{"title":"Sony Instant Savings - October 2025","description":"","products":[{"product_id":"sony-alpha-a7-mark-iii-digital-camera-body","title":"Sony A7 III Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFor photographers and videographers alike\u003c\/li\u003e\n\u003cli\u003e24.2MP full-frame Exmor R Sensor\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K movie recording\u003c\/li\u003e\n\u003cli\u003eISO 50-204800\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 III Digital Camera\u003c\/h1\u003e\n\u003cp class=\"p1\"\u003eThe Sony a7 MK III body is a full frame mirrorless camera for professional, enthusiast photographers and videographers alike. It features a newly developed 24.2 megapixel full-frame CMOS back-illuminated sensor for incredible sensitivity and dynamic range. The a7 MKIII also includes improved AF speed, precision and tracking performance. 693 phase-detection AF points and up to 10 frames per second shooting. The ISO can be extended to an amazing 50 to 204800 (stills) and the new battery allows shooting of up to approximately 710 photos. 4K video is also included along with improved Fast Hybrid AF for movie recording. We love this camera for its best in class video performance and excellent all-round application for stills.\u003cbr\u003e\u003cbr\u003eBack-illuminated 24.2MP full-frame sensor\u003cbr\u003eThe 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.\u003cbr\u003e\u003cbr\u003eEnhanced image processing system\u003cbr\u003eA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting\/continuous shooting.\u003cbr\u003e\u003cbr\u003eWider, faster AF performance\u003cbr\u003eAn evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.\u003cbr\u003e\u003cbr\u003eNew AF-ON button and multi-selector\u003cbr\u003eThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.\u003cbr\u003e\u003cbr\u003eEye AF now supporting AF-C\u003cbr\u003eEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.\u003cbr\u003e\u003cbr\u003eComprehensive AF\u003cbr\u003eAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.\u003cbr\u003e\u003cbr\u003eUp to 10 fps with AF\/AE tracking\u003cbr\u003eWith new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF\/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.\u003cbr\u003e\u003cbr\u003eAnti-flicker shooting\u003cbr\u003eFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.\u003cbr\u003e\u003cbr\u003e4K movies\u003cbr\u003eHigh-resolution full-frame 4K movies24 with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.\u003cbr\u003e\u003cbr\u003eVersatile movie recording functions\u003cbr\u003eThe α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code \/ user bits (TC\/UB), rec. control, marker display\/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.\u003cbr\u003e\u003cbr\u003eFast Hybrid AF for movie recording\u003cbr\u003eAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.\u003cbr\u003e\u003cbr\u003eIn-body 5-axis image stabilisation with 5.0-stop shutter speed\u003cbr\u003eThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch\/yaw shake when shooting at longer focal lengths; X\/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.\u003cbr\u003e\u003cbr\u003eLonger battery life\u003cbr\u003eFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi\/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi\/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003cbr\u003e\u003cbr\u003eLocation Information Link via Bluetooth\u003cbr\u003ehe camera can be paired with PlayMemories Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date\/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.\u003cbr\u003e\u003cbr\u003eOne-touch remote \u0026amp; One-touch sharing\u003cbr\u003ene-touch remote can turn a smartphone or tablet into a viewfinder\/remote control. One-touch sharing transfers photos\/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.\u003cbr\u003e\u003cbr\u003eTouch screen LCD\u003cbr\u003e3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.\u003cbr\u003e\u003cbr\u003eHigh-resolution, high-contrast XGA OLED Tru-Finder\u003cbr\u003eProviding high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.