{"title":"Menu - Popular Brands - Sony - Cameras","description":"","products":[{"product_id":"sony-alpha-a7-mark-ii-digital-camera-body","title":"Sony A7 II Digital Camera Body","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFull-frame\u003c\/li\u003e\n\u003cli\u003e24.3-megapixels\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilization\u003c\/li\u003e\n\u003cli\u003eBIONZ X image processing engine\u003c\/li\u003e\n\u003cli\u003eEnhanced Fast Hybrid AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 II Digital Camera\u003c\/h1\u003e\n\u003cp\u003eThe Sony Alpha A7 II is an advanced full-frame mirrorless camera, packed with advanced features for enthusiast and professional photographers.\u003cbr\u003e\u003cbr\u003eHousing a 24.3-megapixel Exmor full-frame CMOS sensor, Full HD-video recording, in-body 5-axis image stabilisation, enhanced fast hybrid AF and an OLED viewfinder, the A7 II is a great all rounder. The Mark II version of the Sony A7 sees the addition of refined controls, including a more tactile grip, a repositioned shutter release button, and improved performance over its predecessor. With its magnesium-alloy frame and weather-resistant design, this is a camera that photographers can use with confidence in a variety of environments and conditions.\u003cbr\u003e\u003cbr\u003eUsing Sony’s powerful Bionz X image processing engine, with intelligent area-specific noise reduction, back-illuminated (BSI) sensor construction and native ISO sensitivity range of ISO 50-25600 (expandable to ISO 51200), the A7 II can produce clean results even in challenging lighting conditions.\u003cbr\u003e\u003cbr\u003eThe A7 II features an autofocus system with 117-point phase detection sensors and 25-contrast detection points for quick and accurate results, 30% faster than its predecessor. It can also capture full resolution stills at 5fps with accurate continuous AF tracking. The A7 II’s 3-inch 1.229k-dot tilting LCD offers a crisp display for composing images. However, the A7 II also has a high-resolution 2.36-million dot XGA OLED Tru-finder, which is great for composing images in bright lighting conditions.\u003cbr\u003e\u003cbr\u003eSuitable for photographers looking for a professional-level camera that delivers a fine balance between stills performance and decent video-recording capabilities. The A7 II offers full manual control and customisable DSLR-like controls.\u003cbr\u003e\u003cbr\u003eSony Alpha A7 II - Video recording and connectivity\u003cbr\u003e\u003cbr\u003eCompatible with a growing family of excellent Sony E-mount lenses, the A7 II boasts some professional video-recording capabilities. Featuring 5-axis image stabilisation, the Sony Alpha A7 II can record smooth Full HD-video footage at up to 60fps. Professional video codecs and picture profiles such as S-Log 2 are offered with the Sony A7 II.\u003cbr\u003e\u003cbr\u003eUsing the Sony PlayMemories app, Sony Alpha camera owners can connect their cameras to Android and Apple iOS smart devices using Wi-Fi and NFC, for seamless photo sharing and wireless camera control. PlayMemories also allow photographers to download apps that provide additional functionality for Sony Alpha cameras, such as Time-lapse, Smooth Reflection, Motion Shot and more.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpecifications:\u003c\/h4\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.7 x 59.7 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003eA7 MKII\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-25600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBuilt in Flash\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFilter - Size\u003c\/th\u003e\n\u003ctd\u003e55mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVideo Out\u003c\/th\u003e\n\u003ctd\u003eHDMI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Compensation\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e5 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eGPS\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e556g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eConnection Type\u003c\/th\u003e\n\u003ctd\u003eHDMI, USB 2.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.8 x 23.9 (full-frame)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.3 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAudio Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAuto Exposure Bracketing\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMovie Mode\u003c\/th\u003e\n\u003ctd\u003eYes (with Sound)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Compatibility Fitting\u003c\/th\u003e\n\u003ctd\u003eSony NP-FW50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763446341661,"sku":"ILCE7M2B.CEC","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/ILCE-7M2_1.png?v=1637771247"},{"product_id":"sony-alpha-a7-mark-ii-digital-camera-with-2870mm-lens","title":"Sony A7 II Digital Camera with 28-70mm Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFull-frame\u003c\/li\u003e\n\u003cli\u003e24.3-megapixels\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilization\u003c\/li\u003e\n\u003cli\u003eBIONZ X image processing engine\u003c\/li\u003e\n\u003cli\u003eEnhanced Fast Hybrid AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 II Digital Camera\u003c\/h1\u003e\n\u003cp\u003eThe Sony Alpha A7 II is an advanced full-frame mirrorless camera, packed with advanced features for enthusiast and professional photographers.\u003cbr\u003e\u003cbr\u003eHousing a 24.3-megapixel Exmor full-frame CMOS sensor, Full HD-video recording, in-body 5-axis image stabilisation, enhanced fast hybrid AF and an OLED viewfinder, the A7 II is a great all rounder. The Mark II version of the Sony A7 sees the addition of refined controls, including a more tactile grip, a repositioned shutter release button, and improved performance over its predecessor. With its magnesium-alloy frame and weather-resistant design, this is a camera that photographers can use with confidence in a variety of environments and conditions.\u003cbr\u003e\u003cbr\u003eUsing Sony’s powerful Bionz X image processing engine, with intelligent area-specific noise reduction, back-illuminated (BSI) sensor construction and native ISO sensitivity range of ISO 50-25600 (expandable to ISO 51200), the A7 II can produce clean results even in challenging lighting conditions.\u003cbr\u003e\u003cbr\u003eThe A7 II features an autofocus system with 117-point phase detection sensors and 25-contrast detection points for quick and accurate results, 30% faster than its predecessor. It can also capture full resolution stills at 5fps with accurate continuous AF tracking. The A7 II’s 3-inch 1.229k-dot tilting LCD offers a crisp display for composing images. However, the A7 II also has a high-resolution 2.36-million dot XGA OLED Tru-finder, which is great for composing images in bright lighting conditions.\u003cbr\u003e\u003cbr\u003eSuitable for photographers looking for a professional-level camera that delivers a fine balance between stills performance and decent video-recording capabilities. The A7 II offers full manual control and customisable DSLR-like controls.\u003cbr\u003e\u003cbr\u003eSony Alpha A7 II - Video recording and connectivity\u003cbr\u003e\u003cbr\u003eCompatible with a growing family of excellent Sony E-mount lenses, the A7 II boasts some professional video-recording capabilities. Featuring 5-axis image stabilisation, the Sony Alpha A7 II can record smooth Full HD-video footage at up to 60fps. Professional video codecs and picture profiles such as S-Log 2 are offered with the Sony A7 II.\u003cbr\u003e\u003cbr\u003eUsing the Sony PlayMemories app, Sony Alpha camera owners can connect their cameras to Android and Apple iOS smart devices using Wi-Fi and NFC, for seamless photo sharing and wireless camera control. PlayMemories also allow photographers to download apps that provide additional functionality for Sony Alpha cameras, such as Time-lapse, Smooth Reflection, Motion Shot and more.\u003cbr\u003e\u003cbr\u003eSony Alpha bundled with Sony FE 28-70mm f3.5-5.6 OSS\u003cbr\u003e\u003cbr\u003eThe lightweight and compact Sony FE 28-70mm is a versatile lens for covering a range of different photography scenarios. At its widest 28mm focal length, this lens’ f3.5 maximum aperture will allow photographers to capture images with attractive background blur. Every subject from landscapes to portraits and events can be covered effectively by the 28-70mm focal range. This lens also comes with Optical SteadyShot (OSS) image stabilisation that will help creators capture sharper images, with less noise and steadier video footage when shooting handheld.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpecifications:\u003c\/h4\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.7 x 59.7 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003eA7 MKII\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-25600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBuilt in Flash\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFilter - Size\u003c\/th\u003e\n\u003ctd\u003e55mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVideo Out\u003c\/th\u003e\n\u003ctd\u003eHDMI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Compensation\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e5 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eGPS\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e556g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eConnection Type\u003c\/th\u003e\n\u003ctd\u003eHDMI, USB 2.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.8 x 23.9 (full-frame)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.3 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAudio Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAuto Exposure Bracketing\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMovie Mode\u003c\/th\u003e\n\u003ctd\u003eYes (with Sound)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Compatibility Fitting\u003c\/th\u003e\n\u003ctd\u003eSony NP-FW50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763446374429,"sku":"ILCE7M2KB.CEC","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/prod_13051750318.jpg?v=1637771229"},{"product_id":"sony-alpha-a7r-mark-ii-digital-camera-body","title":"Sony A7R II Digital Camera Body","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7R Mark II digital camera features the world's first back-illuminated full-frame 42.4-megapixel Exmor R CMOS sensor, which delivers high resolution, high sensitivity, and high speed AF response up to 40% faster than the original Sony Alpha A7R. The camera can shoot and record 4K video in multiple formats including Super 35mm (without pixel\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763446407197,"sku":"ILCE7RM2B.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1575237_ead20058-9963-47e5-a2aa-f5f2ae153e99.jpg?v=1571324289"},{"product_id":"sony-alpha-a7-mark-iii-digital-camera-body","title":"Sony A7 III Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFor photographers and videographers alike\u003c\/li\u003e\n\u003cli\u003e24.2MP full-frame Exmor R Sensor\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K movie recording\u003c\/li\u003e\n\u003cli\u003eISO 50-204800\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 III Digital Camera\u003c\/h1\u003e\n\u003cp class=\"p1\"\u003eThe Sony a7 MK III body is a full frame mirrorless camera for professional, enthusiast photographers and videographers alike. It features a newly developed 24.2 megapixel full-frame CMOS back-illuminated sensor for incredible sensitivity and dynamic range. The a7 MKIII also includes improved AF speed, precision and tracking performance. 693 phase-detection AF points and up to 10 frames per second shooting. The ISO can be extended to an amazing 50 to 204800 (stills) and the new battery allows shooting of up to approximately 710 photos. 4K video is also included along with improved Fast Hybrid AF for movie recording. We love this camera for its best in class video performance and excellent all-round application for stills.\u003cbr\u003e\u003cbr\u003eBack-illuminated 24.2MP full-frame sensor\u003cbr\u003eThe 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.\u003cbr\u003e\u003cbr\u003eEnhanced image processing system\u003cbr\u003eA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting\/continuous shooting.\u003cbr\u003e\u003cbr\u003eWider, faster AF performance\u003cbr\u003eAn evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.\u003cbr\u003e\u003cbr\u003eNew AF-ON button and multi-selector\u003cbr\u003eThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.\u003cbr\u003e\u003cbr\u003eEye AF now supporting AF-C\u003cbr\u003eEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.\u003cbr\u003e\u003cbr\u003eComprehensive AF\u003cbr\u003eAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.\u003cbr\u003e\u003cbr\u003eUp to 10 fps with AF\/AE tracking\u003cbr\u003eWith new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF\/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.\u003cbr\u003e\u003cbr\u003eAnti-flicker shooting\u003cbr\u003eFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.\u003cbr\u003e\u003cbr\u003e4K movies\u003cbr\u003eHigh-resolution full-frame 4K movies24 with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.\u003cbr\u003e\u003cbr\u003eVersatile movie recording functions\u003cbr\u003eThe α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code \/ user bits (TC\/UB), rec. control, marker display\/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.\u003cbr\u003e\u003cbr\u003eFast Hybrid AF for movie recording\u003cbr\u003eAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.\u003cbr\u003e\u003cbr\u003eIn-body 5-axis image stabilisation with 5.0-stop shutter speed\u003cbr\u003eThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch\/yaw shake when shooting at longer focal lengths; X\/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.\u003cbr\u003e\u003cbr\u003eLonger battery life\u003cbr\u003eFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi\/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi\/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003cbr\u003e\u003cbr\u003eLocation Information Link via Bluetooth\u003cbr\u003ehe camera can be paired with PlayMemories Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date\/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.\u003cbr\u003e\u003cbr\u003eOne-touch remote \u0026amp; One-touch sharing\u003cbr\u003ene-touch remote can turn a smartphone or tablet into a viewfinder\/remote control. One-touch sharing transfers photos\/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.\u003cbr\u003e\u003cbr\u003eTouch screen LCD\u003cbr\u003e3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.\u003cbr\u003e\u003cbr\u003eHigh-resolution, high-contrast XGA OLED Tru-Finder\u003cbr\u003eProviding high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.\u003cbr\u003e\u003cbr\u003eHighly durable and operable in tough conditions\u003cbr\u003eThe α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eScreen Resolution\u003c\/th\u003e\n\u003ctd\u003e921600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery\u003c\/th\u003e\n\u003ctd\u003eNP-FZ100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, White Balance Bracketing, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e10 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Processor\u003c\/th\u003e\n\u003ctd\u003eBIONZ X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Stabilisation\u003c\/th\u003e\n\u003ctd\u003e5-axis 5-stop in-body image stabilisation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBluetooth\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Coverage\u003c\/th\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWi-Fi connectivity\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Type\u003c\/th\u003e\n\u003ctd\u003e1.3 cm (0.5 type) colour electronic viewfinder, XGA OLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Grip\u003c\/th\u003e\n\u003ctd\u003eVG-C3EM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.2 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-204800 (extended)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.6 x 73.7mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003ea7 III\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Memory Stick Duo, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.6×23.8 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e4K Video Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFlash\u003c\/th\u003e\n\u003ctd\u003eBuilt in, Auto, Red eye reduction, Fill in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e650g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836261982237,"sku":"ILCE7M3B.CEC","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/a7iii_4_1.jpg?v=1757864192"},{"product_id":"sony-alpha-a7-mark-iii-digital-camera-with-28-70mm-lens-pre-order","title":"Sony A7 III Digital Camera with 28-70mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836322603037,"sku":"ILCE7M3KB.CEC","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a7-iii-28-70mm-front__21752.1519762326.jpg?v=1757864196"},{"product_id":"sony-a6400-digital-camera-with-16-50mm-power-zoom-lens","title":"Sony A6400 Digital Camera with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"color: #f70a0a;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThe Sony a6400 bridges the gap between the company's hugely popular full-frame CSC, and APS-C line-ups. Boasting AF acquisition of 0.02 seconds (the world's fastest), newly developed 'Real-Time Eye AF', and 'Real-Time Tracking'. The a6400 can also shoot up to 11fps with AF\/AE tracking, while a BIONZ X image processor, a tiltable LCD touch screen, and 4K video recording are also included. Comes with the Sony Power Zoom 16-50mm lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightning-quick AF acquisition of just 0.02 seconds plus 425 phase-detection and contrast-detection AF points for approximately 84% image coverage\u003c\/li\u003e\n\u003cli\u003eAdvanced Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eNew Real-time Tracking for object tracking\u003c\/li\u003e\n\u003cli\u003e24.2MP APS-C Exmorâ„¢ CMOS image sensor and latest-generation BIONZ Xâ„¢ image processor\u003c\/li\u003e\n\u003cli\u003eIdeal for bloggers thanks for a 180-degree tiltable touch LCD, allowing for self-recording\u003c\/li\u003e\n\u003cli\u003eShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K video recording with full pixel readout and no pixel binning\u003c\/li\u003e\n\u003cli\u003eTimelapse video using interval recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuper-fast performance\u003c\/strong\u003e\u003cbr\u003eA new BIONZ X image processor powers the a6400's impressive autofocus system. 