{"title":"Sony Instant Saving - Spring 2026","description":"\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eSpring is the perfect time to refresh your kit, and with \u003cspan class=\"s2\"\u003e\u003cb\u003eSony Instant Saving – Spring 2026\u003c\/b\u003e\u003c\/span\u003e, there’s never been a better moment to upgrade. Enjoy \u003cspan class=\"s2\"\u003e\u003cb\u003einstant savings of up to £200\u003c\/b\u003e\u003c\/span\u003e on a wide range of Sony cameras—no forms, no waiting, just straightforward savings at the point of purchase.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eRunning from \u003cspan class=\"s2\"\u003e\u003cb\u003e1st April to 31st May 2026\u003c\/b\u003e\u003c\/span\u003e, this promotion covers a fantastic selection of Sony mirrorless cameras and vlogging models, making it ideal for photographers, content creators, and videographers alike.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e💸 Instant Savings – No Claim Required\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eUnlike cashback offers, this promotion gives you \u003cspan class=\"s2\"\u003e\u003cb\u003emoney off instantly\u003c\/b\u003e\u003c\/span\u003e—the price you see is the price you pay. It’s a simple, hassle-free way to save on some of Sony’s most popular models.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e📸 Featured Camera Ranges\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eCompact \u0026amp; Entry-Level Power\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003ePerfect for those starting out or looking for a lightweight everyday camera, including models from the popular A6000 series.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eAdvanced APS-C Performance\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eStep up your creativity with powerful options like the A6700 series, offering fast autofocus and exceptional image quality.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eFull-Frame Excellence\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eTake your photography to the next level with full-frame favourites such as the A7 III, A7 IV, and A7C series—ideal for stunning detail, low-light performance, and professional results.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eVlogging \u0026amp; Content Creation\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eCapture high-quality video with ease using Sony’s dedicated ZV series, designed for creators who want performance and simplicity in one.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e🌸 Perfect for Spring Shooting\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFrom bright landscapes and wildlife to travel and family moments, Sony’s cutting-edge technology ensures you capture every detail with clarity and precision this season.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e🛒 Available Now\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eAll promotional models are \u003cspan class=\"s2\"\u003e\u003cb\u003eavailable from stock\u003c\/b\u003e\u003c\/span\u003e, so you can start shooting straight away and take full advantage of the savings.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e📅 Promotion Details\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eOffer:\u003c\/b\u003e\u003c\/span\u003e Instant savings up to £200\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDates:\u003c\/b\u003e\u003c\/span\u003e 1st April – 31st May 2026\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAvailability:\u003c\/b\u003e\u003c\/span\u003e While stocks last\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003eUpgrade your gear this spring with Sony’s latest cameras and enjoy unbeatable value with instant savings—no waiting, just shooting.\u003c\/p\u003e","products":[{"product_id":"sony-alpha-a7-mark-iii-digital-camera-body","title":"Sony A7 III Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFor photographers and videographers alike\u003c\/li\u003e\n\u003cli\u003e24.2MP full-frame Exmor R Sensor\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K movie recording\u003c\/li\u003e\n\u003cli\u003eISO 50-204800\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 III Digital Camera\u003c\/h1\u003e\n\u003cp class=\"p1\"\u003eThe Sony a7 MK III body is a full frame mirrorless camera for professional, enthusiast photographers and videographers alike. It features a newly developed 24.2 megapixel full-frame CMOS back-illuminated sensor for incredible sensitivity and dynamic range. The a7 MKIII also includes improved AF speed, precision and tracking performance. 693 phase-detection AF points and up to 10 frames per second shooting. The ISO can be extended to an amazing 50 to 204800 (stills) and the new battery allows shooting of up to approximately 710 photos. 4K video is also included along with improved Fast Hybrid AF for movie recording. We love this camera for its best in class video performance and excellent all-round application for stills.\u003cbr\u003e\u003cbr\u003eBack-illuminated 24.2MP full-frame sensor\u003cbr\u003eThe 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.\u003cbr\u003e\u003cbr\u003eEnhanced image processing system\u003cbr\u003eA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting\/continuous shooting.\u003cbr\u003e\u003cbr\u003eWider, faster AF performance\u003cbr\u003eAn evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.\u003cbr\u003e\u003cbr\u003eNew AF-ON button and multi-selector\u003cbr\u003eThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.\u003cbr\u003e\u003cbr\u003eEye AF now supporting AF-C\u003cbr\u003eEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.\u003cbr\u003e\u003cbr\u003eComprehensive AF\u003cbr\u003eAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.\u003cbr\u003e\u003cbr\u003eUp to 10 fps with AF\/AE tracking\u003cbr\u003eWith new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF\/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.\u003cbr\u003e\u003cbr\u003eAnti-flicker shooting\u003cbr\u003eFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.\u003cbr\u003e\u003cbr\u003e4K movies\u003cbr\u003eHigh-resolution full-frame 4K movies24 with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.\u003cbr\u003e\u003cbr\u003eVersatile movie recording functions\u003cbr\u003eThe α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code \/ user bits (TC\/UB), rec. control, marker display\/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.\u003cbr\u003e\u003cbr\u003eFast Hybrid AF for movie recording\u003cbr\u003eAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.\u003cbr\u003e\u003cbr\u003eIn-body 5-axis image stabilisation with 5.0-stop shutter speed\u003cbr\u003eThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch\/yaw shake when shooting at longer focal lengths; X\/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.\u003cbr\u003e\u003cbr\u003eLonger battery life\u003cbr\u003eFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi\/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi\/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003cbr\u003e\u003cbr\u003eLocation Information Link via Bluetooth\u003cbr\u003ehe camera can be paired with PlayMemories Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date\/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.\u003cbr\u003e\u003cbr\u003eOne-touch remote \u0026amp; One-touch sharing\u003cbr\u003ene-touch remote can turn a smartphone or tablet into a viewfinder\/remote control. One-touch sharing transfers photos\/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.\u003cbr\u003e\u003cbr\u003eTouch screen LCD\u003cbr\u003e3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.\u003cbr\u003e\u003cbr\u003eHigh-resolution, high-contrast XGA OLED Tru-Finder\u003cbr\u003eProviding high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.\u003cbr\u003e\u003cbr\u003eHighly durable and operable in tough conditions\u003cbr\u003eThe α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eScreen Resolution\u003c\/th\u003e\n\u003ctd\u003e921600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery\u003c\/th\u003e\n\u003ctd\u003eNP-FZ100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, White Balance Bracketing, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e10 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Processor\u003c\/th\u003e\n\u003ctd\u003eBIONZ X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Stabilisation\u003c\/th\u003e\n\u003ctd\u003e5-axis 5-stop in-body image stabilisation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBluetooth\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Coverage\u003c\/th\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWi-Fi connectivity\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Type\u003c\/th\u003e\n\u003ctd\u003e1.3 cm (0.5 type) colour electronic viewfinder, XGA OLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Grip\u003c\/th\u003e\n\u003ctd\u003eVG-C3EM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.2 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-204800 (extended)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.6 x 73.7mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003ea7 III\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Memory Stick Duo, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.6×23.8 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e4K Video Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFlash\u003c\/th\u003e\n\u003ctd\u003eBuilt in, Auto, Red eye reduction, Fill in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e650g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836261982237,"sku":"ILCE7M3B.CEC","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/a7iii_4_1.jpg?v=1757864192"},{"product_id":"sony-alpha-a7-mark-iii-digital-camera-with-28-70mm-lens-pre-order","title":"Sony A7 III Digital Camera with 28-70mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836322603037,"sku":"ILCE7M3KB.CEC","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a7-iii-28-70mm-front__21752.1519762326.jpg?v=1757864196"},{"product_id":"sony-a6400-digital-camera-with-16-50mm-power-zoom-lens","title":"Sony A6400 Digital Camera with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"color: #f70a0a;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThe Sony a6400 bridges the gap between the company's hugely popular full-frame CSC, and APS-C line-ups. Boasting AF acquisition of 0.02 seconds (the world's fastest), newly developed 'Real-Time Eye AF', and 'Real-Time Tracking'. The a6400 can also shoot up to 11fps with AF\/AE tracking, while a BIONZ X image processor, a tiltable LCD touch screen, and 4K video recording are also included. Comes with the Sony Power Zoom 16-50mm lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightning-quick AF acquisition of just 0.02 seconds plus 425 phase-detection and contrast-detection AF points for approximately 84% image coverage\u003c\/li\u003e\n\u003cli\u003eAdvanced Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eNew Real-time Tracking for object tracking\u003c\/li\u003e\n\u003cli\u003e24.2MP APS-C Exmorâ„¢ CMOS image sensor and latest-generation BIONZ Xâ„¢ image processor\u003c\/li\u003e\n\u003cli\u003eIdeal for bloggers thanks for a 180-degree tiltable touch LCD, allowing for self-recording\u003c\/li\u003e\n\u003cli\u003eShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K video recording with full pixel readout and no pixel binning\u003c\/li\u003e\n\u003cli\u003eTimelapse video using interval recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuper-fast performance\u003c\/strong\u003e\u003cbr\u003eA new BIONZ X image processor powers the a6400's impressive autofocus system. 