\u003cbr\u003e\u003cbr\u003eHighly durable and operable in tough conditions\u003cbr\u003eThe α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eScreen Resolution\u003c\/th\u003e\n\u003ctd\u003e921600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery\u003c\/th\u003e\n\u003ctd\u003eNP-FZ100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, White Balance Bracketing, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e10 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Processor\u003c\/th\u003e\n\u003ctd\u003eBIONZ X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Stabilisation\u003c\/th\u003e\n\u003ctd\u003e5-axis 5-stop in-body image stabilisation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBluetooth\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Coverage\u003c\/th\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWi-Fi connectivity\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Type\u003c\/th\u003e\n\u003ctd\u003e1.3 cm (0.5 type) colour electronic viewfinder, XGA OLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Grip\u003c\/th\u003e\n\u003ctd\u003eVG-C3EM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.2 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-204800 (extended)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.6 x 73.7mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003ea7 III\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Memory Stick Duo, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.6×23.8 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e4K Video Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFlash\u003c\/th\u003e\n\u003ctd\u003eBuilt in, Auto, Red eye reduction, Fill in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e650g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836261982237,"sku":"ILCE7M3B.CEC","price":1469.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/a7iii_4_1.jpg?v=1757864192"},{"product_id":"sony-alpha-a7-mark-iii-digital-camera-with-28-70mm-lens-pre-order","title":"Sony A7 III Digital Camera with 28-70mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836322603037,"sku":"ILCE7M3KB.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a7-iii-28-70mm-front__21752.1519762326.jpg?v=1757864196"},{"product_id":"sony-a6400-digital-camera-with-16-50mm-power-zoom-lens","title":"Sony A6400 Digital Camera with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"color: #f70a0a;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThe Sony a6400 bridges the gap between the company's hugely popular full-frame CSC, and APS-C line-ups. Boasting AF acquisition of 0.02 seconds (the world's fastest), newly developed 'Real-Time Eye AF', and 'Real-Time Tracking'. The a6400 can also shoot up to 11fps with AF\/AE tracking, while a BIONZ X image processor, a tiltable LCD touch screen, and 4K video recording are also included. Comes with the Sony Power Zoom 16-50mm lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightning-quick AF acquisition of just 0.02 seconds plus 425 phase-detection and contrast-detection AF points for approximately 84% image coverage\u003c\/li\u003e\n\u003cli\u003eAdvanced Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eNew Real-time Tracking for object tracking\u003c\/li\u003e\n\u003cli\u003e24.2MP APS-C Exmorâ„¢ CMOS image sensor and latest-generation BIONZ Xâ„¢ image processor\u003c\/li\u003e\n\u003cli\u003eIdeal for bloggers thanks for a 180-degree tiltable touch LCD, allowing for self-recording\u003c\/li\u003e\n\u003cli\u003eShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K video recording with full pixel readout and no pixel binning\u003c\/li\u003e\n\u003cli\u003eTimelapse video using interval recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuper-fast performance\u003c\/strong\u003e\u003cbr\u003eA new BIONZ X image processor powers the a6400's impressive autofocus system. 