425 phase-detection AF points and 425 contrast-detection AF points cover approximately 84% of the image area, working at a speed of 0.02 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-powered Real-Time Eye AF\u003c\/strong\u003e\u003cbr\u003eIntroducing advanced ˜Real-time Eye AF™. By employing artificial intelligence-based object recognition, the camera can detect and process eye data in real time. This gives the a6400 a point of reference for measuring autofocus. This system works in all autofocus modes, and is triggered automatically by half-pressing the shutter button. When in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time tracking\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking™ also makes its debut in the a6400. This mode utilises Sony's latest algorithm including Artificial Intelligence based object recognition and processes colour, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew levels of image quality\u003c\/strong\u003e\u003cbr\u003eA 24.2MP sensor, working alongside the BIONZ X image processor can now reach new levels of performance, with a standard ISO range of up to ISO 32000 for both still and movie. This is also expandable up to ISO 102400 for still images, while noise reduction garners excellent results at medium and high sensitivities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003eInternal 4K recording with full pixel readout and no pixel binning is also available. By collecting approximately 2.4x the amount of data required for UHD video, the a6400 oversamples to produce exceptional high-quality footage. This is also the first cropped sensor Sony mirrorless camera to feature a Hybrid Log-Gamma profile for Instant HDR workflows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cadvanced time-lapse=\"\" functionality=\"\"\u003e\u003c\/advanced\u003e\u003c\/strong\u003e\u003cbr\u003eUsers can create stunning timelapse videos using the internal Intervalometer, which can be set to capture each frame from anywhere between 1-60 seconds. The total number of shots can also be set between 1-9999. There's also an option to control the AE tracking in this mode, with Low, Mid, and High sensitivities to be selected from, ensuring your entire video remains correctly exposed.\u003c\/p\u003e\n\u003ch4\u003eKey Features: Sony 16-50mm Power Zoom Lens\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight design\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eDespite a 3x magnification ratio covering 16 mm to 50 mm (24-75mm 35mm eq.), the SELP-1650 is thin and lightweight thanks to a retracting mechanism that reduces the lens to just 3\/16 (29.9 mm). It truly enhances the portability of E-mount cameras, giving users the means to capture spontaneous moments when on trips with a light and compact camera\/lens combination.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-in Optical SteadyShotâ„¢ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED glass and Aspherical lens elements\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is equipped with one ED and four Aspherical elements, resulting in a high-performance lens that is surprisingly compact. The elements correct for curvature of field on the wide-angle side and spherical and chromatic aberration on the telephoto side for beautiful, accurate, high-contrast reproduction across the entire image.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWER ZOOM for smooth zooming\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is the first lens with an electrically driven zoom mechanism. As soon as the camera is powered on, the lens extends and is instantly ready for shooting. A dual-function control ring is used for both zooming and manual focus.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16102436307034,"sku":"ILCE6400LB.CEC","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a6400-16-50mm-01.jpg?v=1748732298"},{"product_id":"sony-a7-iii-digital-camera-with-24-105mm-lens-pre-order","title":"Sony A7 III Digital Camera with 24-105mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan style=\"font-size: 12.5px;\"\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16211993067610,"sku":"ILCE7M3GBDI.EU","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1693138.jpg?v=1757864300"},{"product_id":"sony-alpha-6600-mirrorless-digital-camera-body-pre-order","title":"Sony A6600 Mirrorless Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch2 class=\"t2\"\u003eA full-fledged toolkit for your imagination\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilisation and stunning image quality, a high-capacity battery and serious 4K HDR (HLG)\u003cspan\u003e \u003c\/span\u003emovie shooting.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eReliable and persistent AF\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eWide AF area, super-fast AF speed and steady subject tracking\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eDensely distributed focus points cover around 84% of the image area, and the Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF to achieve a world-leading 0.02-sec.\u003cspan\u003e \u003c\/span\u003eacquisition speed. When subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eShoot at up to 11fps\u003cspan\u003e \u003c\/span\u003ewith minimal display lag, and 8fps\u003cspan\u003e \u003c\/span\u003ewith live view, in bursts of up to 116\u003csup class=\"footNoteNumber footNoteNumber_done\" data-footnote='With \"Hi+\" continuous shooting mode. Sony internal measurement.' data-hasqtip=\"3\"\u003e\u003ca name=\"4\"\u003e\u003c\/a\u003e4\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eshots in JPEG (Standard) at one time. With your settings clearly previewed in the electronic viewfinder, and the virtually real-time display, it will elevate your action shooting to a whole new level.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eSilent continuous shooting won't disturb the peace\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWhen the situation calls for absolute quiet, silent shooting with no shutter noise is possible at up to 8fps, even in AF-C mode. Used with Real-time Eye AF or with Real-time Tracking it dramatically expands your range of shooting options.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t7\"\u003eInitiate tracking in an instant \u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eInitiate Real-time Tracking by half-pressing the shutter, or simply select the subject by touch, to start tracking. You can also assign \"Tracking On\" to a custom key, and press it to start tracking.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t1\"\u003e5-axis optical image stabilisation\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe 5-axis in-body optical image stabilisation mechanism used on our acclaimed full-frame cameras has been adapted as the stabilisation unit for the APS-C sensor on the α6600. Relying on a highly accurate gyro sensor, it detects and compensates for camera shake along five different axes, including angular (pitch and yaw), horizontal, vertical and rotational, for stabilisation equivalent to a 5-step\u003c\/span\u003e\u003cspan\u003e faster shutter setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eHigh image quality by design\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eExmor™ APS-C CMOS sensor and latest-generation BIONZ X™ image processor\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe 24.2-megapixel\u003cspan\u003e \u003c\/span\u003eAPS-C image sensor is optimised for highly efficient light collection, a wide sensitivity range and low-noise performance even at high ISO settings. In conjunction with the latest-generation BIONZ X image processing engine, it delivers superb image clarity and outstanding textural reproduction.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eLow-noise performance for high ISO sensitivity\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAcross a wide sensitivity range of ISO 100-32000 (expanded to ISO 50-102400), the α6600 delivers excellent low-noise performance for high-quality images even in dimly lit settings.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t3-bold\"\u003eImproved colour reproduction\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAlgorithms inherited from our highly regarded full-frame cameras are responsible for the α6600's faithful colour reproduction. Depiction of human skin tones has been significantly improved, as have the vibrant colours of flowers. Jaggies and false colours are also suppressed. \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eVersatile movie-making capabilities\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eFull-pixel readout with no pixel binning enables high-resolution 4K movie recording, while a new HLG (Hybrid Log-Gamma) picture profile supports instant HDR delivery. Sophisticated image stabilisation completes the picture. \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":17982194516058,"sku":"ILCE6600B.CEC","price":979.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/Sony_a6600_001.jpg?v=1642174985"},{"product_id":"sony-alpha-6600-mirrorless-digital-camera-body-with-18-135mm-lens-kit-pre-order","title":"Sony A6600 Mirrorless Digital Camera Body With 18-135mm Lens Kit","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eA full-fledged toolkit for your imagination\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp class=\"p2 \"\u003eThe α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilisation and stunning image quality, a high-capacity battery and serious 4K HDR (HLG)\u003cspan\u003e \u003c\/span\u003emovie shooting.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eReliable and persistent AF\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eWide AF area, super-fast AF speed and steady subject tracking\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eDensely distributed focus points cover around 84% of the image area, and the Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF to achieve a world-leading 0.02-sec.\u003cspan\u003e \u003c\/span\u003eacquisition speed. When subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eShoot at up to 11fps\u003cspan\u003e \u003c\/span\u003ewith minimal display lag, and 8fps\u003cspan\u003e \u003c\/span\u003ewith live view, in bursts of up to 116\u003csup class=\"footNoteNumber footNoteNumber_done\" data-footnote='With \"Hi+\" continuous shooting mode. Sony internal measurement.' data-hasqtip=\"3\"\u003e\u003ca name=\"4\"\u003e\u003c\/a\u003e4\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eshots in JPEG (Standard) at one time. With your settings clearly previewed in the electronic viewfinder, and the virtually real-time display, it will elevate your action shooting to a whole new level.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eSilent continuous shooting won't disturb the peace\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWhen the situation calls for absolute quiet, silent shooting with no shutter noise is possible at up to 8fps, even in AF-C mode. Used with Real-time Eye AF or with Real-time Tracking it dramatically expands your range of shooting options.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eInitiate tracking in an instant \u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eInitiate Real-time Tracking by half-pressing the shutter, or simply select the subject by touch, to start tracking. You can also assign \"Tracking On\" to a custom key, and press it to start tracking.\u003c\/p\u003e\n\u003ch2 class=\"t1\"\u003e5-axis optical image stabilisation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe 5-axis in-body optical image stabilisation mechanism used on our acclaimed full-frame cameras has been adapted as the stabilisation unit for the APS-C sensor on the α6600. Relying on a highly accurate gyro sensor, it detects and compensates for camera shake along five different axes, including angular (pitch and yaw), horizontal, vertical and rotational, for stabilisation equivalent to a 5-step\u003c\/span\u003e\u003cspan\u003e faster shutter setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eHigh image quality by design\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eExmor™ APS-C CMOS sensor and latest-generation BIONZ X™ image processor\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe 24.2-megapixel\u003cspan\u003e \u003c\/span\u003eAPS-C image sensor is optimised for highly efficient light collection, a wide sensitivity range and low-noise performance even at high ISO settings. In conjunction with the latest-generation BIONZ X image processing engine, it delivers superb image clarity and outstanding textural reproduction.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eLow-noise performance for high ISO sensitivity\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAcross a wide sensitivity range of ISO 100-32000 (expanded to ISO 50-102400), the α6600 delivers excellent low-noise performance for high-quality images even in dimly lit settings.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eImproved colour reproduction\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAlgorithms inherited from our highly regarded full-frame cameras are responsible for the α6600's faithful colour reproduction. Depiction of human skin tones has been significantly improved, as have the vibrant colours of flowers. Jaggies and false colours are also suppressed. \u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eVersatile movie-making capabilities\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eFull-pixel readout with no pixel binning enables high-resolution 4K movie recording, while a new HLG (Hybrid Log-Gamma) picture profile supports instant HDR delivery. Sophisticated image stabilisation completes the picture. \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":17982224662618,"sku":"ILCE6600B.CEC","price":1220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a6600-18-135-01.jpg?v=1642175011"},{"product_id":"sony-a7c-digital-camera-body-black","title":"Sony A7C Digital Camera Body - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35970254143643,"sku":"ILCE7CB.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_black-Large.jpg?v=1748209761"},{"product_id":"sony-a7c-digital-camera-body-silver","title":"Sony A7C Digital Camera Body - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971757539483,"sku":"ILCE7CS.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_silver-Large.jpg?v=1748209765"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-black","title":"Sony A7C Digital Camera with 28-60mm lens - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971817930907,"sku":"ILCE7CLB.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_top_black_01-Large.jpg?v=1748209769"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-silver","title":"Sony A7C Digital Camera with 28-60mm lens - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971843653787,"sku":"ILCE7CLS.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_silver-Large.jpg?v=1748209775"},{"product_id":"sony-zv-e10-digital-camera-body","title":"Sony ZV-E10 Digital Camera Body","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInterchangeable-lens camera for vlogging\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLarge APS-C type 24.2-megapixel Exmor™ CMOS sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDirectional 3-Capsule Mic supplied with wind screen\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFeatures designed for vloggers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible connectivity for easy sharing\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Create a stunning vlog by taking advantage of interchangeable lenses, the large APS-C sensor, the built-in Directional 3-Capsule Mic and special features designed for vlogging – for a professional-looking vlog without the hassle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide and dynamic footage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eWith a wide-angle lens it's easy to capture dynamic footage, spotlighting both you and your location when you're taking selfies. Capture more of the city or the natural backdrop, and bring your viewers along with you in a shared experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAttention-grabbing background\u003c\/strong\u003e\u003cbr\u003eA fixed focal length lens makes it easy to shoot a vlog that grabs the viewer's attention. This type of lens creates a smooth, natural background blur that lets the subject stand out. It's also useful when you want a brighter image in a dimly lit setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSuper close-ups highlight the details\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eUnlike other types of lenses, a macro lens can get you closer to your subject, allowing you to capture the small details at a bigger size than with normal lenses. Whether it's an accessory you're wearing or a meal you're preparing, a macro lens can pull in very close to your subject and show off every glorious detail.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFar-away action\u003c\/strong\u003e\u003cbr\u003eWith a telephoto lens, you can shoot far-off objects, scenery or action with clear detail, whether you're vlogging while travelling or just shooting everyday life. Zooming in and out can also add an extra dynamic element to your story.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eExpand your vlogging with over 60 lenses\u003c\/strong\u003e\u003cbr\u003eSony's lens line-up can add an extra dimension to the vlogs you make with the ZV-E10. Sony offers more than sixty lenses that are ideally designed for Sony cameras, including lenses that are tailored to moviemaking. Select from a unique line-up of lenses, and explore your powers of self-expression.