425 phase-detection AF points and 425 contrast-detection AF points cover approximately 84% of the image area, working at a speed of 0.02 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-powered Real-Time Eye AF\u003c\/strong\u003e\u003cbr\u003eIntroducing advanced ˜Real-time Eye AF™. By employing artificial intelligence-based object recognition, the camera can detect and process eye data in real time. This gives the a6400 a point of reference for measuring autofocus. This system works in all autofocus modes, and is triggered automatically by half-pressing the shutter button. When in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time tracking\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking™ also makes its debut in the a6400. This mode utilises Sony's latest algorithm including Artificial Intelligence based object recognition and processes colour, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew levels of image quality\u003c\/strong\u003e\u003cbr\u003eA 24.2MP sensor, working alongside the BIONZ X image processor can now reach new levels of performance, with a standard ISO range of up to ISO 32000 for both still and movie. This is also expandable up to ISO 102400 for still images, while noise reduction garners excellent results at medium and high sensitivities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003eInternal 4K recording with full pixel readout and no pixel binning is also available. By collecting approximately 2.4x the amount of data required for UHD video, the a6400 oversamples to produce exceptional high-quality footage. This is also the first cropped sensor Sony mirrorless camera to feature a Hybrid Log-Gamma profile for Instant HDR workflows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cadvanced time-lapse=\"\" functionality=\"\"\u003e\u003c\/advanced\u003e\u003c\/strong\u003e\u003cbr\u003eUsers can create stunning timelapse videos using the internal Intervalometer, which can be set to capture each frame from anywhere between 1-60 seconds. The total number of shots can also be set between 1-9999. There's also an option to control the AE tracking in this mode, with Low, Mid, and High sensitivities to be selected from, ensuring your entire video remains correctly exposed.\u003c\/p\u003e\n\u003ch4\u003eKey Features: Sony 16-50mm Power Zoom Lens\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight design\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eDespite a 3x magnification ratio covering 16 mm to 50 mm (24-75mm 35mm eq.), the SELP-1650 is thin and lightweight thanks to a retracting mechanism that reduces the lens to just 3\/16 (29.9 mm). It truly enhances the portability of E-mount cameras, giving users the means to capture spontaneous moments when on trips with a light and compact camera\/lens combination.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-in Optical SteadyShotâ„¢ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED glass and Aspherical lens elements\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is equipped with one ED and four Aspherical elements, resulting in a high-performance lens that is surprisingly compact. The elements correct for curvature of field on the wide-angle side and spherical and chromatic aberration on the telephoto side for beautiful, accurate, high-contrast reproduction across the entire image.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWER ZOOM for smooth zooming\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is the first lens with an electrically driven zoom mechanism. As soon as the camera is powered on, the lens extends and is instantly ready for shooting. A dual-function control ring is used for both zooming and manual focus.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16102436307034,"sku":"ILCE6400LB.CEC","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a6400-16-50mm-01.jpg?v=1748732298"},{"product_id":"sony-a7-iii-digital-camera-with-24-105mm-lens-pre-order","title":"Sony A7 III Digital Camera with 24-105mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan style=\"font-size: 12.5px;\"\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16211993067610,"sku":"ILCE7M3GBDI.EU","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1693138.jpg?v=1757864300"},{"product_id":"sony-a7c-digital-camera-body-black","title":"Sony A7C Digital Camera Body - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35970254143643,"sku":"ILCE7CB.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_black-Large.jpg?v=1748209761"},{"product_id":"sony-a7c-digital-camera-body-silver","title":"Sony A7C Digital Camera Body - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971757539483,"sku":"ILCE7CS.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_silver-Large.jpg?v=1748209765"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-black","title":"Sony A7C Digital Camera with 28-60mm lens - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971817930907,"sku":"ILCE7CLB.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_top_black_01-Large.jpg?v=1748209769"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-silver","title":"Sony A7C Digital Camera with 28-60mm lens - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971843653787,"sku":"ILCE7CLS.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_silver-Large.jpg?v=1748209775"},{"product_id":"sony-zv-e10-digital-camera-with-16-50mm-lens","title":"Sony ZV-E10 Digital Camera with 16-50mm Lens","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInterchangeable-lens camera for vlogging\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLarge APS-C type 24.2-megapixel Exmor™ CMOS sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDirectional 3-Capsule Mic supplied with wind screen\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFeatures designed for vloggers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible connectivity for easy sharing\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Create a stunning vlog by taking advantage of interchangeable lenses, the large APS-C sensor, the built-in Directional 3-Capsule Mic and special features designed for vlogging – for a professional-looking vlog without the hassle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide and dynamic footage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eWith a wide-angle lens it's easy to capture dynamic footage, spotlighting both you and your location when you're taking selfies. Capture more of the city or the natural backdrop, and bring your viewers along with you in a shared experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAttention-grabbing background\u003c\/strong\u003e\u003cbr\u003eA fixed focal length lens makes it easy to shoot a vlog that grabs the viewer's attention. This type of lens creates a smooth, natural background blur that lets the subject stand out. It's also useful when you want a brighter image in a dimly lit setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSuper close-ups highlight the details\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eUnlike other types of lenses, a macro lens can get you closer to your subject, allowing you to capture the small details at a bigger size than with normal lenses. Whether it's an accessory you're wearing or a meal you're preparing, a macro lens can pull in very close to your subject and show off every glorious detail.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFar-away action\u003c\/strong\u003e\u003cbr\u003eWith a telephoto lens, you can shoot far-off objects, scenery or action with clear detail, whether you're vlogging while travelling or just shooting everyday life. Zooming in and out can also add an extra dynamic element to your story.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eExpand your vlogging with over 60 lenses\u003c\/strong\u003e\u003cbr\u003eSony's lens line-up can add an extra dimension to the vlogs you make with the ZV-E10. Sony offers more than sixty lenses that are ideally designed for Sony cameras, including lenses that are tailored to moviemaking. Select from a unique line-up of lenses, and explore your powers of self-expression.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eOne-touch control of background blurring\u003c\/strong\u003e\u003cbr\u003eThere's no need for complicated manual adjustments - just press a single button to turn background blurring (bokeh) on and off. Select “Defocus” for a professional-looking blurred background to draw attention to the main subject, or “Clear” to show the entire scene in sharp focus.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eAdd drama with slow and quick motion\u003c\/strong\u003e\u003cbr\u003eWith the ZV-E10's Still\/Movie\/S\u0026amp;Q button, you can easily access S\u0026amp;Q mode to shoot slow-motion video at a speed 4x slower than real time2 . Or, by changing the setting, you can shoot quick motion1 3 up to 60x faster. These can be shot without post-editing on a PC, with clear Full-HD quality.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eIdeal for product-review videos\u003c\/strong\u003e\u003cbr\u003eEliminate the frustration of recording product review videos. When the Product Showcase Setting is activated, the camera will quickly and automatically shift focus from your face to a product held in front of the camera, without the need to place your hand behind the product to shift the focus to it.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eThe larger sensor makes a difference in quality\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10's impressive images are the result of the camera's large APS-C sized image sensor – the same kind found in cameras all the way up to professional cinema models. The sensor is more than ten times larger than ones you would find in a typical smartphone, so it collects far more light and more image data, in order to create beautiful images and evocative bokeh effects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eBuilt for Clear Voice Recording\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 makes it easy to clearly record your voice without any worries. The internal Directional 3-Capsule Mic is optimised to capture sound from in front of the camera, recording your voice clearly even when you're in a crowd.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFor Full specifications see the Sony website with the link below\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003ehttps:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/zv-e10\/specifications\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":40662574334107,"sku":"ZVE10LBDI.EU","price":679.