425 phase-detection AF points and 425 contrast-detection AF points cover approximately 84% of the image area, working at a speed of 0.02 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-powered Real-Time Eye AF\u003c\/strong\u003e\u003cbr\u003eIntroducing advanced ˜Real-time Eye AF™. By employing artificial intelligence-based object recognition, the camera can detect and process eye data in real time. This gives the a6400 a point of reference for measuring autofocus. This system works in all autofocus modes, and is triggered automatically by half-pressing the shutter button. When in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time tracking\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking™ also makes its debut in the a6400. This mode utilises Sony's latest algorithm including Artificial Intelligence based object recognition and processes colour, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew levels of image quality\u003c\/strong\u003e\u003cbr\u003eA 24.2MP sensor, working alongside the BIONZ X image processor can now reach new levels of performance, with a standard ISO range of up to ISO 32000 for both still and movie. This is also expandable up to ISO 102400 for still images, while noise reduction garners excellent results at medium and high sensitivities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003eInternal 4K recording with full pixel readout and no pixel binning is also available. By collecting approximately 2.4x the amount of data required for UHD video, the a6400 oversamples to produce exceptional high-quality footage. This is also the first cropped sensor Sony mirrorless camera to feature a Hybrid Log-Gamma profile for Instant HDR workflows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cadvanced time-lapse=\"\" functionality=\"\"\u003e\u003c\/advanced\u003e\u003c\/strong\u003e\u003cbr\u003eUsers can create stunning timelapse videos using the internal Intervalometer, which can be set to capture each frame from anywhere between 1-60 seconds. The total number of shots can also be set between 1-9999. There's also an option to control the AE tracking in this mode, with Low, Mid, and High sensitivities to be selected from, ensuring your entire video remains correctly exposed.\u003c\/p\u003e\n\u003ch4\u003eKey Features: Sony 16-50mm Power Zoom Lens\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight design\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eDespite a 3x magnification ratio covering 16 mm to 50 mm (24-75mm 35mm eq.), the SELP-1650 is thin and lightweight thanks to a retracting mechanism that reduces the lens to just 3\/16 (29.9 mm). It truly enhances the portability of E-mount cameras, giving users the means to capture spontaneous moments when on trips with a light and compact camera\/lens combination.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-in Optical SteadyShotâ„¢ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED glass and Aspherical lens elements\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is equipped with one ED and four Aspherical elements, resulting in a high-performance lens that is surprisingly compact. The elements correct for curvature of field on the wide-angle side and spherical and chromatic aberration on the telephoto side for beautiful, accurate, high-contrast reproduction across the entire image.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWER ZOOM for smooth zooming\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is the first lens with an electrically driven zoom mechanism. As soon as the camera is powered on, the lens extends and is instantly ready for shooting. A dual-function control ring is used for both zooming and manual focus.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16102436307034,"sku":"ILCE6400LB.CEC","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a6400-16-50mm-01.jpg?v=1748732298"},{"product_id":"sony-a7-iii-digital-camera-with-24-105mm-lens-pre-order","title":"Sony A7 III Digital Camera with 24-105mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan style=\"font-size: 12.5px;\"\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16211993067610,"sku":"ILCE7M3GBDI.EU","price":2299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1693138.jpg?v=1757864300"},{"product_id":"sony-a7c-digital-camera-body-black","title":"Sony A7C Digital Camera Body - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35970254143643,"sku":"ILCE7CB.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_black-Large.jpg?v=1748209761"},{"product_id":"sony-a7c-digital-camera-body-silver","title":"Sony A7C Digital Camera Body - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971757539483,"sku":"ILCE7CS.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_silver-Large.jpg?v=1748209765"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-black","title":"Sony A7C Digital Camera with 28-60mm lens - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971817930907,"sku":"ILCE7CLB.