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eOne-touch control of background blurring\u003c\/strong\u003e\u003cbr\u003eThere's no need for complicated manual adjustments - just press a single button to turn background blurring (bokeh) on and off. Select “Defocus” for a professional-looking blurred background to draw attention to the main subject, or “Clear” to show the entire scene in sharp focus.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eAdd drama with slow and quick motion\u003c\/strong\u003e\u003cbr\u003eWith the ZV-E10's Still\/Movie\/S\u0026amp;Q button, you can easily access S\u0026amp;Q mode to shoot slow-motion video at a speed 4x slower than real time2 . Or, by changing the setting, you can shoot quick motion1 3 up to 60x faster. These can be shot without post-editing on a PC, with clear Full-HD quality.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eIdeal for product-review videos\u003c\/strong\u003e\u003cbr\u003eEliminate the frustration of recording product review videos. When the Product Showcase Setting is activated, the camera will quickly and automatically shift focus from your face to a product held in front of the camera, without the need to place your hand behind the product to shift the focus to it.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eThe larger sensor makes a difference in quality\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10's impressive images are the result of the camera's large APS-C sized image sensor – the same kind found in cameras all the way up to professional cinema models. The sensor is more than ten times larger than ones you would find in a typical smartphone, so it collects far more light and more image data, in order to create beautiful images and evocative bokeh effects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eBuilt for Clear Voice Recording\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 makes it easy to clearly record your voice without any worries. The internal Directional 3-Capsule Mic is optimised to capture sound from in front of the camera, recording your voice clearly even when you're in a crowd.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFor Full specifications see the Sony website with the link below\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003ehttps:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/zv-e10\/specifications\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":40662114304155,"sku":"50626185","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/7016515K.jpg?v=1748732299"},{"product_id":"sony-zv-e10-digital-camera-with-16-50mm-lens","title":"Sony ZV-E10 Digital Camera with 16-50mm Lens","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInterchangeable-lens camera for vlogging\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLarge APS-C type 24.2-megapixel Exmor™ CMOS sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDirectional 3-Capsule Mic supplied with wind screen\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFeatures designed for vloggers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible connectivity for easy sharing\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Create a stunning vlog by taking advantage of interchangeable lenses, the large APS-C sensor, the built-in Directional 3-Capsule Mic and special features designed for vlogging – for a professional-looking vlog without the hassle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide and dynamic footage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eWith a wide-angle lens it's easy to capture dynamic footage, spotlighting both you and your location when you're taking selfies. Capture more of the city or the natural backdrop, and bring your viewers along with you in a shared experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAttention-grabbing background\u003c\/strong\u003e\u003cbr\u003eA fixed focal length lens makes it easy to shoot a vlog that grabs the viewer's attention. This type of lens creates a smooth, natural background blur that lets the subject stand out. It's also useful when you want a brighter image in a dimly lit setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSuper close-ups highlight the details\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eUnlike other types of lenses, a macro lens can get you closer to your subject, allowing you to capture the small details at a bigger size than with normal lenses. Whether it's an accessory you're wearing or a meal you're preparing, a macro lens can pull in very close to your subject and show off every glorious detail.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFar-away action\u003c\/strong\u003e\u003cbr\u003eWith a telephoto lens, you can shoot far-off objects, scenery or action with clear detail, whether you're vlogging while travelling or just shooting everyday life. Zooming in and out can also add an extra dynamic element to your story.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eExpand your vlogging with over 60 lenses\u003c\/strong\u003e\u003cbr\u003eSony's lens line-up can add an extra dimension to the vlogs you make with the ZV-E10. Sony offers more than sixty lenses that are ideally designed for Sony cameras, including lenses that are tailored to moviemaking. Select from a unique line-up of lenses, and explore your powers of self-expression.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eOne-touch control of background blurring\u003c\/strong\u003e\u003cbr\u003eThere's no need for complicated manual adjustments - just press a single button to turn background blurring (bokeh) on and off. Select “Defocus” for a professional-looking blurred background to draw attention to the main subject, or “Clear” to show the entire scene in sharp focus.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eAdd drama with slow and quick motion\u003c\/strong\u003e\u003cbr\u003eWith the ZV-E10's Still\/Movie\/S\u0026amp;Q button, you can easily access S\u0026amp;Q mode to shoot slow-motion video at a speed 4x slower than real time2 . Or, by changing the setting, you can shoot quick motion1 3 up to 60x faster. These can be shot without post-editing on a PC, with clear Full-HD quality.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eIdeal for product-review videos\u003c\/strong\u003e\u003cbr\u003eEliminate the frustration of recording product review videos. When the Product Showcase Setting is activated, the camera will quickly and automatically shift focus from your face to a product held in front of the camera, without the need to place your hand behind the product to shift the focus to it.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eThe larger sensor makes a difference in quality\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10's impressive images are the result of the camera's large APS-C sized image sensor – the same kind found in cameras all the way up to professional cinema models. The sensor is more than ten times larger than ones you would find in a typical smartphone, so it collects far more light and more image data, in order to create beautiful images and evocative bokeh effects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eBuilt for Clear Voice Recording\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 makes it easy to clearly record your voice without any worries. The internal Directional 3-Capsule Mic is optimised to capture sound from in front of the camera, recording your voice clearly even when you're in a crowd.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFor Full specifications see the Sony website with the link below\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003ehttps:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/zv-e10\/specifications\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":40662574334107,"sku":"ZVE10LBDI.EU","price":679.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/7016515L_2.jpg?v=1748732301"},{"product_id":"sony-a7-iv-digital-camera-body","title":"Sony A7 IV Digital Camera Body","description":"\u003ch3\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFor a new generation of image makers.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNewly developed 33MP1 full-frame back-illuminated CMOS image sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eFlagship-level image processing with BIONZ XR™\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigher resolution, better colour reproduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe new 33MP1 image sensor and processing engine raise the bar for image quality\u003cbr\u003e\u003cbr\u003eIn addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eA selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-bit HEIF3 still-image format for smooth gradations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAlong with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e5-axis optical image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eUp to 5.5-step shutter-speed compensation from the in-body stabilisation unit\u003cbr\u003e\u003cbr\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFast Hybrid AF, evolved\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-frame-per-second continuous shooting with fast buffer release\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow you to shoot more than 800 frames 8 at up to 10 fps with AF\/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eSony's smart AI-based Real-time Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImproved Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003cbr\u003e\u003cbr\u003eThe high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003ePet photos made easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eFast, accurate focus for difficult animal shots\u003cbr\u003e\u003cbr\u003eBy setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBird-eye detection supported for both still shots and movies\u003cbr\u003e\u003cbr\u003eFor the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to \"bird\". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e4K 60p movies with smooth, natural-looking capture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eIt is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eWhen recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eChoose your look, for more expressive movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003cbr\u003e\u003cbr\u003eThe S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigh-performance ‘Active Mode’ image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eReliable support for handheld movie shooting\u003cbr\u003e\u003cbr\u003eActive Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eInstantly turn your α7 IV into a web camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAll it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV supports UVC (USB Video Class) \/ UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eShare your still images and movies immediately\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection, and enjoy greater control over automatic image transfer\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImprovements in selection and editing workflow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV incorporates a number of individual improvements to image selection and editing, adding up to a smoother overall workflow that allows large amounts of data to be efficiently managed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eEasy, reliable operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":41400504516763,"sku":"ILCE7M4B.CEC","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1-A7IV_lcd_side_front-Large.jpg?v=1769884896"},{"product_id":"sony-a7-iv-digital-camera-with-28-70mm-lens","title":"Sony A7 IV Digital Camera with 28-70mm Lens","description":"\u003ch3\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFor a new generation of image makers.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNewly developed 33MP1 full-frame back-illuminated CMOS image sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eFlagship-level image processing with BIONZ XR™\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigher resolution, better colour reproduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe new 33MP1 image sensor and processing engine raise the bar for image quality\u003cbr\u003e\u003cbr\u003eIn addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eA selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-bit HEIF3 still-image format for smooth gradations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAlong with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e5-axis optical image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eUp to 5.5-step shutter-speed compensation from the in-body stabilisation unit\u003cbr\u003e\u003cbr\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFast Hybrid AF, evolved\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-frame-per-second continuous shooting with fast buffer release\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow you to shoot more than 800 frames 8 at up to 10 fps with AF\/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eSony's smart AI-based Real-time Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImproved Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003cbr\u003e\u003cbr\u003eThe high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003ePet photos made easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eFast, accurate focus for difficult animal shots\u003cbr\u003e\u003cbr\u003eBy setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBird-eye detection supported for both still shots and movies\u003cbr\u003e\u003cbr\u003eFor the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to \"bird\". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e4K 60p movies with smooth, natural-looking capture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eIt is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eWhen recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eChoose your look, for more expressive movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003cbr\u003e\u003cbr\u003eThe S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigh-performance ‘Active Mode’ image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eReliable support for handheld movie shooting\u003cbr\u003e\u003cbr\u003eActive Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eInstantly turn your α7 IV into a web camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAll it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV supports UVC (USB Video Class) \/ UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eShare your still images and movies immediately\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection, and enjoy greater control over automatic image transfer\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImprovements in selection and editing workflow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV incorporates a number of individual improvements to image selection and editing, adding up to a smoother overall workflow that allows large amounts of data to be efficiently managed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eEasy, reliable operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":41400559468699,"sku":"ILCE7M4KB.CEC","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1-A7IV_SEL2870_front.jpg?v=1769884903"},{"product_id":"sony-vlog-zv-1-digital-camera-bundle","title":"Sony Vlog ZV-1 Digital Camera","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eLarge 1.0-type Exmor RS CMOS image sensor\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eBIONZ X\u003csup\u003eTM\u003c\/sup\u003e image processing engine\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003e4K movie recording\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eDirectional 3-capsule mic with wind screen\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003eVari-angle LCD screen, body grip and recording lamp\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"copy ghost-center with-icon\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eVari-angle LCD screen, for selfie shooting with confidence\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eThe flip-out LCD screen lets you check your framing for vlogs and selfies without the view being restricted by accessories like microphones. The touch panel control makes intuitive adjustment of focus, shutter and other settings simple, even during selfie shooting.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eDirectional 3-capsule mic and a bundled wind screen\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eRecord your voice clearly, even in a crowd, with the built-in three capsule microphone. The unique design and structure uses spatial filtering to capture clear audio in front of the camera with fewer distracting ambient sounds. The included wind screen can also be attached to shoot outdoors, even in windy conditions, with confidence.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eOptimised for easy and natural selfies\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eThe ZV-1 is designed for quick and easy vlogging, with an ergonomic grip for stable selfie shooting, and a bright recording lamp so you’ll never forget to hit record again.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eBeautiful and natural skin tones for everyone\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eSony’s enhanced colour science ensures lively, natural imagery and is especially strong across the diverse range of skin tones. It is available for both movie and still image capture, and is supported with a Soft Skin option to smooth blemishes.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eHigh image quality and easy advanced effects\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eDespite its pocket-friendly design, the ZV-1 is equipped with a large 1.0-type Exmor RS\u003csup\u003eTM\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eCMOS sensor, for high quality images even in dim or challenging lighting conditions. In addition, the large sensor delivers professional-looking images, with a blurred background bokeh, along with high-speed data readout for stunning 4K and super slow motion video capture\u003csup class=\"footNoteNumber footNoteNumber_done\" data-footnote=\"Sound cannot be recorded in Super Slow Motion mode. SDHC\/SDXC memory card of Class 10 or higher is required.