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/7016515L_2.jpg?v=1748732301"},{"product_id":"sony-a7-iv-digital-camera-body","title":"Sony A7 IV Digital Camera Body","description":"\u003ch3\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFor a new generation of image makers.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNewly developed 33MP1 full-frame back-illuminated CMOS image sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eFlagship-level image processing with BIONZ XR™\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigher resolution, better colour reproduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe new 33MP1 image sensor and processing engine raise the bar for image quality\u003cbr\u003e\u003cbr\u003eIn addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eA selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-bit HEIF3 still-image format for smooth gradations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAlong with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e5-axis optical image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eUp to 5.5-step shutter-speed compensation from the in-body stabilisation unit\u003cbr\u003e\u003cbr\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFast Hybrid AF, evolved\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-frame-per-second continuous shooting with fast buffer release\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow you to shoot more than 800 frames 8 at up to 10 fps with AF\/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eSony's smart AI-based Real-time Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImproved Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003cbr\u003e\u003cbr\u003eThe high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003ePet photos made easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eFast, accurate focus for difficult animal shots\u003cbr\u003e\u003cbr\u003eBy setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBird-eye detection supported for both still shots and movies\u003cbr\u003e\u003cbr\u003eFor the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to \"bird\". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e4K 60p movies with smooth, natural-looking capture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eIt is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eWhen recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eChoose your look, for more expressive movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003cbr\u003e\u003cbr\u003eThe S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigh-performance ‘Active Mode’ image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eReliable support for handheld movie shooting\u003cbr\u003e\u003cbr\u003eActive Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eInstantly turn your α7 IV into a web camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAll it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV supports UVC (USB Video Class) \/ UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eShare your still images and movies immediately\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection, and enjoy greater control over automatic image transfer\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImprovements in selection and editing workflow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV incorporates a number of individual improvements to image selection and editing, adding up to a smoother overall workflow that allows large amounts of data to be efficiently managed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eEasy, reliable operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":41400504516763,"sku":"ILCE7M4B.CEC","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1-A7IV_lcd_side_front-Large.jpg?v=1769884896"},{"product_id":"sony-a7-iv-digital-camera-with-28-70mm-lens","title":"Sony A7 IV Digital Camera with 28-70mm Lens","description":"\u003ch3\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFor a new generation of image makers.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNewly developed 33MP1 full-frame back-illuminated CMOS image sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eFlagship-level image processing with BIONZ XR™\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigher resolution, better colour reproduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe new 33MP1 image sensor and processing engine raise the bar for image quality\u003cbr\u003e\u003cbr\u003eIn addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eA selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-bit HEIF3 still-image format for smooth gradations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAlong with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e5-axis optical image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eUp to 5.5-step shutter-speed compensation from the in-body stabilisation unit\u003cbr\u003e\u003cbr\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFast Hybrid AF, evolved\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-frame-per-second continuous shooting with fast buffer release\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow you to shoot more than 800 frames 8 at up to 10 fps with AF\/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eSony's smart AI-based Real-time Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImproved Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003cbr\u003e\u003cbr\u003eThe high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003ePet photos made easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eFast, accurate focus for difficult animal shots\u003cbr\u003e\u003cbr\u003eBy setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBird-eye detection supported for both still shots and movies\u003cbr\u003e\u003cbr\u003eFor the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to \"bird\". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e4K 60p movies with smooth, natural-looking capture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eIt is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eWhen recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eChoose your look, for more expressive movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003cbr\u003e\u003cbr\u003eThe S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigh-performance ‘Active Mode’ image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eReliable support for handheld movie shooting\u003cbr\u003e\u003cbr\u003eActive Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eInstantly turn your α7 IV into a web camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAll it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV supports UVC (USB Video Class) \/ UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eShare your still images and movies immediately\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection, and enjoy greater control over automatic image transfer\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImprovements in selection and editing workflow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV incorporates a number of individual improvements to image selection and editing, adding up to a smoother overall workflow that allows large amounts of data to be efficiently managed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eEasy, reliable operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":41400559468699,"sku":"ILCE7M4KB.CEC","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1-A7IV_SEL2870_front.jpg?v=1769884903"},{"product_id":"sony-a7-iv-digital-camera-with-fe-24-105mm-f4-g-lens","title":"Sony A7 IV Digital Camera with FE 24-105mm f4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncludes FE 24-105mm f4 G Lens\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e33MP EXMOR R CMOS Sensor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReal-time autofocus\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShoot stills up to 10fps\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e759 points AF\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e4K video up to 60p\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e120p 5x Slow-mo video\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVari-angle touchscreen\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 5.5-stops of Image Stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Sony a7 IV features a 33MP EMOR R CMOS back-illuminated sensor. T\u003c\/span\u003e\u003cspan\u003ehe sensor allows the camera to produce breathtakingly high-quality images even in low-light situations. The Alpha 7 IV inherits the latest colour science and creative modes from Sony’s professional line of cameras. Allowing users to shoot true-to-life vivid images in a unique style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":43655635271905,"sku":"ILCE7M4GBDI.EU","price":2649.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sonya7iv24105kit01.jpg?v=1769884727"},{"product_id":"sony-a7c-ii-digital-camera-body-black","title":"Sony A7C II Digital Camera Body - Black","description":"\u003cp\u003e\u003cstrong\u003eCompact Size, Versatile Full-frame Power\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e33.0-megapixel full-frame back-illuminated Exmor R™ CMOS image sensor and BIONZ XR processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-edge technologies for creative movie production, including 4K 60p8 and S-Log3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative AI processing unit for more accurate subject recognition\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis in-body image stabilisation achieves 7.0-step performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight body with vari-angle monitor for shooting flexibility and manoeuvrability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimises processing latency while boosting movie and still image processing power, achieving natural gradations, realistic colour, low noise, superior image quality and fast menu response.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistently accurate exposure and colour\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. 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Compatible lenses with built-in image stabilisation6 combine with improved synchronisation between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. 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The camera also comes with bird recognition, enabling it to pinpoint the eyes of various bird types and recognise birds' heads and bodies.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth and simple operation\u003c\/strong\u003e\u003cbr\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial that allows fast, independent selection. 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Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517729267937,"sku":"110277","price":1349.