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_top_black_01-Large.jpg?v=1748209769"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-silver","title":"Sony A7C Digital Camera with 28-60mm lens - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971843653787,"sku":"ILCE7CLS.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_silver-Large.jpg?v=1748209775"},{"product_id":"sony-a6400-with-pz-16-50mm-f3-5-5-6-oss-ii-lens","title":"Sony A6400 with PZ 16-50mm F3.5-5.6 OSS II Lens","description":"\u003cp data-start=\"0\" data-end=\"117\"\u003e\u003cstrong data-start=\"0\" data-end=\"115\"\u003eSony A6400 with PZ 16-50mm F3.5-5.6 OSS II Lens – Black | Compact Mirrorless Camera Kit for Vloggers \u0026amp; Creators\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"119\" data-end=\"205\"\u003e \u003cstrong data-start=\"122\" data-end=\"203\"\u003eElevate Your Photography \u0026amp; Vlogging with the Sony A6400 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"207\" data-end=\"703\"\u003eThe \u003cstrong data-start=\"211\" data-end=\"225\"\u003eSony A6400\u003c\/strong\u003e with the \u003cstrong data-start=\"235\" data-end=\"270\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e is an all-in-one \u003cstrong data-start=\"288\" data-end=\"313\"\u003emirrorless camera kit\u003c\/strong\u003e designed to meet the needs of content creators, photographers, and vloggers. With a \u003cstrong data-start=\"398\" data-end=\"415\"\u003e24.2MP sensor\u003c\/strong\u003e, \u003cstrong data-start=\"417\" data-end=\"443\"\u003e4K UHD video recording\u003c\/strong\u003e, and ultra-fast autofocus, this compact yet powerful camera helps you create stunning photos and cinematic videos. Whether you’re capturing crisp landscapes, portraits, or high-action scenes, the \u003cstrong data-start=\"640\" data-end=\"649\"\u003eA6400\u003c\/strong\u003e delivers exceptional image quality and versatility.\u003c\/p\u003e \u003ch3 data-start=\"705\" data-end=\"728\"\u003e\u003cstrong data-start=\"709\" data-end=\"726\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"729\" data-end=\"1419\"\u003e✅ \u003cstrong data-start=\"731\" data-end=\"759\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Stunning details and vivid colors in every shot\u003cbr data-start=\"809\" data-end=\"812\"\u003e✅ \u003cstrong data-start=\"814\" data-end=\"849\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e – Compact zoom lens ideal for everyday shooting, from wide angles to portraits\u003cbr data-start=\"928\" data-end=\"931\"\u003e✅ \u003cstrong data-start=\"933\" data-end=\"971\"\u003eReal-Time Eye Autofocus \u0026amp; Tracking\u003c\/strong\u003e – Keep your subject sharp with Sony’s industry-leading autofocus technology\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e✅ \u003cstrong data-start=\"1052\" data-end=\"1092\"\u003e4K UHD Video with Full Pixel Readout\u003c\/strong\u003e – Professional-grade video quality with no pixel binning\u003cbr data-start=\"1149\" data-end=\"1152\"\u003e✅ \u003cstrong data-start=\"1154\" data-end=\"1174\"\u003e180° Flip Screen\u003c\/strong\u003e – Perfect for vlogging, selfies, and creative shots from any angle\u003cbr data-start=\"1241\" data-end=\"1244\"\u003e✅ \u003cstrong data-start=\"1246\" data-end=\"1278\"\u003eContinuous Shooting at 11fps\u003c\/strong\u003e – Capture fast-moving subjects with ease\u003cbr data-start=\"1319\" data-end=\"1322\"\u003e✅ \u003cstrong data-start=\"1324\" data-end=\"1358\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly share your photos and videos with your devices\u003c\/p\u003e \u003ch3 data-start=\"1421\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1441\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1444\" data-end=\"1759\"\u003e \u003cstrong data-start=\"1447\" data-end=\"1478\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Achieve professional-looking vlogs and social media content with ease\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e \u003cstrong data-start=\"1556\" data-end=\"1573\"\u003ePhotographers\u003c\/strong\u003e – Versatile lens and fast autofocus make it perfect for capturing every