\" data-hasqtip=\"24\"\u003e\u003ca name=\"18\"\u003e18\u003c\/a\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eCompatible with all-in-one Bluetooth® grips\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eThe ZV-1 is compatible with our range of shooting grips, including the GP-VPT2BT with Bluetooth® wireless technology, for easy remote control of recording, zoom and even assignable custom controls, without cables. The ideal accessory for vlogging, our grips offer stable and flexible shooting, and also expand into a mini tripod for compact, handsfree capture anywhere. \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eLeave the focusing work to the camera with Real-time Tracking\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eJust turn your face to the camera, and the camera will recognise colour, patterns (brightness), subject distance (depth) and face\/eye information and automatically snap into precise focus tracking. In addition, when the camera recognises eyes, faces, or subjects, a frame is displayed on each target so you can make sure that the subject is in focus and shoot without worrying.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eBeautiful defocused background bokeh, with ease\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eCapture expressive selfies with the professional look of a soft-focus background. The unique Bokeh Switch (C1 button) bypasses all the complexity of exposure balancing and depth-of-field control, and replaces it with a single button. Simply press to switch between having everything in focus, or blurring the background to expertly feature your subject.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eQuickly shift focus between subjects\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eThe high-performance focal plane phase-detection AF sensor enables high-speed and high-precision focusing with Fast Hybrid AF. The sensor uses 315 phase-detection focusing points across a full 65% of the screen area to quickly switch between subjects without hunting. When taking a selfie, the camera can switch focus with just a touch from your face to the background and back again, so sharp and accurate focus comes easy.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eMake your reviews stand out with Product Showcase Setting\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eTake your product reviews to a new level of professionalism with the Product Showcase Setting, for fast and precise focus transitions from you to your featured product. The C2 custom button activates Product Showcase Setting by default, deprioritising your face for focusing and widening the field-of-view. Simply holding a product up in front of the camera will switch the focus point from your face, so there’s no more autofocus frustration and you can efficiently shoot video reviews with ease.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eSmart auto-exposure (AE) transitions, optimised for faces\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eThe kind of erratic, in-the-moment, shooting that makes for compelling vlogging also presents a huge challenge for most cameras. The ZV-1’s clever AE transition algorithm, however, makes rapid exposure adjustments even as lighting conditions change dramatically, through shadow and sunlight, indoors and out. And by prioritising faces, it ensures your video subjects always look their best, even when the lighting is far from ideal.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003ePowerful image stabilisation\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eEven while walking with the camera, you can get smooth, highly stable imagery thanks to the SteadyShot™ joint optical and electronic stabilisation system. It's specifically designed for handheld shots and vlogging with a shooting grip so you’ll enjoy the confidence of blur- and shake-free shots. Instead of holding still, you can concentrate fully on your presentation and framing.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eDynamic super slow motion\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eCapture moments from the decisive to the everyday in epic super slow motion\u003csup class=\"footNoteNumber footNoteNumber_done\" data-footnote=\"Sound cannot be recorded in Super Slow Motion mode. SDHC\/SDXC memory card of Class 10 or higher is required.\" data-hasqtip=\"25\"\u003e\u003ca name=\"18\"\u003e18\u003c\/a\u003e\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eto easily add drama and magic to your videos. With recording frame rates as high as 960fps, almost any moment can be captured, while adjustable playback rates let you slow down the action anywhere from 4x to 40x.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eTime-lapse adds cinematic expression to the passage of time\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eThe ZV-1 features an interval shooting mode\u003csup class=\"footNoteNumber footNoteNumber_done\" data-footnote=\"Wi-Fi does not work during interval shooting.\" data-hasqtip=\"26\"\u003e\u003ca name=\"19\"\u003e19\u003c\/a\u003e\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eideal for creating cinematic time-lapse movies with the aid of our Imaging Edge\u003csup\u003eTM\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eDesktop PC software. The adjustable shooting interval (from 1–60 seconds) and full manual camera control allows spectacular shots of flowing clouds, streaming headlights and more, across up to 9,999 shots. Add a mobile battery, thanks to the convenient USB power input, and you can capture scenes worry-free for hours at a time.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eAttach professional accessories with the MI Shoe\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eOur unique Multi Interface (MI) Shoe offers incredible flexibility to add lights, microphones and much more. Not only does it support standard cold-shoe accessories and flashes, but the interface also allows you to add high-performance audio adaptors such as the ECM-XYST1M stereo microphone, with power available direct from the camera.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eShoot 4K video like a pro\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eCapture all the beauty and detail of the world—and yourself—with 4K (QFHD 3840 x 2160) video recording. Thanks to its high-speed sensor LSI, the ZV-1 uses a full-pixel readout, resampling around 1.7x the number of pixels required for 4K, to condense astonishing detail into each and every frame. \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"t6 tile-title\"\u003eBuilt in ND filters for precise exposure control\u003c\/h1\u003e\n\u003cp class=\"p3\"\u003eA built-in neutral-density filter ensures your exposure is always optimal, without throwing out any of the creative intentions in your shutter angle or F-stop. A staple in all professional video environments, the adjustable ND filter lets you capture blurred motion and expressive bokeh, where it would otherwise be impossible, such as in daylight conditions up to EV19\u003csup class=\"footNoteNumber footNoteNumber_done\" data-footnote=\"With the built-in ND filter.\" data-hasqtip=\"34\"\u003e\u003ca name=\"25\"\u003e25\u003c\/a\u003e\u003c\/sup\u003e.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cp class=\"copy ghost-center with-icon\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":42284015124705,"sku":"ZV1BDI.EU","price":699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/ZV-1_Front-Large_cbeb069c-c3fe-43e1-876d-84bf923296fa.jpg?v=1641556041"},{"product_id":"sony-alpha-6000-twin-lens-kit","title":"Sony a6000 Digital Camera with 16-50mm and 55-210mm","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cu data-mce-fragment=\"1\"\u003eFeatures\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e24.3MP Exmor™ APS HD CMOS sensor with BIONZ X™ engine.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast Hybrid Autofocus (phase and contrast detection).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVersatile E-mount interchangeable lens system.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull manual control for creative photography.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSimple sharing and control with Wi-Fi and NFC One-touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp\u003eThe world’s fastest autofocus makes the a6000 one of the most versatile interchangeable-lens camera available; at a mere 0.06 seconds, you’re assured of getting the perfect shot in any situation from family events to sports to nature.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eFast Hybrid AF\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe advanced Fast Hybrid AF enables more scenes to be focused via phase-detection only (reducing reliance on the contrast-detection mode), delivering the world’s fastest AF available to capture your subject at the exact moment you intend.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eUltra-precise 179 AF points for greater coverage.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eMore autofocus points mean a better chance of capturing a perfectly sharp image, and with a class-leading 179 AF points, the a6000 provides extensive frame coverage and continuous, precise location of your subject—no matter where in the frame they may be.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003e11 fps continuous shooting with AF tracking\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eCapturing an impressive 11 photos a second wouldn’t mean much if they were blurry. That’s where the a6000 excels; you get a very high frames-per-second (fps) rate while the superior AF tracking ensures your selected subject is crisp and clear.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eSmooth AF enhances your movies\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe a6000’s impressive AF capabilities are not just limited to still photos. It uses the same phase-detection priority to ensure fast focusing and smooth tracking to give a professional polish to your most demanding video projects.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eShoot cinematically\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eWith Full 1080 HD at 60p or 24p, you can make the aesthetic choice to capture film-like motion in your videos.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe a6000 is smaller and lighter than comparable DSLRs\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe best camera is the one you have with you. With its compact size and light weight, the a6000 compares favourably to bulkier, heavier DSLRs. Yet with the creativity of interchangeable lenses, manual controls and more, you sacrifice nothing.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eSmarter viewfinder for better photos\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe OLED Tru-Finder™ EVF is another a6000 expert-level tool, with real-time data for planning and previewing shots. Exposure Control compensates for bright\/dim scenes, Focus Zoom enlarges a chosen detail and Display Mode reveals histograms and more.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eSnap, tap and share.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eWi-Fi and NFC (Near Field Communication) connectivity make it simple to show, and share, your genius. It requires no complicated setup and—in one step—enables the transfer of photos or movies to NFC-compatible televisions as well as Android smartphones or tablets.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":43547497300193,"sku":"ILCE6000YB.CEC","price":719.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/3807.jpg?v=1668696862"},{"product_id":"sony-a7r-v-digital-camera-body","title":"Sony A7R V Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeep learning AI Processing Unit\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBack-Illuminated Exmor R Sensor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBIONZ XR processing engine\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAF human\/eye\/animal\/aeroplane\/car\/insect\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e8K24p \/ 4K60p Video\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e61MP Stills\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew active mode IBIS\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e8-stops image stabilisation\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e693 AF points\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImproved colour reproduction\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e240MP Pixel shift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Sony a7R V is the evolution of resolution. Transcending previous autofocus systems to unprecedented levels of accuracy and detail, this camera is for everyone who demands professional results. This 61MP full-frame camera has been redesigned from the ground up to pack incredible features such as 8K and 4K video, 8-stops of IBIS, 240MP pixel shift, 10fps RAW image capture and a new 4-axis touch-capable screen, into an all-new body. The fifth iteration of the Sony Alpha Resolution series is here with impact.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":43623041269985,"sku":"ILCE7RM5B.CEC","price":3999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sonya7rvdigitalcamerabody.jpg?v=1757864200"},{"product_id":"sony-a7-iv-digital-camera-with-fe-24-105mm-f4-g-lens","title":"Sony A7 IV Digital Camera with FE 24-105mm f4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncludes FE 24-105mm f4 G Lens\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e33MP EXMOR R CMOS Sensor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReal-time autofocus\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShoot stills up to 10fps\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e759 points AF\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e4K video up to 60p\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e120p 5x Slow-mo video\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVari-angle touchscreen\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 5.5-stops of Image Stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Sony a7 IV features a 33MP EMOR R CMOS back-illuminated sensor. T\u003c\/span\u003e\u003cspan\u003ehe sensor allows the camera to produce breathtakingly high-quality images even in low-light situations. The Alpha 7 IV inherits the latest colour science and creative modes from Sony’s professional line of cameras. Allowing users to shoot true-to-life vivid images in a unique style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":43655635271905,"sku":"ILCE7M4GBDI.EU","price":2649.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sonya7iv24105kit01.jpg?v=1769884727"},{"product_id":"sony-zv-1-ii","title":"Sony ZV-1 II","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe Sony ZV-1 II is a powerful tool for content creators and vloggers alike. This camera has a fast autofocus, a highly-sensitive HD microphone, and a versatile Vlogger mode to capture exceptionally clear videos. Its features ensure you get the best quality footage and sound every time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eFrame it all\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eWith the vlog camera ZV-1 II, you can shoot everything from group selfies to sprawling cityscapes. The wide-angle 18 mm\u003cspan\u003e \u003c\/span\u003elens can capture a wider field of view than the human eye, so you can easily fit everyone or everything in the frame. Whether you're indoors or out, the wide-angle lens turns everyday scenes into dynamic footage.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eVersatile framing\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003eThe ZV-1 II lets you frame your shots exactly how you want, thanks to its wide-anglezoom lens. 18 mm\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e \u003c\/span\u003eis great for selfies, while 50 mm is ideal for portraits and snapshots. What's more, the maximum apertures of F1.8 with the wide-angle and F4 with the telephoto give a smooth background bokeh, adding all the atmosphere you need.\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eCreative colours\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eNo experience is needed to make an impressive vlog with all the right visuals from the outset. My Image Style\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003elets you simply tweak brightness and colour while viewing what you plan to shoot - all without having to wade through menus. For shots with more creative colour and mood, Creative Look offers ten presets so simply select one that matches your vision.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eBuilt-in mic for clear voice recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cspan\u003eIn [Auto] mode, the new built-in Intelligent 3-Capsule Mic switches\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ethe direction of the built-in mic from [All Directions] to [Front] when the camera recognises a human face in the frame. Or you can switch manually to [Front] for selfies or [Rear] when shooting with narration. Attach a supplied windscreen to reduce wind noise and capture clearer audio outdoors.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eEffortlessly portable\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSmall and lightweight, the vlog camera ZV-1 II is designed to be taken out anywhere - just like your smartphone. Weighing just 292 g, capture everyday life with ease and grab content on the go.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSimple, intuitive control\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eEven first-time vloggers can jump straight into shooting with the ZV-1 II; there’s no need to study complex settings. Touch function icons like recording and self-timer are displayed on the screen for easy control. These are also great for shooting selfies or in other situations when you can’t reach the physical buttons on the camera.