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/c2cffcd0-9769-46a7-ba49-7e6d0b8c9d63.jpg?v=1769884863"},{"product_id":"sony-a6700-digital-camera-body-with-16-50mm-power-zoom-lens","title":"Sony A6700 Digital Camera Body with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730250977,"sku":"110278","price":1449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/a20a5fc2-160c-40a5-b063-771c15797f1c.jpg?v=1769884871"},{"product_id":"sony-a6700-digital-camera-body-with-18-135mm-f3-5-5-6-oss-lens","title":"Sony A6700 Digital Camera Body with 18-135mm f3.5-5.6 OSS Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730578657,"sku":"110279","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/d84082c9-3d70-4886-ad52-f20e006b0892.jpg?v=1769884879"},{"product_id":"sony-zv-e1-digital-camera-body","title":"Sony ZV-E1 Digital Camera Body","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e12.1 MP1 full-frame back-illuminated CMOS Exmor R image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAn AI processing unit for more comprehensive, more accurate subject recworld'sn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight full-frame camera with interchangeable lenses2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eExpressive imagery that emphasises the subject\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSony's cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R™ full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. With up to 8x more processing power, the latest BIONZ XR™ performs high-speed real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eChoose from a variety of lenses to express yourself\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBecause Sony features Sony's E-mount, the ZV-E1 can be used with all E-mount lenses, including the excellent G Master series with stunning resolution and world-class bokeh. Choosing focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlights roll-off in portraits. At the same time, the Soft Skin Effect smoothes out minor wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasise your main subject, a press of the Bokeh Switch creates an impressive full-frame bokeh in the background.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreate memorable imagery with a Cinematic Vlog Setting.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes resembling feature movies. By choosing a Look, Mood and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Sett\" ng i \"includes \"Look\" options such as S-Cinetone that can enhance \"skin\" tones, \"Mood\" options that can emphasise specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced using a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDynamic, active Mode stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eA high-precision stabilisation unit, gyro sensors built into the camera, and optimised image stabilisation algorithms allow advanced electronic stabilisation to work with the camera's 5-axis optical in-body image stabilisation system in a new Dynamic, active Mode. The Dynamic Active Mode is approximately 30 times more effective than the Active Mode provided in previous models. This makes shooting smooth, stable vlog footage easier while moving around for bold, dynamic expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFraming Stabilizer maintains a constant subject position\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Framing Stabilizer feature automatically ensures the subject's position in the frame is constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology two cameras the camera's Dynamic, Active Mode image stabilisation to keep the subject in the frame reliably during handheld shooting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI-based Auto Framing for movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognising a subject and initialising tracking, any other subject can be selected for tracking by touchicamera's camera's moCreators'the Creators' App on a smartphone.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI plus leading technology achieves precision focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognise a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognise insects, cars, trains, and aeroplanes as subjects. With Real-time Tracking, the recognised subject can be tracked in real-time at high speed.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eTenacious Real-time ZV-E1'sg\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1's AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject recognition performance has improved dramatically, offering higher tracking reliability from when the function is initiated and making it more useful in a broader range of shooting situations. Even people wearing helmets or masks or animals facing away from the camera can be accurately detected and tracked in real time.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSuppress image shifts while focusing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 includes a Breathing Compensation function that minimises focus breathing—changes in the angle of view caused by changes in the lens's focus—that can occur when focusing while recorSony's sovies. Sony's original Clear Image Zoom technology automatically maintains a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eProduct Showcase Setting for product review videos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eMultiple Face Recognition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith this feature, the camera will automatically adjust bokeh and focus on multiple recognised faces in the groups, so you don't have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreative zoom control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe zoom lever on top of the grip controls compatible powered zoom lenses and allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the complete precision and camera's camera's phase-detection AF system is realised even during digital zoom operations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSlow and Quick Motion\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p) or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh perspectives on dynamic sports and other action.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to capture the voice of your main subject clearly, and depending on your shoot, your microphone's directivity to Front, Rear, All Directions or Auto.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, which offers even better colour reproduction than S-Gamut. Cine is a colour space designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePicture Profile with imported LUT files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera so that post-processing colour correction can be minimised or eliminated.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO for greater exposure setting freedom\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the scene's brightness while the aperture and shutter speed are set manually. For optimum exposure, ISO can be set to AUTO or manually between 640 and 102400 (160 and 409600 in expanded ISO mode).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSmallest and lightest in the world in its class\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight vlog camera has a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting, gimbal, and drone mounting, as well as extraordinary mobility that gives vloggers new capabilities for creative expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSimple operation for stress-free shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe side-opening vari-angle LCD screen and the positioning of significant controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from about any angle. At the same time, the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other con camera's top panel are laid out for easy access and operation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntuitive touch operations\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSwiping the left or right edge of the monitor display reveals touch function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eQuick access to frequently used menu items\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed, and other essential shooting parameters via a list-style main menu. This menu can be displayed on a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimised for movies and stills are available.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDust- and moisture-resistant design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eZ-series battery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThSony's1 uses Sony's high-capacity Z battery. The image processing engine, image sensor, and related circuitry have been designed to optimise power economy under all shooting conditions for even better power performance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConvenient features for confident shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eShoot confidently while the ZV-E1 supports you with a range of helpful features. These include a recording lamp on the front of the camera so you can see when the recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only the required footage.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOptional accessories to make the most of vlogging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eYou cavlog'st your vlog's sound with an optional external microphone attached to the ZV-E1's microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEasy, stable smartphone connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConnection stability when transferring images from the creators of the Creators' App on a smartphone has been dramatically improved as transfers continue in the background, even if the smartphone display sleeps or a different app is launched. Overall, workflow from shooting to sharing has been notably improved.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-quality live streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 allows live streaming at 4K 30p, with UVC\/UAC support. When connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Features like narrow depth of field, optical zoom, the Intelligent 3 Capsule Microphone, Face Priority AE, and Eye AF add a new dimension to online meetings, live events, or even simple conversations with family and friends.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEnvironment-friendly packaging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe outer packaging of ZSony's\" loys Sony's \"Original B\" end Material\" consists of bamboo, sugar cane, and recycled paper. It contains no plastics. This unique material produces high-quality, durable, recyclable packaging with a low environmental impact.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eRecycled materials\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOur repeatedly recyclable, durable, high-quality SORPLAS™ material uses no non-recyclable resources. SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing environmental stress without compromising performance or functionality.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUpgrade from 4K 60p to 4K 120p\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730808033,"sku":"110282","price":1979.