moment\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e️ \u003cstrong data-start=\"1659\" data-end=\"1681\"\u003eTravel \u0026amp; Adventure\u003c\/strong\u003e – Compact design that’s perfect for capturing your journey without the bulk\u003c\/p\u003e \u003ch3 data-start=\"1761\" data-end=\"1789\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1787\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1790\" data-end=\"1959\"\u003e \u003cli data-start=\"1790\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1792\" data-end=\"1826\"\u003eSony A6400 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1829\" data-end=\"1868\"\u003e\u003cstrong data-start=\"1831\" data-end=\"1866\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1869\" data-end=\"1905\"\u003e\u003cstrong data-start=\"1871\" data-end=\"1903\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1906\" data-end=\"1936\"\u003e\u003cstrong data-start=\"1908\" data-end=\"1934\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1937\" data-end=\"1959\"\u003e\u003cstrong data-start=\"1939\" data-end=\"1957\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1961\" data-end=\"2094\"\u003e \u003cstrong data-start=\"1964\" data-end=\"2042\"\u003eUnleash your creative potential with the Sony A6400 mirrorless camera kit!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308576620918,"sku":"110664","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/6ea38a7b-83a2-4744-a449-2f038520a54c.jpg?v=1757864030"},{"product_id":"sony-a6400-with-18-135mm-f3-5-5-6-oss-lens","title":"Sony A6400 with 18-135mm f3.5-5.6 OSS Lens","description":"\u003cp data-start=\"0\" data-end=\"114\"\u003e\u003cstrong data-start=\"0\" data-end=\"112\"\u003eSony A6400 with 18-135mm f\/3.5-5.6 OSS Lens – Black | Versatile Mirrorless Camera for Photography \u0026amp; 4K Video\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"116\" data-end=\"199\"\u003e \u003cstrong data-start=\"119\" data-end=\"197\"\u003eCapture Stunning Images \u0026amp; Videos with the Sony A6400 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"201\" data-end=\"691\"\u003eThe \u003cstrong data-start=\"205\" data-end=\"219\"\u003eSony A6400\u003c\/strong\u003e with \u003cstrong data-start=\"225\" data-end=\"256\"\u003e18-135mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e is the perfect all-in-one mirrorless camera kit for photographers, vloggers, and content creators. With a \u003cstrong data-start=\"363\" data-end=\"391\"\u003e24.2MP Exmor CMOS sensor\u003c\/strong\u003e, \u003cstrong data-start=\"393\" data-end=\"415\"\u003e4K video recording\u003c\/strong\u003e, and \u003cstrong data-start=\"421\" data-end=\"448\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e, this camera delivers outstanding image quality and fast performance. The \u003cstrong data-start=\"523\" data-end=\"544\"\u003e18-135mm OSS lens\u003c\/strong\u003e offers incredible versatility, allowing you to shoot everything from wide-angle landscapes to close-up portraits and distant subjects with ease.\u003c\/p\u003e \u003ch3 data-start=\"693\" data-end=\"716\"\u003e\u003cstrong data-start=\"697\" data-end=\"714\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"717\" data-end=\"1393\"\u003e✅ \u003cstrong data-start=\"719\" data-end=\"747\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Capture sharp, vibrant images with excellent detail and dynamic range\u003cbr data-start=\"819\" data-end=\"822\"\u003e✅ \u003cstrong data-start=\"824\" data-end=\"855\"\u003e18-135mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e – Wide zoom range for landscapes, portraits, and telephoto shots\u003cbr data-start=\"920\" data-end=\"923\"\u003e✅ \u003cstrong data-start=\"925\" data-end=\"970\"\u003eReal-Time Eye \u0026amp; Object Tracking Autofocus\u003c\/strong\u003e – Keep subjects in perfect focus, even in motion\u003cbr data-start=\"1019\" data-end=\"1022\"\u003e✅ \u003cstrong data-start=\"1024\" data-end=\"1050\"\u003e4K UHD Video Recording\u003c\/strong\u003e – Capture high-resolution video with full pixel readout and no pixel binning\u003cbr data-start=\"1127\" data-end=\"1130\"\u003e✅ \u003cstrong data-start=\"1132\" data-end=\"1157\"\u003e180° Flip Touchscreen\u003c\/strong\u003e – Ideal for vlogging, selfies, and creative shooting angles\u003cbr