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eFocus on you\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe ZV-1 II automatically makes sure you always stay in focus with Touch Tracking. It recognises human faces and eyes, so it keeps track of the main subject without wandering off. Just tap the subject on the screen to activate the feature. Eye AF can even be set to track animal faces and eyes.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003ePowerful image stabilisation\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eShaky footage can ruin the best of vlogs, but the ZV-1 II is built to let you capture great footage even while you’re walking and shooting handheld. Active Mode\u003cspan\u003e \u003c\/span\u003ehelps to minimise camera blur, giving you steadier shots without the need for any post-shoot editing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: center;\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eStand out with just a tap\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe ZV-1 II is designed for easier content creation. Activate the Product Showcase Setting and the camera will automatically focus on the product you're holding with no additional gestures needed. Or use Bokeh Switch to get a softly blurred background - simply select [Defocus] to make the subject stand out, or [Clear] to keep the entire image in focus.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSelfies made simple\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003eLet the ZV-1 II work for you to capture great group moments. When taking selfies in iAUTO mode with two or three people, the camera automatically adjusts the setting to keep everyone’s faces sharp and clear\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eAlways look your best\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eLook your best any time you're shooting. Without any special settings, the ZV-1 II accurately captures your skin tone, ensuring a healthy and natural look. Face Priority AE automatically brightens your face so there's no need to worry about lighting either. There's also a Soft Skin Effect selectable to OFF\/ Low\/ Mid \/High to adjust your skin smoothness.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eAlways know when you’re recording \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSay goodbye to accidentally missing the action. When you press the MOVIE button or tap the record icon on the LCD screen, the recording lamp glows red and a red frame appears on the screen, letting you know instantly that you're capturing what counts. The rotatable screen means you can also track recording while shooting from any angle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":43947214897377,"sku":"ZV1M2BDI.EU","price":869.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/sonyzv1ii01.jpg?v=1753788046"},{"product_id":"sony-a9-iii-digital-camera","title":"Sony a9 III Digital Camera","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExperience the ultimate in digital photography with the Sony a9 III camera. With its advanced features and technologies, this camera boasts an incredible 35mm full-frame sensor and high-speed shooting capabilities of up to 20 frames per second. Capture every moment with unmatched precision and clarity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThe \u003c\/span\u003e\u003cb\u003eSony a9 III\u003c\/b\u003e\u003cspan\u003e is a revolution in camera design tailored for sports and wildlife photography. This latest addition to the a9 series is a groundbreaking development, featuring a newly developed Exmor RS image sensor - \u003c\/span\u003e\u003cb\u003ethe world’s first Full-frame stacked 24.6MP CMOS sensor to feature a global shutter system\u003c\/b\u003e\u003cspan\u003e. Say good-bye to distortion in fast-moving scenes and witness zero viewfinder blackout during still image capture. Shoot continuous bursts at an astounding 120 frames per second with full AF and AE tracking. The Alpha 9 III AI processing unit ensures unparalleled subject recognition accuracy. It features a 1\/80000 second maximum shutter speed for freezing fast objects, along with flash sync seamlessly at all shutter speeds up to the maximum 1\/80000 second, eliminating the illumination drop-off seen with High-Speed Sync (HSS) and enabling you to capture challenging scenes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThe α9 III features the world's first\u003c\/span\u003e\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003efull-frame stacked 24.6 MP\u003c\/span\u003e\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCMOS image sensor with a global shutter system. Unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom, the newly-developed Exmor RS™ image sensor exposes and reads all pixels simultaneously so the camera can capture fast-moving subjects with absolutely no distortion. Combined with a maximum shutter speed of 1\/80000 second (1\/16000 second during continuous shooting)\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e, the α9 III is a game changer for professional photography.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe α9 III is defined by speed and accuracy, enabling it to capture decisive moments with ease. It's capable of shooting continuous bursts at up to 120 fps with full AF\/AE tracking\u003c\/span\u003e\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan\u003e,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e all without viewfinder blackout, and its highly-advanced AI processing unit recognises subjects with astonishingly high precision and reliability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAt 1\/80000 second\u003cspan style=\"color: #000000; font-family: Arial;\" color=\"#000000\" face=\"Arial\"\u003e, \u003c\/span\u003ethe maximum shutter speed of the α9 III makes it easy to capture fast-moving subjects in almost any situation. What's more, a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM)\u003cspan face=\"Arial\" color=\"#000000\" style=\"color: #000000; font-family: Arial;\"\u003e \u003c\/span\u003ecan synchronise at all shutter speeds, eliminating the steep, nonlinear drop-off in illumination that occurs with high-speed sync (HSS) and ensuring even illumination across the image.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFastest and most accurate Autofocus yet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to Sony's exceptional AI-based AF, this camera now detects subjects' eyes from a distance, providing extra tools for professionals to capture uncompromisingly sharp shots. It's also paired with a 9.44 million-dot EVF and rapid refresh rates, that guarantee that your subjects stay in focus no matter how dynamic the scene. Experience sharper, clearer focus that extends beyond your expectations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightning-Fast Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor the first time, experience a blistering shutter speed of 1\/80,000 second, enabling you to freeze moments that your eye couldn't perceive. What's more, the flash sync speed has been enhanced to match any shutter speed you wish to use. Unleash your portrait photography creativity even in broad daylight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ultimate Professional Tool\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 9 III has been meticulously crafted with professionals in mind, focusing on both comfort and execution speed. This camera offers a robust and durable body design, featuring a new grip for enhanced handling. With a 4-axis multi-angle screen, new customisable buttons, and improved connectivity, it's designed to meet the demands of professional photographers.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWorld's first Global Shutter\u003c\/li\u003e\n\u003cli\u003e24.6MP CMOS Sensor\u003c\/li\u003e\n\u003cli\u003e120fps blackout-free continuous shooting\u003c\/li\u003e\n\u003cli\u003eReal-time Autofocus\u003c\/li\u003e\n\u003cli\u003eAI Autofocus\u003c\/li\u003e\n\u003cli\u003eDistortion-free 4K video\u003c\/li\u003e\n\u003cli\u003eLightning-fast 1\/80,000 shutter speed\u003c\/li\u003e\n\u003cli\u003e8.0 Stop, 5 axis IBIS\u003c\/li\u003e\n\u003cli\u003e4-axis multi-angle LCD\u003c\/li\u003e\n\u003cli\u003e9.44 million-dot EVF\u003c\/li\u003e\n\u003cli\u003eFlash sync at any shutter speed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":44451799695585,"sku":"ILCE9M3B.CEC","price":6099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/1.Alpha9IIICameraProductFrontViewcopy.jpg?v=1706182631"},{"product_id":"sony-a7c-ii-digital-camera-body-black","title":"Sony A7C II Digital Camera Body - Black","description":"\u003cp\u003e\u003cstrong\u003eCompact Size, Versatile Full-frame Power\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e33.0-megapixel full-frame back-illuminated Exmor R™ CMOS image sensor and BIONZ XR processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-edge technologies for creative movie production, including 4K 60p8 and S-Log3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative AI processing unit for more accurate subject recognition\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis in-body image stabilisation achieves 7.0-step performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight body with vari-angle monitor for shooting flexibility and manoeuvrability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. 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It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilisation\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II's high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms that effectively correct 7.0 steps of camera shake. Compatible lenses with built-in image stabilisation6 combine with improved synchronisation between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture78, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post-processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe AI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7C II is equipped with an AI processing unit dedicated explicitly to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a broader range of subject types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHuman pose estimation for accurate subject recognition\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognise human movement, significantly improving eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to identify not just eyes but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable recognition of a broader range of subjects\u003c\/strong\u003e\u003cbr\u003eThe α7C II features a powerful AI processing unit capable of human, animal, bird, insect, car\/train and aeroplane recognition. Animal recognition now recognises the eyes of some grazing and small animals and the eyes and heads of dogs, cats and similarly featured animals. It can even identify these animals when their eyes are obscured from view. 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A [Shutter When Power Off] function also closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top, front, and rear cover.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection. This provides excellent resistance to dust and moisture in challenging outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45350165643489,"sku":"110234","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/a437acd7-9d79-45a3-98f6-036517ba4beb.jpg?v=1769884858"},{"product_id":"used-sony-rx10-iv","title":"Used Sony RX10 IV","description":"\u003cp\u003eThe Sony RX10 IV is a versatile, high-performance bridge camera designed for enthusiasts and professionals. Featuring a 20.1-megapixel 1-inch Exmor RS CMOS sensor and BIONZ X image processor, the RX10 IV delivers exceptional image quality and fast performance. Key features include a 24-600mm f\/2.4-4 Zeiss Vario-Sonnar T* lens, 315-point phase-detection autofocus system, and 24 fps continuous shooting. The camera supports 4K video recording with full pixel readout and no pixel binning. Other highlights are a high-resolution electronic viewfinder, a tilting LCD touchscreen, and built-in Wi-Fi and Bluetooth for seamless connectivity. Ideal for wildlife, sports, and travel photography, the Sony RX10 IV combines advanced technology with user-friendly features.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eItem Condition:\u003c\/strong\u003e Excellent\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe body shows little signs of use. The viewfinder and screen are unmarked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eThis product comes with: \u003c\/strong\u003eOriginal Packaging, Three Batteries, Dual Charger, Single Charger, Strap, Manuals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBrand: Sony\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eShutter Count: Not Available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eStock code: 147294\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBin\/Rack: WIN03\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eCondition definitions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003e1: \"MINT\"\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eLooks brand new, i.e. no cosmetic wear and tear conditions\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003e2: \"Excellent\"\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIt looks close to new, i.e. only the lightest signs of cosmetic wear condition\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003e3: \"Good\"\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eGood overall condition may have signs of cosmetic wear, i.e. light scuffing to some areas \/ slightly shiny surfaces. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eCondition 4: \"Well Used\"\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe well-used condition may have significant signs of cosmetic wear, i.e., scuffing to some areas, shiny surfaces, or marks. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eCondition 5: \"Heavily Used\"\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHeavily used conditions may have significant signs of cosmetic wear, i.e. scuffing \/ shiny surfaces\/marks\/scratches \/ chipping to paint\/peeling surfaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eCondition 6: \"Faulty\" \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eNot in complete working order\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWe offer a 12 Months warranty Against Mechanical Breakdowns on all our used equipment.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThis does not include accidental damage, shutter\/mirror breakdown over the company's rated amount, or loss or theft. \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFor our \u003cstrong\u003evintage\u003c\/strong\u003e items, such as film cameras\u003cstrong\u003e,\u003c\/strong\u003e this warranty does not cover failed light seals, classified as wear and tear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePlease keep a copy of your receipt, which is enclosed with your delivery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eTERMS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePlease read and understand all of these items before buying, and if you have any questions, please ask first.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWe use myshuttercount.com \u0026amp; ShutterCount App in the Apple App Store. After purchase can check this using the same method, please allow a dozen or so actions on either side of any figure given because your camera may be double-checked before sending it out to you. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cem\u003eDISCLAIMER - we have no connection with this website and provide this shutter count to help your buying decision - we cannot state with 100% accuracy how correct the shutter count reading is - but we have no reason to dispute it.\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePhotographs - We \u003cstrong\u003eDO NOT \u003c\/strong\u003euse Google\/stock images for any of our second-hand goods sold on eBay. We take them when listing and use them as part of the condition description.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInventory - We sell all our items via our website, the High Street Store, and other web places. If one of our items is corrupted, we can cancel the order and refund your money. We use a 3rd Party App to link our inventory; sometimes, things get corrupted. You will see this as the description and the title may not be related. If you have any questions, please contact us, and one of our team members will answer them promptly.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIf you wish to view the item before purchasing, visit our Colwyn Bay shop (address below). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e\u003cstrong\u003eWe do not routinely monitor our emails and messages during weekends or public holidays.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Trade In","offers":[{"title":"Default Title","offer_id":45427833045217,"sku":"147294","price":1050.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/7527e21e-a066-4dbd-a1da-4a96aef39080.jpg?v=1719501201"},{"product_id":"sony-a6700-digital-camera-body","title":"Sony A6700 Digital Camera Body","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517729267937,"sku":"110277","price":1349.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/c2cffcd0-9769-46a7-ba49-7e6d0b8c9d63.jpg?v=1769884863"},{"product_id":"sony-a6700-digital-camera-body-with-16-50mm-power-zoom-lens","title":"Sony A6700 Digital Camera Body with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730250977,"sku":"110278","price":1449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/a20a5fc2-160c-40a5-b063-771c15797f1c.jpg?v=1769884871"},{"product_id":"sony-a6700-digital-camera-body-with-18-135mm-f3-5-5-6-oss-lens","title":"Sony A6700 Digital Camera Body with 18-135mm f3.5-5.6 OSS Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eInnovative AI processing unit for enhanced subject recognition, AF and Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIn-body 5-axis image stabilisation with Active Mode for movie shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-level movie performance inherited from the Cinema Line\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. Thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass), it offers extraordinary sensitivity, resolution, and dynamic range.