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/0e7163f0-7f7d-4eb2-a7df-c1caffb09212.jpg?v=1769884717"},{"product_id":"sony-zv-e1-digital-camera-with-28-60mm-lens","title":"Sony ZV-E1 Digital Camera with 28-60mm Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e12.1 MP1 full-frame back-illuminated CMOS Exmor R image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAn AI processing unit for more comprehensive, more accurate subject recworld'sn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight full-frame camera with interchangeable lenses2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eExpressive imagery that emphasises the subject\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSony's cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R™ full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. With up to 8x more processing power, the latest BIONZ XR™ performs high-speed real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eChoose from a variety of lenses to express yourself\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBecause Sony features Sony's E-mount, the ZV-E1 can be used with all E-mount lenses, including the excellent G Master series with stunning resolution and world-class bokeh. Choosing focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlights roll-off in portraits. At the same time, the Soft Skin Effect smoothes out minor wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasise your main subject, a press of the Bokeh Switch creates an impressive full-frame bokeh in the background.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreate memorable imagery with a Cinematic Vlog Setting.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes resembling feature movies. By choosing a Look, Mood and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Sett\" ng i \"includes \"Look\" options such as S-Cinetone that can enhance \"skin\" tones, \"Mood\" options that can emphasise specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced using a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDynamic, active Mode stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eA high-precision stabilisation unit, gyro sensors built into the camera, and optimised image stabilisation algorithms allow advanced electronic stabilisation to work with the camera's 5-axis optical in-body image stabilisation system in a new Dynamic, active Mode. The Dynamic Active Mode is approximately 30 times more effective than the Active Mode provided in previous models. This makes shooting smooth, stable vlog footage easier while moving around for bold, dynamic expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFraming Stabilizer maintains a constant subject position\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Framing Stabilizer feature automatically ensures the subject's position in the frame is constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology two cameras the camera's Dynamic, Active Mode image stabilisation to keep the subject in the frame reliably during handheld shooting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI-based Auto Framing for movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognising a subject and initialising tracking, any other subject can be selected for tracking by touchicamera's camera's moCreators'the Creators' App on a smartphone.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI plus leading technology achieves precision focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognise a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognise insects, cars, trains, and aeroplanes as subjects. With Real-time Tracking, the recognised subject can be tracked in real-time at high speed.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eTenacious Real-time ZV-E1'sg\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1's AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject recognition performance has improved dramatically, offering higher tracking reliability from when the function is initiated and making it more useful in a broader range of shooting situations. Even people wearing helmets or masks or animals facing away from the camera can be accurately detected and tracked in real time.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSuppress image shifts while focusing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 includes a Breathing Compensation function that minimises focus breathing—changes in the angle of view caused by changes in the lens's focus—that can occur when focusing while recorSony's sovies. Sony's original Clear Image Zoom technology automatically maintains a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eProduct Showcase Setting for product review videos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eMultiple Face Recognition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith this feature, the camera will automatically adjust bokeh and focus on multiple recognised faces in the groups, so you don't have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreative zoom control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe zoom lever on top of the grip controls compatible powered zoom lenses and allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the complete precision and camera's camera's phase-detection AF system is realised even during digital zoom operations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSlow and Quick Motion\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p) or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh perspectives on dynamic sports and other action.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to capture the voice of your main subject clearly, and depending on your shoot, your microphone's directivity to Front, Rear, All Directions or Auto.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, which offers even better colour reproduction than S-Gamut. Cine is a colour space designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePicture Profile with imported LUT files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera so that post-processing colour correction can be minimised or eliminated.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO for greater exposure setting freedom\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the scene's brightness while the aperture and shutter speed are set manually. For optimum exposure, ISO can be set to AUTO or manually between 640 and 102400 (160 and 409600 in expanded ISO mode).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSmallest and lightest in the world in its class\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight vlog camera has a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting, gimbal, and drone mounting, as well as extraordinary mobility that gives vloggers new capabilities for creative expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSimple operation for stress-free shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe side-opening vari-angle LCD screen and the positioning of significant controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from about any angle. At the same time, the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other con camera's top panel are laid out for easy access and operation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntuitive touch operations\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSwiping the left or right edge of the monitor display reveals touch function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eQuick access to frequently used menu items\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed, and other essential shooting parameters via a list-style main menu. This menu can be displayed on a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimised for movies and stills are available.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDust- and moisture-resistant design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eZ-series battery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThSony's1 uses Sony's high-capacity Z battery. The image processing engine, image sensor, and related circuitry have been designed to optimise power economy under all shooting conditions for even better power performance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConvenient features for confident shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eShoot confidently while the ZV-E1 supports you with a range of helpful features. These include a recording lamp on the front of the camera so you can see when the recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only the required footage.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOptional accessories to make the most of vlogging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eYou cavlog'st your vlog's sound with an optional external microphone attached to the ZV-E1's microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEasy, stable smartphone connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConnection stability when transferring images from the creators of the Creators' App on a smartphone has been dramatically improved as transfers continue in the background, even if the smartphone display sleeps or a different app is launched. Overall, workflow from shooting to sharing has been notably improved.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-quality live streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 allows live streaming at 4K 30p, with UVC\/UAC support. When connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Features like narrow depth of field, optical zoom, the Intelligent 3 Capsule Microphone, Face Priority AE, and Eye AF add a new dimension to online meetings, live events, or even simple conversations with family and friends.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEnvironment-friendly packaging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe outer packaging of ZSony's\" loys Sony's \"Original B\" end Material\" consists of bamboo, sugar cane, and recycled paper. It contains no plastics. This unique material produces high-quality, durable, recyclable packaging with a low environmental impact.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eRecycled materials\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOur repeatedly recyclable, durable, high-quality SORPLAS™ material uses no non-recyclable resources. SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing environmental stress without compromising performance or functionality.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUpgrade from 4K 60p to 4K 120p\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517731299553,"sku":"110283","price":2399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/3bdc46da-68a8-46c4-9f63-26c9fd6240e9.jpg?v=1769884722"},{"product_id":"sony-zv-e10-ii-digital-camera-body","title":"Sony ZV-E10 II Digital Camera Body","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"\u003eWith a large 26.0-megapixel APS-C format Exmor R CMOS sensor, the latest BIONZ XR image processing engine, interchangeable lenses, and an array of dedicated vlog settings, the ZV-E10 II offers advanced expressive freedom in a compact that is ideal for content creators on the go.