data-start=\"1217\" data-end=\"1220\"\u003e✅ \u003cstrong data-start=\"1222\" data-end=\"1251\" data-is-only-node=\"\"\u003e11fps Continuous Shooting\u003c\/strong\u003e – Shoot fast-action sequences with precision\u003cbr data-start=\"1296\" data-end=\"1299\"\u003e✅ \u003cstrong data-start=\"1301\" data-end=\"1331\"\u003eBuilt-in Wi-Fi \u0026amp; Bluetooth\u003c\/strong\u003e – Instantly share your photos and videos to your smartphone\u003c\/p\u003e \u003ch3 data-start=\"1395\" data-end=\"1417\"\u003e\u003cstrong data-start=\"1399\" data-end=\"1415\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1418\" data-end=\"1737\"\u003e \u003cstrong data-start=\"1421\" data-end=\"1452\"\u003ePhotographers \u0026amp; Enthusiasts\u003c\/strong\u003e – A great choice for those looking for an all-in-one camera kit\u003cbr data-start=\"1516\" data-end=\"1519\"\u003e \u003cstrong data-start=\"1522\" data-end=\"1553\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Flip screen and 4K video make it ideal for YouTube, TikTok, and social media\u003cbr data-start=\"1632\" data-end=\"1635\"\u003e️ \u003cstrong data-start=\"1639\" data-end=\"1673\"\u003eTravel \u0026amp; Adventure Photography\u003c\/strong\u003e – Lightweight design with a versatile zoom lens for any scene\u003c\/p\u003e \u003ch3 data-start=\"1739\" data-end=\"1767\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1765\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1768\" data-end=\"1933\"\u003e \u003cli data-start=\"1768\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1770\" data-end=\"1804\"\u003eSony A6400 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1807\" data-end=\"1842\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1840\"\u003e18-135mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1843\" data-end=\"1879\"\u003e\u003cstrong data-start=\"1845\" data-end=\"1877\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1880\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1882\" data-end=\"1908\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1911\" data-end=\"1933\"\u003e\u003cstrong data-start=\"1913\" data-end=\"1931\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1935\" data-end=\"2056\"\u003e \u003cstrong data-start=\"1938\" data-end=\"2001\"\u003eElevate your photography \u0026amp; videography with the Sony A6400!\u003c\/strong\u003e Order now and start capturing incredible moments! 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Featuring a \u003cstrong data-start=\"325\" data-end=\"353\"\u003e24.2MP Exmor CMOS sensor\u003c\/strong\u003e, \u003cstrong data-start=\"355\" data-end=\"377\"\u003e4K video recording\u003c\/strong\u003e, and \u003cstrong data-start=\"383\" data-end=\"407\"\u003esuper-fast autofocus\u003c\/strong\u003e, the A6100 delivers stunning image quality and captures every detail, even in fast-moving scenes. With advanced \u003cstrong data-start=\"520\" data-end=\"547\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e and an intuitive design, this camera is perfect for everything from daily photography to professional vlogging and content creation.\u003c\/p\u003e \u003ch3 data-start=\"684\" data-end=\"707\"\u003e\u003cstrong data-start=\"688\" data-end=\"705\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"708\" data-end=\"1283\"\u003e✅ \u003cstrong data-start=\"710\" data-end=\"738\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Capture crisp, detailed photos with vibrant colors\u003cbr data-start=\"791\" data-end=\"794\"\u003e✅ \u003cstrong data-start=\"796\" data-end=\"822\"\u003e4K UHD Video Recording\u003c\/strong\u003e – Create cinematic videos with full pixel readout and no pixel binning\u003cbr data-start=\"893\" data-end=\"896\"\u003e✅ \u003cstrong data-start=\"898\" data-end=\"943\"\u003eReal-Time Eye \u0026amp; Object Tracking Autofocus\u003c\/strong\u003e – Keep subjects sharp and in focus with Sony’s advanced autofocus system\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e✅ \u003cstrong data-start=\"1021\" data-end=\"1050\"\u003e11fps Continuous Shooting\u003c\/strong\u003e – Capture fast-moving action with ease\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e✅ \u003cstrong data-start=\"1094\" data-end=\"1114\"\u003e180° Flip Screen\u003c\/strong\u003e – Perfect for vlogging, selfies, and