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWide dynamic range for diverse shooting scenarios\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003. It offers a wide dynamic range to capture natural gradations in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eConsistently accurate exposure and colour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colours under various light sources, from sunlight to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colours.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eChoose your Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides ten presets that can be used just as they are or customised via eight adjustable parameters to suit the subject or scene, whether you're shootiyou'rells, movies or live-streaming. You can easily set the mood before shooting so your images are ready to share immediately.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePortrait photograph of a woman and an enlargement photograph of her face\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003ePrecise compensation at the single-pixel level\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThrough enhanced design and control of critical parameters, the α6700 provides precise detection and control down to the single-pixel level, taking full advantage of the sensor's 26.0sensor'sel5 resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSelectable RAW file types and quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing more high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is supplied for JPEG and HEIF images.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInnovative AI processing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 has an innovative AI processing unit that significantly enhances its performance, including more accurate recognition for a broader range of subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHuman pose estimation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 uses subject form data to recognise movement, improving human eye recognition. It also employs learned human forms and postures to precisely recognise body and head positions, making it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWider subject recognition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIn addition to humans and animals, the α6700 now recognises birds, insects, cars, trains, and airplanes7, providing even greater flexibility and reliability when shooting stills and movies. Heads and bodies are recognised in addition to eyes (Real-time Eye AF) for the Human and Animal settings and now for the Bird setting, with animal recognition performance more than 40%8 higher than that of the α6600.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSmarter Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe upgraded and more reliable AI-based Real-time Tracking simplifies shooting in a broader range of situations, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.10\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K movie recording for stunning quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony'Sony'srietary 6K oversampling technology. Compressing this expanded detail into the output achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate 4K 120p (100p) recording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies on camera. This expands creative possibilities in post-production by allowing subject motion to be emphasised or transformed into smooth, slow motion. S\u0026amp;Q mode18 also enables the recording of slow or quick-motion sequences in the camera from the outset. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExpressive S-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIncorporating the exact colour science as the highly regarded CineAlta and Cinema Line, the α6700 includes SonySony's picture profile as a preset, delivering images with more faithful colour reproduction and natural skin tones.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative colour editing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eReal-time Tracking for movies\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate Tracking, a custom button can temporarily track a selected subject regardless of the subject and the focus area setting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode for enhanced movie image stabilisation21\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode 21 provides robust image stabilisation for handheld movie shooting. The α6700 can accurately measure camera shake, which is then precisely compted optically, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K22. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eSENSOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAPS-C type (23.3 x 15.5 mm), Exmor R CMOS sensor\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eISO SENSITIVITY\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: ISO 100 - 32000 (expandable to ISO 50 - 102400), AUTO (ISO 100 - 6400, selectable lower limit and upper limit), Movies: ISO 100 - 32000 equivalent, AUTO (ISO 100 - 6400, selectable lower limit and upper limit)\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eBATTERY LIFE (STILL IMAGES)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eApprox. Five hundred fifty shots (Viewfinder) \/ Approx. 570 shots (LCD monitor) (CIPA standard)37\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStill images: Approx. 26.0 megapixels max.38, Movies: Approx. 19.9 megapixels max.38\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eMONITOR TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e7.5 cm (3.0-type) type TFT\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730578657,"sku":"110279","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/d84082c9-3d70-4886-ad52-f20e006b0892.jpg?v=1769884879"},{"product_id":"sony-zv-e1-digital-camera-body","title":"Sony ZV-E1 Digital Camera Body","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e12.1 MP1 full-frame back-illuminated CMOS Exmor R image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAn AI processing unit for more comprehensive, more accurate subject recworld'sn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight full-frame camera with interchangeable lenses2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eExpressive imagery that emphasises the subject\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSony's cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R™ full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. With up to 8x more processing power, the latest BIONZ XR™ performs high-speed real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eChoose from a variety of lenses to express yourself\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBecause Sony features Sony's E-mount, the ZV-E1 can be used with all E-mount lenses, including the excellent G Master series with stunning resolution and world-class bokeh. Choosing focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlights roll-off in portraits. At the same time, the Soft Skin Effect smoothes out minor wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasise your main subject, a press of the Bokeh Switch creates an impressive full-frame bokeh in the background.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreate memorable imagery with a Cinematic Vlog Setting.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes resembling feature movies. By choosing a Look, Mood and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Sett\" ng i \"includes \"Look\" options such as S-Cinetone that can enhance \"skin\" tones, \"Mood\" options that can emphasise specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced using a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDynamic, active Mode stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eA high-precision stabilisation unit, gyro sensors built into the camera, and optimised image stabilisation algorithms allow advanced electronic stabilisation to work with the camera's 5-axis optical in-body image stabilisation system in a new Dynamic, active Mode. The Dynamic Active Mode is approximately 30 times more effective than the Active Mode provided in previous models. This makes shooting smooth, stable vlog footage easier while moving around for bold, dynamic expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFraming Stabilizer maintains a constant subject position\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Framing Stabilizer feature automatically ensures the subject's position in the frame is constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology two cameras the camera's Dynamic, Active Mode image stabilisation to keep the subject in the frame reliably during handheld shooting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI-based Auto Framing for movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognising a subject and initialising tracking, any other subject can be selected for tracking by touchicamera's camera's moCreators'the Creators' App on a smartphone.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI plus leading technology achieves precision focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognise a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognise insects, cars, trains, and aeroplanes as subjects. With Real-time Tracking, the recognised subject can be tracked in real-time at high speed.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eTenacious Real-time ZV-E1'sg\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1's AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject recognition performance has improved dramatically, offering higher tracking reliability from when the function is initiated and making it more useful in a broader range of shooting situations. Even people wearing helmets or masks or animals facing away from the camera can be accurately detected and tracked in real time.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSuppress image shifts while focusing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 includes a Breathing Compensation function that minimises focus breathing—changes in the angle of view caused by changes in the lens's focus—that can occur when focusing while recorSony's sovies. Sony's original Clear Image Zoom technology automatically maintains a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eProduct Showcase Setting for product review videos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eMultiple Face Recognition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith this feature, the camera will automatically adjust bokeh and focus on multiple recognised faces in the groups, so you don't have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreative zoom control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe zoom lever on top of the grip controls compatible powered zoom lenses and allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the complete precision and camera's camera's phase-detection AF system is realised even during digital zoom operations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSlow and Quick Motion\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p) or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh perspectives on dynamic sports and other action.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to capture the voice of your main subject clearly, and depending on your shoot, your microphone's directivity to Front, Rear, All Directions or Auto.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, which offers even better colour reproduction than S-Gamut. Cine is a colour space designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePicture Profile with imported LUT files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera so that post-processing colour correction can be minimised or eliminated.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO for greater exposure setting freedom\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the scene's brightness while the aperture and shutter speed are set manually. For optimum exposure, ISO can be set to AUTO or manually between 640 and 102400 (160 and 409600 in expanded ISO mode).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSmallest and lightest in the world in its class\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight vlog camera has a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting, gimbal, and drone mounting, as well as extraordinary mobility that gives vloggers new capabilities for creative expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSimple operation for stress-free shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe side-opening vari-angle LCD screen and the positioning of significant controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from about any angle. At the same time, the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other con camera's top panel are laid out for easy access and operation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntuitive touch operations\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSwiping the left or right edge of the monitor display reveals touch function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eQuick access to frequently used menu items\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed, and other essential shooting parameters via a list-style main menu. This menu can be displayed on a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimised for movies and stills are available.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDust- and moisture-resistant design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eZ-series battery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThSony's1 uses Sony's high-capacity Z battery. The image processing engine, image sensor, and related circuitry have been designed to optimise power economy under all shooting conditions for even better power performance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConvenient features for confident shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eShoot confidently while the ZV-E1 supports you with a range of helpful features. These include a recording lamp on the front of the camera so you can see when the recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only the required footage.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOptional accessories to make the most of vlogging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eYou cavlog'st your vlog's sound with an optional external microphone attached to the ZV-E1's microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEasy, stable smartphone connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConnection stability when transferring images from the creators of the Creators' App on a smartphone has been dramatically improved as transfers continue in the background, even if the smartphone display sleeps or a different app is launched. Overall, workflow from shooting to sharing has been notably improved.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-quality live streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 allows live streaming at 4K 30p, with UVC\/UAC support. When connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Features like narrow depth of field, optical zoom, the Intelligent 3 Capsule Microphone, Face Priority AE, and Eye AF add a new dimension to online meetings, live events, or even simple conversations with family and friends.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEnvironment-friendly packaging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe outer packaging of ZSony's\" loys Sony's \"Original B\" end Material\" consists of bamboo, sugar cane, and recycled paper. It contains no plastics. This unique material produces high-quality, durable, recyclable packaging with a low environmental impact.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eRecycled materials\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOur repeatedly recyclable, durable, high-quality SORPLAS™ material uses no non-recyclable resources. SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing environmental stress without compromising performance or functionality.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUpgrade from 4K 60p to 4K 120p\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517730808033,"sku":"110282","price":1979.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/0e7163f0-7f7d-4eb2-a7df-c1caffb09212.jpg?v=1769884717"},{"product_id":"sony-zv-e1-digital-camera-with-28-60mm-lens","title":"Sony ZV-E1 Digital Camera with 28-60mm Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003e12.1 MP1 full-frame back-illuminated CMOS Exmor R image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced BIONZ XR image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAn AI processing unit for more comprehensive, more accurate subject recworld'sn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight full-frame camera with interchangeable lenses2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eExpressive imagery that emphasises the subject\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSony's cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R™ full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. With up to 8x more processing power, the latest BIONZ XR™ performs high-speed real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eChoose from a variety of lenses to express yourself\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eBecause Sony features Sony's E-mount, the ZV-E1 can be used with all E-mount lenses, including the excellent G Master series with stunning resolution and world-class bokeh. Choosing focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlights roll-off in portraits. At the same time, the Soft Skin Effect smoothes out minor wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasise your main subject, a press of the Bokeh Switch creates an impressive full-frame bokeh in the background.