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExmor R™ CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II features Sony's most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor. With a 26.0-megapixel resolution, it allows high-quality image capture with greater sensitivity and less noise, even in low-light settings.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR™ image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more real-time processing power, the latest BIONZ XR image processing engine delivers extraordinary detail and sharpness for stills and movies. The standard ISO range extends from 100 to 32000, offering an ideal combination of high sensitivity with low noise. And, thanks to its high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K (QFHD: 3840 x 2160) footage at up to 60p.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreate your vision in-camera\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look function makes it easy to create expressive moods for stills and movies right in the camera. 10 Creative Looks are provided as presets that can be used as they are or customised via a range of adjustable parameters. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, the background bokeh, brightness, and colour tone can be easily adjusted via icons on the touch screen. This provides an intuitive way to adjust parameters to create expressive imagery without dealing with technical details such as F stops, exposure compensation, or colour temperature.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic expression\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without dealing with complex camera settings. By choosing an appropriate Look and Mood, anyone can create cinematic vlog footage that ideally matches the scene and their creative intent. Cinematic Vlog Setting includes \"es \"L\"oks\" such as S-Cinetone™, which can enhance skin tones, \"M\" ods\" that can emphasise specific colours, and AF transition speed, which determines how quickly autofocus will switch between subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInterchangeable lenses to capture your vision\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFrom the G Master™ series, which blends breathtaking resolution with exquisite bokeh, to the G Lens™ series, which offers first-class image quality, the ZV-E10 II is compatible with a wide range of Sony E-mount lenses. The ZV-E10 II lens kit includes the versatile E PZ 16-50mm F3.5-5.6 OSS II.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eClear, beautiful skin tones\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe colours and textures of human skin are ideally and consistently reproduced no matter the lighting and are independently optimised for still and movie shooting. Gradation rendering has also been refined for better-looking skin tones and highlights roll-off in portraits. For further enhancement, the Soft Skin Effect de-emphasises wrinkles and blemishes on the subject's face while increasing clarity around the eyes and mouth for great-looking skin. This is alongside Face Priority AE, which automatically maintains optimum exposure for faces, even in backlit or dimly lit situations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEasily capture fleeting expressions and scenes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCapture motion with new creative freedom using the S\u0026amp;Q modes. The ZV-E10 II offers up to 5x slow motion video, leveraging 120 fps capture for 24p playback and the high-quality XAVC-S Full HD format. Time-lapse sequences can also be created in-camera and are particularly effective for capturing the movements of people, cities or clouds in time-compressed form. The exposure interval can be set from one second to 60 seconds, making it easy to compress slow action into impressive time-lapse sequences. When capturing still images, continuous shooting with the camera's electronic shutter is possible at up to 11 fps with full AF\/AE tracking, making it possible to capture the most fleeting movements and expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR image processing engine and optimised algorithms produce improved AF performance. A high-density array of 759 focal plane phase­ detection AF points covers almost the entire image area to ensure smooth, precise focus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStable handheld shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode electronic image stabilisation employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K. Standard and Active stabilisation settings can be selected as needed via the menu. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering professional, distraction-free rack focusing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIntelligent 3-capsule microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAn advanced 3-capsule microphone offers excellent pickup and noise reduction performance, making recording transparent, high-quality audio more accessible than ever. Select Auto or choose from Front, Rear, or All Directions settings to match various recording situations and environments.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEnhanced audio for shooting and editing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is supplied with a simple windscreen to reduce noise when shooting in outdoor situations significantly. Theera'sra's Multi-Interface (Ml) Shoe supports digital audio interfaces for more versatile audio capture, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from microphones, such as the optional ECM series.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K 60p \/ 10-bit 4:2:2 All-Intra\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports various recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p resolutions. For professional workflows, User LUT files can be imported to record the desired look directly in the camera. This enables efficient and predictable post-production in software like Catalyst Browse, Catalyst Prepare \/ Plugin and Master Cut.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma for extra wide dynamic range\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eTouch operation for vertical, horizontal, or selfie shots\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eVertical format supported\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly conforming to your needs in any situation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eC1 (Custom 1) and Background Defocus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe C1 (Custom 1) button can be assigned to a frequently used function for fast one­ touch access during shooting, or play present is preset out of the box to Background Defocus, allowing you to quickly and instantly increase the background blur to emphasise a main subject. Press again to turn bokeh off for clear, deep-focus shots when shooting cityscapes or scenery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eProduct Showcase, custom functions buttons and easy transfers\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is designed for easy vlogging, with customisapresettons preset to functions like the Product Showcase mode. With this function activated, simply hold a product in front of the lens, and the camera will smoothly switch focus to the product and return it to your face when the product is moved away. Other frequently used functions can be assigned to the Fn (Function) menu for one-touch recall when needed. And oyou'veu’ve captured your footage, the Smartphone Transfer button in the playback mode enables fast, wireless, transfer of images to your smartphone and on to your favourite social networks with just a couple of quick taps.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFast-access switches and controls\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA convenient Stills\/Movie\/S\u0026amp;Q switch allows a fast selection of the corresponding modes. At the same time, an ergonomic control dial can be used to adjust a range of camera parameters, such as shutter speed or aperture. The dial can also be used alongside the standard navigation buttons for quick selection inside the Fn and settings menus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eLive streaming and simple sharing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports 5 GHz Wi-Fi, making it ideal for wireless live streaming. The SuperSpeed USB 5 Gbps (USB 3.2) Type-C® port also allows high-speed wired transfer to a smartphone or PC for easy post-production and sharing on social media platform\u003c\/span\u003e\u003cstrong\u003eCreators'\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eors' Cloud\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreators' Cloud platform supports creative work, from shooting to production, by combining advanced camera technology from Sony with cloud-based Al. It is also a place for discovery and collaboration with other creators worldwide. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh battery capacity for extended shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, which allows continuous movie recording for up to 195 minutes per charge. Quick charging is possible when connected to a device that supports USB PD (Power Delivery). Power can also be supplied from an external computer via a USB cable for live streaming (USB streaming).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCompact, lightweight, easy-to-hold\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 inches) high by 114.8 mm (4 5\/8 inches) wide by 54.2 mm (2 1\/4 inches) deep with a body that weighs just 292 grams (approx. 10.3 oz) — a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Hold and feel are enhanced by a specially shaped and textured grip. An optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT) includes zoom and shooting controls that are easy to use when shooting one-handed and can also be used as a tripod, leaving both hands free for product reviews or shooting from a distance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eComprehensive accessibility features\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Screen Reader function reads text menu screens aloud, even during movie playback. It can be activated from the menu, where volume and reading speed can also be set as required. The ZV-E10 II also comes equipped with many other accessibility features, including menu magnification and touch focus, tracking, and shutter release.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517732380897,"sku":"110280","price":874.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/dd966b8c-6a99-4946-b8d9-4acff8350e8f.jpg?v=1721321025"},{"product_id":"sony-zv-e10-ii-digital-camera-body-with-16-50mm-ii-power-zoom-lens","title":"Sony ZV-E10 II Digital Camera Body with 16-50mm II Power Zoom Lens","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"\u003eWith a large 26.0-megapixel APS-C format Exmor R CMOS sensor, the latest BIONZ XR image processing engine, interchangeable lenses, and an array of dedicated vlog settings, the ZV-E10 II offers advanced expressive freedom in a compact that is ideal for content creators on the go.