photographers, and vloggers. With a \u003cstrong data-start=\"398\" data-end=\"415\"\u003e24.2MP sensor\u003c\/strong\u003e, \u003cstrong data-start=\"417\" data-end=\"443\"\u003e4K UHD video recording\u003c\/strong\u003e, and ultra-fast autofocus, this compact yet powerful camera helps you create stunning photos and cinematic videos. Whether you’re capturing crisp landscapes, portraits, or high-action scenes, the \u003cstrong data-start=\"640\" data-end=\"649\"\u003eA6400\u003c\/strong\u003e delivers exceptional image quality and versatility.\u003c\/p\u003e \u003ch3 data-start=\"705\" data-end=\"728\"\u003e\u003cstrong data-start=\"709\" data-end=\"726\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"729\" data-end=\"1419\"\u003e✅ \u003cstrong data-start=\"731\" data-end=\"759\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Stunning details and vivid colors in every shot\u003cbr data-start=\"809\" data-end=\"812\"\u003e✅ \u003cstrong data-start=\"814\" data-end=\"849\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e – Compact zoom lens ideal for everyday shooting, from wide angles to portraits\u003cbr data-start=\"928\" data-end=\"931\"\u003e✅ \u003cstrong data-start=\"933\" data-end=\"971\"\u003eReal-Time Eye Autofocus \u0026amp; Tracking\u003c\/strong\u003e – Keep your subject sharp with Sony’s industry-leading autofocus technology\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e✅ \u003cstrong data-start=\"1052\" data-end=\"1092\"\u003e4K UHD Video with Full Pixel Readout\u003c\/strong\u003e – Professional-grade video quality with no pixel binning\u003cbr data-start=\"1149\" data-end=\"1152\"\u003e✅ \u003cstrong data-start=\"1154\" data-end=\"1174\"\u003e180° Flip Screen\u003c\/strong\u003e – Perfect for vlogging, selfies, and creative shots from any angle\u003cbr data-start=\"1241\" data-end=\"1244\"\u003e✅ \u003cstrong data-start=\"1246\" data-end=\"1278\"\u003eContinuous Shooting at 11fps\u003c\/strong\u003e – Capture fast-moving subjects with ease\u003cbr data-start=\"1319\" data-end=\"1322\"\u003e✅ \u003cstrong data-start=\"1324\" data-end=\"1358\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly share your photos and videos with your devices\u003c\/p\u003e \u003ch3 data-start=\"1421\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1441\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1444\" data-end=\"1759\"\u003e \u003cstrong data-start=\"1447\" data-end=\"1478\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Achieve professional-looking vlogs and social media content with ease\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e \u003cstrong data-start=\"1556\" data-end=\"1573\"\u003ePhotographers\u003c\/strong\u003e – Versatile lens and fast autofocus make it perfect for capturing every moment\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e️ \u003cstrong data-start=\"1659\" data-end=\"1681\"\u003eTravel \u0026amp; Adventure\u003c\/strong\u003e – Compact design that’s perfect for capturing your journey without the bulk\u003c\/p\u003e \u003ch3 data-start=\"1761\" data-end=\"1789\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1787\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1790\" data-end=\"1959\"\u003e \u003cli data-start=\"1790\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1792\" data-end=\"1826\"\u003eSony A6400 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1829\" data-end=\"1868\"\u003e\u003cstrong data-start=\"1831\" data-end=\"1866\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1869\" data-end=\"1905\"\u003e\u003cstrong data-start=\"1871\" data-end=\"1903\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1906\" data-end=\"1936\"\u003e\u003cstrong data-start=\"1908\" data-end=\"1934\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1937\" data-end=\"1959\"\u003e\u003cstrong data-start=\"1939\" data-end=\"1957\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1961\" data-end=\"2094\"\u003e \u003cstrong data-start=\"1964\" data-end=\"2042\"\u003eUnleash your creative potential with the Sony A6400 mirrorless camera kit!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308576620918,"sku":"110664","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/6ea38a7b-83a2-4744-a449-2f038520a54c.jpg?v=1757864030"},{"product_id":"sony-a6400-with-18-135mm-f3-5-5-6-oss-lens","title":"Sony A6400 with 18-135mm f3.5-5.6 OSS Lens","description":"\u003cp data-start=\"0\" data-end=\"114\"\u003e\u003cstrong data-start=\"0\" data-end=\"112\"\u003eSony A6400 with 18-135mm f\/3.5-5.6 OSS Lens – Black | Versatile Mirrorless Camera for Photography \u0026amp; 4K Video\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"116\" data-end=\"199\"\u003e \u003cstrong data-start=\"119\" data-end=\"197\"\u003eCapture Stunning Images \u0026amp; Videos with the Sony A6400 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"201\" data-end=\"691\"\u003eThe \u003cstrong data-start=\"205\" data-end=\"219\"\u003eSony A6400\u003c\/strong\u003e with \u003cstrong data-start=\"225\" data-end=\"256\"\u003e18-135mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e is the perfect all-in-one mirrorless camera kit for photographers, vloggers, and content creators. With a \u003cstrong data-start=\"363\" data-end=\"391\"\u003e24.2MP Exmor CMOS sensor\u003c\/strong\u003e, \u003cstrong data-start=\"393\" data-end=\"415\"\u003e4K video recording\u003c\/strong\u003e, and \u003cstrong data-start=\"421\" data-end=\"448\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e, this camera delivers outstanding image quality and fast performance. 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