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreate memorable imagery with a Cinematic Vlog Setting.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes resembling feature movies. By choosing a Look, Mood and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Sett\" ng i \"includes \"Look\" options such as S-Cinetone that can enhance \"skin\" tones, \"Mood\" options that can emphasise specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced using a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDynamic, active Mode stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eA high-precision stabilisation unit, gyro sensors built into the camera, and optimised image stabilisation algorithms allow advanced electronic stabilisation to work with the camera's 5-axis optical in-body image stabilisation system in a new Dynamic, active Mode. The Dynamic Active Mode is approximately 30 times more effective than the Active Mode provided in previous models. This makes shooting smooth, stable vlog footage easier while moving around for bold, dynamic expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFraming Stabilizer maintains a constant subject position\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Framing Stabilizer feature automatically ensures the subject's position in the frame is constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology two cameras the camera's Dynamic, Active Mode image stabilisation to keep the subject in the frame reliably during handheld shooting.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI-based Auto Framing for movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognising a subject and initialising tracking, any other subject can be selected for tracking by touchicamera's camera's moCreators'the Creators' App on a smartphone.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAI plus leading technology achieves precision focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognise a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognise insects, cars, trains, and aeroplanes as subjects. With Real-time Tracking, the recognised subject can be tracked in real-time at high speed.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eTenacious Real-time ZV-E1'sg\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1's AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject recognition performance has improved dramatically, offering higher tracking reliability from when the function is initiated and making it more useful in a broader range of shooting situations. Even people wearing helmets or masks or animals facing away from the camera can be accurately detected and tracked in real time.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSuppress image shifts while focusing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 includes a Breathing Compensation function that minimises focus breathing—changes in the angle of view caused by changes in the lens's focus—that can occur when focusing while recorSony's sovies. Sony's original Clear Image Zoom technology automatically maintains a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eProduct Showcase Setting for product review videos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eMultiple Face Recognition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eWith this feature, the camera will automatically adjust bokeh and focus on multiple recognised faces in the groups, so you don't have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCreative zoom control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe zoom lever on top of the grip controls compatible powered zoom lenses and allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the complete precision and camera's camera's phase-detection AF system is realised even during digital zoom operations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSlow and Quick Motion\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p) or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh perspectives on dynamic sports and other action.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntelligent 3 Capsule Microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to capture the voice of your main subject clearly, and depending on your shoot, your microphone's directivity to Front, Rear, All Directions or Auto.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, which offers even better colour reproduction than S-Gamut. Cine is a colour space designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003ePicture Profile with imported LUT files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera so that post-processing colour correction can be minimised or eliminated.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO for greater exposure setting freedom\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the scene's brightness while the aperture and shutter speed are set manually. For optimum exposure, ISO can be set to AUTO or manually between 640 and 102400 (160 and 409600 in expanded ISO mode).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSmallest and lightest in the world in its class\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe world's most compact, lightweight vlog camera has a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting, gimbal, and drone mounting, as well as extraordinary mobility that gives vloggers new capabilities for creative expression.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSimple operation for stress-free shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe side-opening vari-angle LCD screen and the positioning of significant controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from about any angle. At the same time, the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other con camera's top panel are laid out for easy access and operation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eIntuitive touch operations\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSwiping the left or right edge of the monitor display reveals touch function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eQuick access to frequently used menu items\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed, and other essential shooting parameters via a list-style main menu. This menu can be displayed on a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimised for movies and stills are available.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eDust- and moisture-resistant design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eZ-series battery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThSony's1 uses Sony's high-capacity Z battery. The image processing engine, image sensor, and related circuitry have been designed to optimise power economy under all shooting conditions for even better power performance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConvenient features for confident shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eShoot confidently while the ZV-E1 supports you with a range of helpful features. These include a recording lamp on the front of the camera so you can see when the recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only the required footage.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOptional accessories to make the most of vlogging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eYou cavlog'st your vlog's sound with an optional external microphone attached to the ZV-E1's microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEasy, stable smartphone connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eConnection stability when transferring images from the creators of the Creators' App on a smartphone has been dramatically improved as transfers continue in the background, even if the smartphone display sleeps or a different app is launched. Overall, workflow from shooting to sharing has been notably improved.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eHigh-quality live streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 allows live streaming at 4K 30p, with UVC\/UAC support. When connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Features like narrow depth of field, optical zoom, the Intelligent 3 Capsule Microphone, Face Priority AE, and Eye AF add a new dimension to online meetings, live events, or even simple conversations with family and friends.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eEnvironment-friendly packaging\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe outer packaging of ZSony's\" loys Sony's \"Original B\" end Material\" consists of bamboo, sugar cane, and recycled paper. It contains no plastics. This unique material produces high-quality, durable, recyclable packaging with a low environmental impact.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eRecycled materials\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eOur repeatedly recyclable, durable, high-quality SORPLAS™ material uses no non-recyclable resources. SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing environmental stress without compromising performance or functionality.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eUpgrade from 4K 60p to 4K 120p\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif;\"\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517731299553,"sku":"110283","price":2399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/3bdc46da-68a8-46c4-9f63-26c9fd6240e9.jpg?v=1769884722"},{"product_id":"sony-zv-e10-ii-digital-camera-body","title":"Sony ZV-E10 II Digital Camera Body","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"\u003eWith a large 26.0-megapixel APS-C format Exmor R CMOS sensor, the latest BIONZ XR image processing engine, interchangeable lenses, and an array of dedicated vlog settings, the ZV-E10 II offers advanced expressive freedom in a compact that is ideal for content creators on the go.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExmor R™ CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II features Sony's most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor. With a 26.0-megapixel resolution, it allows high-quality image capture with greater sensitivity and less noise, even in low-light settings.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR™ image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more real-time processing power, the latest BIONZ XR image processing engine delivers extraordinary detail and sharpness for stills and movies. The standard ISO range extends from 100 to 32000, offering an ideal combination of high sensitivity with low noise. And, thanks to its high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K (QFHD: 3840 x 2160) footage at up to 60p.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreate your vision in-camera\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look function makes it easy to create expressive moods for stills and movies right in the camera. 10 Creative Looks are provided as presets that can be used as they are or customised via a range of adjustable parameters. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, the background bokeh, brightness, and colour tone can be easily adjusted via icons on the touch screen. This provides an intuitive way to adjust parameters to create expressive imagery without dealing with technical details such as F stops, exposure compensation, or colour temperature.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic expression\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without dealing with complex camera settings. By choosing an appropriate Look and Mood, anyone can create cinematic vlog footage that ideally matches the scene and their creative intent. Cinematic Vlog Setting includes \"es \"L\"oks\" such as S-Cinetone™, which can enhance skin tones, \"M\" ods\" that can emphasise specific colours, and AF transition speed, which determines how quickly autofocus will switch between subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInterchangeable lenses to capture your vision\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFrom the G Master™ series, which blends breathtaking resolution with exquisite bokeh, to the G Lens™ series, which offers first-class image quality, the ZV-E10 II is compatible with a wide range of Sony E-mount lenses. The ZV-E10 II lens kit includes the versatile E PZ 16-50mm F3.5-5.6 OSS II.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eClear, beautiful skin tones\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe colours and textures of human skin are ideally and consistently reproduced no matter the lighting and are independently optimised for still and movie shooting. Gradation rendering has also been refined for better-looking skin tones and highlights roll-off in portraits. For further enhancement, the Soft Skin Effect de-emphasises wrinkles and blemishes on the subject's face while increasing clarity around the eyes and mouth for great-looking skin. This is alongside Face Priority AE, which automatically maintains optimum exposure for faces, even in backlit or dimly lit situations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEasily capture fleeting expressions and scenes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCapture motion with new creative freedom using the S\u0026amp;Q modes. The ZV-E10 II offers up to 5x slow motion video, leveraging 120 fps capture for 24p playback and the high-quality XAVC-S Full HD format. Time-lapse sequences can also be created in-camera and are particularly effective for capturing the movements of people, cities or clouds in time-compressed form. The exposure interval can be set from one second to 60 seconds, making it easy to compress slow action into impressive time-lapse sequences. When capturing still images, continuous shooting with the camera's electronic shutter is possible at up to 11 fps with full AF\/AE tracking, making it possible to capture the most fleeting movements and expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR image processing engine and optimised algorithms produce improved AF performance. A high-density array of 759 focal plane phase­ detection AF points covers almost the entire image area to ensure smooth, precise focus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStable handheld shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode electronic image stabilisation employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K. Standard and Active stabilisation settings can be selected as needed via the menu. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering professional, distraction-free rack focusing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIntelligent 3-capsule microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAn advanced 3-capsule microphone offers excellent pickup and noise reduction performance, making recording transparent, high-quality audio more accessible than ever. Select Auto or choose from Front, Rear, or All Directions settings to match various recording situations and environments.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEnhanced audio for shooting and editing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is supplied with a simple windscreen to reduce noise when shooting in outdoor situations significantly. Theera'sra's Multi-Interface (Ml) Shoe supports digital audio interfaces for more versatile audio capture, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from microphones, such as the optional ECM series.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K 60p \/ 10-bit 4:2:2 All-Intra\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports various recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p resolutions. For professional workflows, User LUT files can be imported to record the desired look directly in the camera. This enables efficient and predictable post-production in software like Catalyst Browse, Catalyst Prepare \/ Plugin and Master Cut.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma for extra wide dynamic range\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eTouch operation for vertical, horizontal, or selfie shots\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eVertical format supported\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly conforming to your needs in any situation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eC1 (Custom 1) and Background Defocus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe C1 (Custom 1) button can be assigned to a frequently used function for fast one­ touch access during shooting, or play present is preset out of the box to Background Defocus, allowing you to quickly and instantly increase the background blur to emphasise a main subject. Press again to turn bokeh off for clear, deep-focus shots when shooting cityscapes or scenery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eProduct Showcase, custom functions buttons and easy transfers\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is designed for easy vlogging, with customisapresettons preset to functions like the Product Showcase mode. With this function activated, simply hold a product in front of the lens, and the camera will smoothly switch focus to the product and return it to your face when the product is moved away. Other frequently used functions can be assigned to the Fn (Function) menu for one-touch recall when needed. And oyou'veu’ve captured your footage, the Smartphone Transfer button in the playback mode enables fast, wireless, transfer of images to your smartphone and on to your favourite social networks with just a couple of quick taps.