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExmor R™ CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II features Sony's most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor. With a 26.0-megapixel resolution, it allows high-quality image capture with greater sensitivity and less noise, even in low-light settings.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR™ image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more real-time processing power, the latest BIONZ XR image processing engine delivers extraordinary detail and sharpness for stills and movies. The standard ISO range extends from 100 to 32000, offering an ideal combination of high sensitivity with low noise. And, thanks to its high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K (QFHD: 3840 x 2160) footage at up to 60p.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreate your vision in-camera\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look function makes it easy to create expressive moods for stills and movies right in the camera. 10 Creative Looks are provided as presets that can be used as they are or customised via a range of adjustable parameters. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, the background bokeh, brightness, and colour tone can be easily adjusted via icons on the touch screen. This provides an intuitive way to adjust parameters to create expressive imagery without dealing with technical details such as F stops, exposure compensation, or colour temperature.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic expression\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without dealing with complex camera settings. By choosing an appropriate Look and Mood, anyone can create cinematic vlog footage that ideally matches the scene and their creative intent. Cinematic Vlog Setting includes \"es \"L\"oks\" such as S-Cinetone™, which can enhance skin tones, \"M\" ods\" that can emphasise specific colours, and AF transition speed, which determines how quickly autofocus will switch between subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInterchangeable lenses to capture your vision\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFrom the G Master™ series, which blends breathtaking resolution with exquisite bokeh, to the G Lens™ series, which offers first-class image quality, the ZV-E10 II is compatible with a wide range of Sony E-mount lenses. The ZV-E10 II lens kit includes the versatile E PZ 16-50mm F3.5-5.6 OSS II.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eClear, beautiful skin tones\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe colours and textures of human skin are ideally and consistently reproduced no matter the lighting and are independently optimised for still and movie shooting. Gradation rendering has also been refined for better-looking skin tones and highlights roll-off in portraits. For further enhancement, the Soft Skin Effect de-emphasises wrinkles and blemishes on the subject's face while increasing clarity around the eyes and mouth for great-looking skin. This is alongside Face Priority AE, which automatically maintains optimum exposure for faces, even in backlit or dimly lit situations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEasily capture fleeting expressions and scenes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCapture motion with new creative freedom using the S\u0026amp;Q modes. The ZV-E10 II offers up to 5x slow motion video, leveraging 120 fps capture for 24p playback and the high-quality XAVC-S Full HD format. Time-lapse sequences can also be created in-camera and are particularly effective for capturing the movements of people, cities or clouds in time-compressed form. The exposure interval can be set from one second to 60 seconds, making it easy to compress slow action into impressive time-lapse sequences. When capturing still images, continuous shooting with the camera's electronic shutter is possible at up to 11 fps with full AF\/AE tracking, making it possible to capture the most fleeting movements and expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR image processing engine and optimised algorithms produce improved AF performance. A high-density array of 759 focal plane phase­ detection AF points covers almost the entire image area to ensure smooth, precise focus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStable handheld shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode electronic image stabilisation employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K. Standard and Active stabilisation settings can be selected as needed via the menu. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering professional, distraction-free rack focusing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIntelligent 3-capsule microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAn advanced 3-capsule microphone offers excellent pickup and noise reduction performance, making recording transparent, high-quality audio more accessible than ever. Select Auto or choose from Front, Rear, or All Directions settings to match various recording situations and environments.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEnhanced audio for shooting and editing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is supplied with a simple windscreen to reduce noise when shooting in outdoor situations significantly. Theera'sra's Multi-Interface (Ml) Shoe supports digital audio interfaces for more versatile audio capture, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from microphones, such as the optional ECM series.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K 60p \/ 10-bit 4:2:2 All-Intra\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports various recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p resolutions. For professional workflows, User LUT files can be imported to record the desired look directly in the camera. This enables efficient and predictable post-production in software like Catalyst Browse, Catalyst Prepare \/ Plugin and Master Cut.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma for extra wide dynamic range\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eTouch operation for vertical, horizontal, or selfie shots\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eVertical format supported\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly conforming to your needs in any situation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eC1 (Custom 1) and Background Defocus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe C1 (Custom 1) button can be assigned to a frequently used function for fast one­ touch access during shooting, or play present is preset out of the box to Background Defocus, allowing you to quickly and instantly increase the background blur to emphasise a main subject. Press again to turn bokeh off for clear, deep-focus shots when shooting cityscapes or scenery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eProduct Showcase, custom functions buttons and easy transfers\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is designed for easy vlogging, with customisapresettons preset to functions like the Product Showcase mode. With this function activated, simply hold a product in front of the lens, and the camera will smoothly switch focus to the product and return it to your face when the product is moved away. Other frequently used functions can be assigned to the Fn (Function) menu for one-touch recall when needed. And oyou'veu’ve captured your footage, the Smartphone Transfer button in the playback mode enables fast, wireless, transfer of images to your smartphone and on to your favourite social networks with just a couple of quick taps.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFast-access switches and controls\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA convenient Stills\/Movie\/S\u0026amp;Q switch allows a fast selection of the corresponding modes. At the same time, an ergonomic control dial can be used to adjust a range of camera parameters, such as shutter speed or aperture. The dial can also be used alongside the standard navigation buttons for quick selection inside the Fn and settings menus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eLive streaming and simple sharing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports 5 GHz Wi-Fi, making it ideal for wireless live streaming. The SuperSpeed USB 5 Gbps (USB 3.2) Type-C® port also allows high-speed wired transfer to a smartphone or PC for easy post-production and sharing on social media platform\u003c\/span\u003e\u003cstrong\u003eCreators'\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eors' Cloud\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreators' Cloud platform supports creative work, from shooting to production, by combining advanced camera technology from Sony with cloud-based Al. It is also a place for discovery and collaboration with other creators worldwide. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh battery capacity for extended shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, which allows continuous movie recording for up to 195 minutes per charge. Quick charging is possible when connected to a device that supports USB PD (Power Delivery). Power can also be supplied from an external computer via a USB cable for live streaming (USB streaming).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCompact, lightweight, easy-to-hold\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 inches) high by 114.8 mm (4 5\/8 inches) wide by 54.2 mm (2 1\/4 inches) deep with a body that weighs just 292 grams (approx. 10.3 oz) — a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Hold and feel are enhanced by a specially shaped and textured grip. An optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT) includes zoom and shooting controls that are easy to use when shooting one-handed and can also be used as a tripod, leaving both hands free for product reviews or shooting from a distance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eComprehensive accessibility features\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Screen Reader function reads text menu screens aloud, even during movie playback. It can be activated from the menu, where volume and reading speed can also be set as required. The ZV-E10 II also comes equipped with many other accessibility features, including menu magnification and touch focus, tracking, and shutter release.