creative angles\u003cbr data-start=\"1167\" data-end=\"1170\"\u003e✅ \u003cstrong data-start=\"1172\" data-end=\"1206\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly transfer your photos and videos to your smartphone or computer\u003c\/p\u003e \u003ch3 data-start=\"1285\" data-end=\"1307\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1305\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1308\" data-end=\"1632\"\u003e \u003cstrong data-start=\"1311\" data-end=\"1338\"\u003ePhotography Enthusiasts\u003c\/strong\u003e – Capture portraits, landscapes, and street photography with precision\u003cbr data-start=\"1409\" data-end=\"1412\"\u003e \u003cstrong data-start=\"1415\" data-end=\"1446\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Achieve professional-quality vlogs, tutorials, and social media content\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e️ \u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eTravel \u0026amp; Adventure\u003c\/strong\u003e – Compact and lightweight design, making it easy to carry on all your adventures\u003c\/p\u003e \u003ch3 data-start=\"1634\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1660\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1663\" data-end=\"1792\"\u003e \u003cli data-start=\"1663\" data-end=\"1701\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1699\"\u003eSony A6100 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1702\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1704\" data-end=\"1736\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1739\" data-end=\"1769\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1767\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1770\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1772\" data-end=\"1790\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1794\" data-end=\"1923\"\u003e \u003cstrong data-start=\"1797\" data-end=\"1871\"\u003eUpgrade your photography \u0026amp; videography experience with the Sony A6100!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308577177974,"sku":"110660","price":589.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/866e5858-db4f-4e4b-883f-401d9e27039b.jpg?v=1748732311"},{"product_id":"sony-a6100-with-pz-16-50mm-f3-5-5-6-oss-ii-lens","title":"Sony A6100 with PZ 16-50mm F3.5-5.6 OSS II Lens","description":"\u003cp data-start=\"0\" data-end=\"116\"\u003e\u003cstrong data-start=\"0\" data-end=\"114\"\u003eSony A6100 with PZ 16-50mm F3.5-5.6 OSS II Lens – Black | Compact Mirrorless Camera for Photography \u0026amp; Vlogging\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"118\" data-end=\"189\"\u003e \u003cstrong data-start=\"121\" data-end=\"187\"\u003eCapture Every Detail with the Sony A6100 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"191\" data-end=\"672\"\u003eThe \u003cstrong data-start=\"195\" data-end=\"209\"\u003eSony A6100\u003c\/strong\u003e with \u003cstrong data-start=\"215\" data-end=\"250\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e is the perfect mirrorless camera kit for photographers, vloggers, and content creators looking for high-quality images and 4K video in a compact, lightweight design. Equipped with a \u003cstrong data-start=\"433\" data-end=\"461\"\u003e24.2MP Exmor CMOS sensor\u003c\/strong\u003e, \u003cstrong data-start=\"463\" data-end=\"490\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e, and a \u003cstrong data-start=\"498\" data-end=\"523\"\u003e180° flip touchscreen\u003c\/strong\u003e, this camera delivers stunning clarity and professional results—whether you're shooting everyday moments, travel adventures, or high-speed action.\u003c\/p\u003e \u003ch3 data-start=\"674\" data-end=\"697\"\u003e\u003cstrong data-start=\"678\" data-end=\"695\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"698\" data-end=\"1397\"\u003e✅ \u003cstrong data-start=\"700\" data-end=\"728\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Stunning image quality with rich colors and sharp details\u003cbr data-start=\"788\" data-end=\"791\"\u003e✅ \u003cstrong data-start=\"793\" data-end=\"828\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e – Versatile zoom lens for landscapes, portraits, and everyday shooting\u003cbr data-start=\"899\" data-end=\"902\"\u003e✅ \u003cstrong data-start=\"904\" data-end=\"967\"\u003eFast