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517732577505,"sku":"110281","price":949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/00127ad4-2084-4ae2-a048-9001d9aa74ea.jpg?v=1721321029"},{"product_id":"sony-a6400-digital-camera-body-black","title":"Sony A6400 Digital Camera Body - Black","description":"\u003cp data-start=\"89\" data-end=\"156\"\u003e \u003cstrong data-start=\"92\" data-end=\"154\"\u003eCapture Every Moment with the Sony A6400 Mirrorless Camera\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"158\" data-end=\"518\"\u003eTake your photography and videography to the next level with the \u003cstrong data-start=\"223\" data-end=\"237\"\u003eSony A6400\u003c\/strong\u003e, a high-performance \u003cstrong data-start=\"258\" data-end=\"285\"\u003eAPS-C mirrorless camera\u003c\/strong\u003e designed for content creators, photographers, and vloggers. 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Lightweight Design\u003c\/strong\u003e – Ideal for travel and on-the-go content creation\u003cbr data-start=\"1082\" data-end=\"1085\"\u003e✅ \u003cstrong data-start=\"1087\" data-end=\"1121\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly transfer photos and videos to your smartphone\u003c\/p\u003e \u003ch3 data-start=\"1183\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1187\" data-end=\"1203\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1206\" data-end=\"1516\"\u003e \u003cstrong data-start=\"1209\" data-end=\"1250\"\u003eProfessional \u0026amp; Aspiring Photographers\u003c\/strong\u003e – Stunning portraits, landscapes, and street photography\u003cbr data-start=\"1307\" data-end=\"1310\"\u003e \u003cstrong data-start=\"1313\" data-end=\"1344\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Flip screen, 4K video, and external mic support for pro-quality vlogs\u003cbr data-start=\"1416\" data-end=\"1419\"\u003e️ \u003cstrong data-start=\"1423\" data-end=\"1457\"\u003eTravel \u0026amp; 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Creators\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"119\" data-end=\"205\"\u003e \u003cstrong data-start=\"122\" data-end=\"203\"\u003eElevate Your Photography \u0026amp; Vlogging with the Sony A6400 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"207\" data-end=\"703\"\u003eThe \u003cstrong data-start=\"211\" data-end=\"225\"\u003eSony A6400\u003c\/strong\u003e with the \u003cstrong data-start=\"235\" data-end=\"270\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e is an all-in-one \u003cstrong data-start=\"288\" data-end=\"313\"\u003emirrorless camera kit\u003c\/strong\u003e designed to meet the needs of content creators, photographers, and vloggers. 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With advanced \u003cstrong data-start=\"520\" data-end=\"547\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e and an intuitive design, this camera is perfect for everything from daily photography to professional vlogging and content creation.\u003c\/p\u003e \u003ch3 data-start=\"684\" data-end=\"707\"\u003e\u003cstrong data-start=\"688\" data-end=\"705\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"708\" data-end=\"1283\"\u003e✅ \u003cstrong data-start=\"710\" data-end=\"738\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Capture crisp, detailed photos with vibrant colors\u003cbr data-start=\"791\" data-end=\"794\"\u003e✅ \u003cstrong data-start=\"796\" data-end=\"822\"\u003e4K UHD Video Recording\u003c\/strong\u003e – Create cinematic videos with full pixel readout and no pixel binning\u003cbr data-start=\"893\" data-end=\"896\"\u003e✅ \u003cstrong data-start=\"898\" data-end=\"943\"\u003eReal-Time Eye \u0026amp; Object Tracking Autofocus\u003c\/strong\u003e – Keep subjects sharp and in focus with Sony’s advanced autofocus system\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e✅ \u003cstrong data-start=\"1021\" data-end=\"1050\"\u003e11fps Continuous Shooting\u003c\/strong\u003e – Capture fast-moving action with ease\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e✅ \u003cstrong data-start=\"1094\" data-end=\"1114\"\u003e180° Flip Screen\u003c\/strong\u003e – Perfect for vlogging, selfies, and creative angles\u003cbr data-start=\"1167\" data-end=\"1170\"\u003e✅ \u003cstrong data-start=\"1172\" data-end=\"1206\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly transfer your photos and videos to your smartphone or computer\u003c\/p\u003e \u003ch3 data-start=\"1285\" data-end=\"1307\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1305\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1308\" data-end=\"1632\"\u003e \u003cstrong data-start=\"1311\" data-end=\"1338\"\u003ePhotography Enthusiasts\u003c\/strong\u003e – Capture portraits, landscapes, and street photography with precision\u003cbr data-start=\"1409\" data-end=\"1412\"\u003e \u003cstrong data-start=\"1415\" data-end=\"1446\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Achieve professional-quality vlogs, tutorials, and social media content\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e️ \u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eTravel \u0026amp; Adventure\u003c\/strong\u003e – Compact and lightweight design, making it easy to carry on all your adventures\u003c\/p\u003e \u003ch3 data-start=\"1634\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1660\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1663\" data-end=\"1792\"\u003e \u003cli data-start=\"1663\" data-end=\"1701\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1699\"\u003eSony A6100 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1702\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1704\" data-end=\"1736\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1739\" data-end=\"1769\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1767\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1770\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1772\" data-end=\"1790\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1794\" data-end=\"1923\"\u003e \u003cstrong data-start=\"1797\" data-end=\"1871\"\u003eUpgrade your photography \u0026amp; videography experience with the Sony A6100!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308577177974,"sku":"110660","price":589.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/866e5858-db4f-4e4b-883f-401d9e27039b.jpg?v=1748732311"},{"product_id":"sony-a6100-with-pz-16-50mm-f3-5-5-6-oss-ii-lens","title":"Sony A6100 with PZ 16-50mm F3.5-5.6 OSS II Lens","description":"\u003cp data-start=\"0\" data-end=\"116\"\u003e\u003cstrong data-start=\"0\" data-end=\"114\"\u003eSony A6100 with PZ 16-50mm F3.5-5.6 OSS II Lens – Black | Compact Mirrorless Camera for Photography \u0026amp; Vlogging\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"118\" data-end=\"189\"\u003e \u003cstrong data-start=\"121\" data-end=\"187\"\u003eCapture Every Detail with the Sony A6100 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"191\" data-end=\"672\"\u003eThe \u003cstrong data-start=\"195\" data-end=\"209\"\u003eSony A6100\u003c\/strong\u003e with \u003cstrong data-start=\"215\" data-end=\"250\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e is the perfect mirrorless camera kit for photographers, vloggers, and content creators looking for high-quality images and 4K video in a compact, lightweight design. Equipped with a \u003cstrong data-start=\"433\" data-end=\"461\"\u003e24.2MP Exmor CMOS sensor\u003c\/strong\u003e, \u003cstrong data-start=\"463\" data-end=\"490\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e, and a \u003cstrong data-start=\"498\" data-end=\"523\"\u003e180° flip touchscreen\u003c\/strong\u003e, this camera delivers stunning clarity and professional results—whether you're shooting everyday moments, travel adventures, or high-speed action.\u003c\/p\u003e \u003ch3 data-start=\"674\" data-end=\"697\"\u003e\u003cstrong data-start=\"678\" data-end=\"695\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"698\" data-end=\"1397\"\u003e✅ \u003cstrong data-start=\"700\" data-end=\"728\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Stunning image quality with rich colors and sharp details\u003cbr data-start=\"788\" data-end=\"791\"\u003e✅ \u003cstrong data-start=\"793\" data-end=\"828\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e – Versatile zoom lens for landscapes, portraits, and everyday shooting\u003cbr data-start=\"899\" data-end=\"902\"\u003e✅ \u003cstrong data-start=\"904\" data-end=\"967\"\u003eFast Autofocus (0.02s) with Real-Time Eye \u0026amp; Object Tracking\u003c\/strong\u003e – Never miss a moment, even with moving subjects\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e✅ \u003cstrong data-start=\"1021\" data-end=\"1059\"\u003e4K UHD Video with No Pixel Binning\u003c\/strong\u003e – Record high-quality, cinematic videos with full detail\u003cbr data-start=\"1116\" data-end=\"1119\"\u003e✅ \u003cstrong data-start=\"1121\" data-end=\"1146\"\u003e180° Flip Touchscreen\u003c\/strong\u003e – Ideal for vlogging, selfies, and creative shooting angles\u003cbr data-start=\"1206\" data-end=\"1209\"\u003e✅ \u003cstrong data-start=\"1211\" data-end=\"1240\" data-is-only-node=\"\"\u003e11fps Continuous Shooting\u003c\/strong\u003e – Capture fast-moving action with precision\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e✅ \u003cstrong data-start=\"1289\" data-end=\"1323\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly transfer photos and videos to your devices for easy sharing\u003c\/p\u003e \u003ch3 data-start=\"1399\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1419\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1422\" data-end=\"1760\"\u003e \u003cstrong data-start=\"1425\" data-end=\"1454\"\u003ePhotographers \u0026amp; Beginners\u003c\/strong\u003e – A great choice for anyone looking for a high-quality, easy-to-use mirrorless camera\u003cbr data-start=\"1540\" data-end=\"1543\"\u003e \u003cstrong data-start=\"1546\" data-end=\"1577\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Flip screen and fast autofocus make it perfect for YouTube, TikTok, and Instagram videos\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e️ \u003cstrong data-start=\"1675\" data-end=\"1709\"\u003eTravel \u0026amp; Lifestyle Photography\u003c\/strong\u003e – Compact and lightweight for on-the-go shooting\u003c\/p\u003e \u003ch3 data-start=\"1762\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1766\" data-end=\"1788\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1791\" data-end=\"1960\"\u003e \u003cli data-start=\"1791\" data-end=\"1829\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1827\"\u003eSony A6100 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1830\" data-end=\"1869\"\u003e\u003cstrong data-start=\"1832\" data-end=\"1867\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1870\" data-end=\"1906\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1904\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1907\" data-end=\"1937\"\u003e\u003cstrong data-start=\"1909\" data-end=\"1935\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1938\" data-end=\"1960\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1958\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1962\" data-end=\"2106\"\u003e \u003cstrong data-start=\"1965\" data-end=\"2054\"\u003eUpgrade your photography \u0026amp; vlogging experience with the Sony A6100 mirrorless camera!\u003c\/strong\u003e Order now and start creating stunning content! 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