Autofocus (0.02s) with Real-Time Eye \u0026amp; Object Tracking\u003c\/strong\u003e – Never miss a moment, even with moving subjects\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e✅ \u003cstrong data-start=\"1021\" data-end=\"1059\"\u003e4K UHD Video with No Pixel Binning\u003c\/strong\u003e – Record high-quality, cinematic videos with full detail\u003cbr data-start=\"1116\" data-end=\"1119\"\u003e✅ \u003cstrong data-start=\"1121\" data-end=\"1146\"\u003e180° Flip Touchscreen\u003c\/strong\u003e – Ideal for vlogging, selfies, and creative shooting angles\u003cbr data-start=\"1206\" data-end=\"1209\"\u003e✅ \u003cstrong data-start=\"1211\" data-end=\"1240\" data-is-only-node=\"\"\u003e11fps Continuous Shooting\u003c\/strong\u003e – Capture fast-moving action with precision\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e✅ \u003cstrong data-start=\"1289\" data-end=\"1323\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly transfer photos and videos to your devices for easy sharing\u003c\/p\u003e \u003ch3 data-start=\"1399\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1419\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1422\" data-end=\"1760\"\u003e \u003cstrong data-start=\"1425\" data-end=\"1454\"\u003ePhotographers \u0026amp; Beginners\u003c\/strong\u003e – A great choice for anyone looking for a high-quality, easy-to-use mirrorless camera\u003cbr data-start=\"1540\" data-end=\"1543\"\u003e \u003cstrong data-start=\"1546\" data-end=\"1577\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Flip screen and fast autofocus make it perfect for YouTube, TikTok, and Instagram videos\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e️ \u003cstrong data-start=\"1675\" data-end=\"1709\"\u003eTravel \u0026amp; Lifestyle Photography\u003c\/strong\u003e – Compact and lightweight for on-the-go shooting\u003c\/p\u003e \u003ch3 data-start=\"1762\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1766\" data-end=\"1788\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1791\" data-end=\"1960\"\u003e \u003cli data-start=\"1791\" data-end=\"1829\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1827\"\u003eSony A6100 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1830\" data-end=\"1869\"\u003e\u003cstrong data-start=\"1832\" data-end=\"1867\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1870\" data-end=\"1906\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1904\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1907\" data-end=\"1937\"\u003e\u003cstrong data-start=\"1909\" data-end=\"1935\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1938\" data-end=\"1960\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1958\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1962\" data-end=\"2106\"\u003e \u003cstrong data-start=\"1965\" data-end=\"2054\"\u003eUpgrade your photography \u0026amp; vlogging experience with the Sony A6100 mirrorless camera!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308577210742,"sku":"110661","price":639.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/5c6aaebe-3362-48c9-b9e4-cc81383314f0.jpg?v=1748732314"},{"product_id":"sony-a6100-with-pz-16-50mm-lens-55-210mm-lens","title":"Sony A6100 with PZ 16-50mm Lens \u0026 55-210mm Lens","description":"\u003cp data-start=\"0\" data-end=\"95\"\u003e\u003cstrong data-start=\"0\" data-end=\"93\"\u003eSony A6100 with PZ 16-50mm Lens \u0026amp; 55-210mm Lens – Black | Versatile Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"97\" data-end=\"172\"\u003e \u003cstrong data-start=\"100\" data-end=\"170\"\u003eCapture Stunning Moments with the Sony A6100 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"174\" data-end=\"615\"\u003eThe \u003cstrong data-start=\"178\" data-end=\"192\"\u003eSony A6100\u003c\/strong\u003e mirrorless camera is your perfect companion for both beginner and seasoned photographers. This kit comes with two powerful lenses: the \u003cstrong data-start=\"328\" data-end=\"355\"\u003ePZ 16-50mm F3.5-5.6 OSS\u003c\/strong\u003e and \u003cstrong data-start=\"360\" data-end=\"385\"\u003e55-210mm F4.5-6.3 OSS\u003c\/strong\u003e, giving you the flexibility to shoot wide landscapes and zoom in on distant subjects with ease. 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