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFast-access switches and controls\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA convenient Stills\/Movie\/S\u0026amp;Q switch allows a fast selection of the corresponding modes. At the same time, an ergonomic control dial can be used to adjust a range of camera parameters, such as shutter speed or aperture. The dial can also be used alongside the standard navigation buttons for quick selection inside the Fn and settings menus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eLive streaming and simple sharing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports 5 GHz Wi-Fi, making it ideal for wireless live streaming. The SuperSpeed USB 5 Gbps (USB 3.2) Type-C® port also allows high-speed wired transfer to a smartphone or PC for easy post-production and sharing on social media platform\u003c\/span\u003e\u003cstrong\u003eCreators'\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eors' Cloud\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreators' Cloud platform supports creative work, from shooting to production, by combining advanced camera technology from Sony with cloud-based Al. It is also a place for discovery and collaboration with other creators worldwide. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh battery capacity for extended shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, which allows continuous movie recording for up to 195 minutes per charge. Quick charging is possible when connected to a device that supports USB PD (Power Delivery). Power can also be supplied from an external computer via a USB cable for live streaming (USB streaming).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCompact, lightweight, easy-to-hold\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 inches) high by 114.8 mm (4 5\/8 inches) wide by 54.2 mm (2 1\/4 inches) deep with a body that weighs just 292 grams (approx. 10.3 oz) — a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Hold and feel are enhanced by a specially shaped and textured grip. An optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT) includes zoom and shooting controls that are easy to use when shooting one-handed and can also be used as a tripod, leaving both hands free for product reviews or shooting from a distance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eComprehensive accessibility features\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Screen Reader function reads text menu screens aloud, even during movie playback. It can be activated from the menu, where volume and reading speed can also be set as required. The ZV-E10 II also comes equipped with many other accessibility features, including menu magnification and touch focus, tracking, and shutter release.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517732380897,"sku":"110280","price":874.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/dd966b8c-6a99-4946-b8d9-4acff8350e8f.jpg?v=1721321025"},{"product_id":"sony-zv-e10-ii-digital-camera-body-with-16-50mm-ii-power-zoom-lens","title":"Sony ZV-E10 II Digital Camera Body with 16-50mm II Power Zoom Lens","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"\u003eWith a large 26.0-megapixel APS-C format Exmor R CMOS sensor, the latest BIONZ XR image processing engine, interchangeable lenses, and an array of dedicated vlog settings, the ZV-E10 II offers advanced expressive freedom in a compact that is ideal for content creators on the go.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eExmor R™ CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II features Sony's most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor. With a 26.0-megapixel resolution, it allows high-quality image capture with greater sensitivity and less noise, even in low-light settings.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR™ image processing engine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eWith up to eight times more real-time processing power, the latest BIONZ XR image processing engine delivers extraordinary detail and sharpness for stills and movies. The standard ISO range extends from 100 to 32000, offering an ideal combination of high sensitivity with low noise. And, thanks to its high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K (QFHD: 3840 x 2160) footage at up to 60p.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreate your vision in-camera\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Creative Look function makes it easy to create expressive moods for stills and movies right in the camera. 10 Creative Looks are provided as presets that can be used as they are or customised via a range of adjustable parameters. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, the background bokeh, brightness, and colour tone can be easily adjusted via icons on the touch screen. This provides an intuitive way to adjust parameters to create expressive imagery without dealing with technical details such as F stops, exposure compensation, or colour temperature.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic expression\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without dealing with complex camera settings. By choosing an appropriate Look and Mood, anyone can create cinematic vlog footage that ideally matches the scene and their creative intent. Cinematic Vlog Setting includes \"es \"L\"oks\" such as S-Cinetone™, which can enhance skin tones, \"M\" ods\" that can emphasise specific colours, and AF transition speed, which determines how quickly autofocus will switch between subjects.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eInterchangeable lenses to capture your vision\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFrom the G Master™ series, which blends breathtaking resolution with exquisite bokeh, to the G Lens™ series, which offers first-class image quality, the ZV-E10 II is compatible with a wide range of Sony E-mount lenses. The ZV-E10 II lens kit includes the versatile E PZ 16-50mm F3.5-5.6 OSS II.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eClear, beautiful skin tones\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe colours and textures of human skin are ideally and consistently reproduced no matter the lighting and are independently optimised for still and movie shooting. Gradation rendering has also been refined for better-looking skin tones and highlights roll-off in portraits. For further enhancement, the Soft Skin Effect de-emphasises wrinkles and blemishes on the subject's face while increasing clarity around the eyes and mouth for great-looking skin. This is alongside Face Priority AE, which automatically maintains optimum exposure for faces, even in backlit or dimly lit situations.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEasily capture fleeting expressions and scenes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCapture motion with new creative freedom using the S\u0026amp;Q modes. The ZV-E10 II offers up to 5x slow motion video, leveraging 120 fps capture for 24p playback and the high-quality XAVC-S Full HD format. Time-lapse sequences can also be created in-camera and are particularly effective for capturing the movements of people, cities or clouds in time-compressed form. The exposure interval can be set from one second to 60 seconds, making it easy to compress slow action into impressive time-lapse sequences. When capturing still images, continuous shooting with the camera's electronic shutter is possible at up to 11 fps with full AF\/AE tracking, making it possible to capture the most fleeting movements and expressions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe latest BIONZ XR image processing engine and optimised algorithms produce improved AF performance. A high-density array of 759 focal plane phase­ detection AF points covers almost the entire image area to ensure smooth, precise focus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eStable handheld shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eActive Mode electronic image stabilisation employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K. Standard and Active stabilisation settings can be selected as needed via the menu. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering professional, distraction-free rack focusing.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eIntelligent 3-capsule microphone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eAn advanced 3-capsule microphone offers excellent pickup and noise reduction performance, making recording transparent, high-quality audio more accessible than ever. Select Auto or choose from Front, Rear, or All Directions settings to match various recording situations and environments.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eEnhanced audio for shooting and editing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is supplied with a simple windscreen to reduce noise when shooting in outdoor situations significantly. Theera'sra's Multi-Interface (Ml) Shoe supports digital audio interfaces for more versatile audio capture, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from microphones, such as the optional ECM series.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003e4K 60p \/ 10-bit 4:2:2 All-Intra\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports various recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p resolutions. For professional workflows, User LUT files can be imported to record the desired look directly in the camera. This enables efficient and predictable post-production in software like Catalyst Browse, Catalyst Prepare \/ Plugin and Master Cut.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eS-Log3 gamma for extra wide dynamic range\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eTouch operation for vertical, horizontal, or selfie shots\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eVertical format supported\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly conforming to your needs in any situation.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eC1 (Custom 1) and Background Defocus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe C1 (Custom 1) button can be assigned to a frequently used function for fast one­ touch access during shooting, or play present is preset out of the box to Background Defocus, allowing you to quickly and instantly increase the background blur to emphasise a main subject. Press again to turn bokeh off for clear, deep-focus shots when shooting cityscapes or scenery.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eProduct Showcase, custom functions buttons and easy transfers\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II is designed for easy vlogging, with customisapresettons preset to functions like the Product Showcase mode. With this function activated, simply hold a product in front of the lens, and the camera will smoothly switch focus to the product and return it to your face when the product is moved away. Other frequently used functions can be assigned to the Fn (Function) menu for one-touch recall when needed. And oyou'veu’ve captured your footage, the Smartphone Transfer button in the playback mode enables fast, wireless, transfer of images to your smartphone and on to your favourite social networks with just a couple of quick taps.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eFast-access switches and controls\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eA convenient Stills\/Movie\/S\u0026amp;Q switch allows a fast selection of the corresponding modes. At the same time, an ergonomic control dial can be used to adjust a range of camera parameters, such as shutter speed or aperture. The dial can also be used alongside the standard navigation buttons for quick selection inside the Fn and settings menus.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eLive streaming and simple sharing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II supports 5 GHz Wi-Fi, making it ideal for wireless live streaming. The SuperSpeed USB 5 Gbps (USB 3.2) Type-C® port also allows high-speed wired transfer to a smartphone or PC for easy post-production and sharing on social media platform\u003c\/span\u003e\u003cstrong\u003eCreators'\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eors' Cloud\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCreators' Cloud platform supports creative work, from shooting to production, by combining advanced camera technology from Sony with cloud-based Al. It is also a place for discovery and collaboration with other creators worldwide. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eHigh battery capacity for extended shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, which allows continuous movie recording for up to 195 minutes per charge. Quick charging is possible when connected to a device that supports USB PD (Power Delivery). Power can also be supplied from an external computer via a USB cable for live streaming (USB streaming).\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eCompact, lightweight, easy-to-hold\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 inches) high by 114.8 mm (4 5\/8 inches) wide by 54.2 mm (2 1\/4 inches) deep with a body that weighs just 292 grams (approx. 10.3 oz) — a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Hold and feel are enhanced by a specially shaped and textured grip. An optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT) includes zoom and shooting controls that are easy to use when shooting one-handed and can also be used as a tripod, leaving both hands free for product reviews or shooting from a distance.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eComprehensive accessibility features\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\"\u003eThe Screen Reader function reads text menu screens aloud, even during movie playback. It can be activated from the menu, where volume and reading speed can also be set as required. The ZV-E10 II also comes equipped with many other accessibility features, including menu magnification and touch focus, tracking, and shutter release.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":45517732577505,"sku":"110281","price":949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/00127ad4-2084-4ae2-a048-9001d9aa74ea.jpg?v=1721321029"},{"product_id":"sony-zv-1-vloggers-compact-camera","title":"Sony ZV-1 Vloggers Compact Camera","description":"\u003cp data-start=\"0\" data-end=\"89\"\u003e\u003cstrong data-start=\"0\" data-end=\"87\"\u003eSony ZV-1 Vloggers Compact Camera – The Ultimate Vlogging \u0026amp; Content Creation Camera\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"91\" data-end=\"184\"\u003e \u003cstrong data-start=\"94\" data-end=\"182\"\u003eCreate Stunning Videos with the Sony ZV-1 – Designed for Vloggers \u0026amp; Content Creators\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"186\" data-end=\"707\"\u003eThe \u003cstrong data-start=\"190\" data-end=\"203\"\u003eSony ZV-1\u003c\/strong\u003e is a \u003cstrong data-start=\"209\" data-end=\"254\"\u003ecompact, high-performance vlogging camera\u003c\/strong\u003e built for creators who want \u003cstrong data-start=\"283\" data-end=\"351\"\u003eprofessional-quality video in a lightweight, easy-to-use package\u003c\/strong\u003e. Featuring a \u003cstrong data-start=\"365\" data-end=\"405\"\u003e20.1MP 1.0-inch Exmor RS CMOS sensor\u003c\/strong\u003e, \u003cstrong data-start=\"407\" data-end=\"429\"\u003e4K video recording\u003c\/strong\u003e, and \u003cstrong data-start=\"435\" data-end=\"462\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e, the ZV-1 ensures \u003cstrong data-start=\"481\" data-end=\"534\"\u003ecrisp, well-lit, and beautifully detailed content\u003c\/strong\u003e. 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Whether you’re capturing crisp landscapes, portraits, or high-action scenes, the \u003cstrong data-start=\"640\" data-end=\"649\"\u003eA6400\u003c\/strong\u003e delivers exceptional image quality and versatility.\u003c\/p\u003e \u003ch3 data-start=\"705\" data-end=\"728\"\u003e\u003cstrong data-start=\"709\" data-end=\"726\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"729\" data-end=\"1419\"\u003e✅ \u003cstrong data-start=\"731\" data-end=\"759\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Stunning details and vivid colors in every shot\u003cbr data-start=\"809\" data-end=\"812\"\u003e✅ \u003cstrong data-start=\"814\" data-end=\"849\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e – Compact zoom lens ideal for everyday shooting, from wide angles to portraits\u003cbr data-start=\"928\" data-end=\"931\"\u003e✅ \u003cstrong data-start=\"933\" data-end=\"971\"\u003eReal-Time Eye Autofocus \u0026amp; Tracking\u003c\/strong\u003e – Keep your subject sharp with Sony’s industry-leading autofocus technology\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e✅ \u003cstrong data-start=\"1052\" data-end=\"1092\"\u003e4K UHD Video with Full Pixel Readout\u003c\/strong\u003e – Professional-grade video quality with no pixel binning\u003cbr data-start=\"1149\" data-end=\"1152\"\u003e✅ \u003cstrong data-start=\"1154\" data-end=\"1174\"\u003e180° Flip Screen\u003c\/strong\u003e – Perfect for vlogging, selfies, and creative shots from any angle\u003cbr data-start=\"1241\" data-end=\"1244\"\u003e✅ \u003cstrong data-start=\"1246\" data-end=\"1278\"\u003eContinuous Shooting at 11fps\u003c\/strong\u003e – Capture fast-moving subjects with ease\u003cbr data-start=\"1319\" data-end=\"1322\"\u003e✅ \u003cstrong data-start=\"1324\" data-end=\"1358\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly share your photos and videos with your devices\u003c\/p\u003e \u003ch3 data-start=\"1421\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1441\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1444\" data-end=\"1759\"\u003e \u003cstrong data-start=\"1447\" data-end=\"1478\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Achieve professional-looking vlogs and social media content with ease\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e \u003cstrong data-start=\"1556\" data-end=\"1573\"\u003ePhotographers\u003c\/strong\u003e – Versatile lens and fast autofocus make it perfect for capturing every moment\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e️ \u003cstrong data-start=\"1659\" data-end=\"1681\"\u003eTravel \u0026amp; Adventure\u003c\/strong\u003e – Compact design that’s perfect for capturing your journey without the bulk\u003c\/p\u003e \u003ch3 data-start=\"1761\" data-end=\"1789\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1787\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1790\" data-end=\"1959\"\u003e \u003cli data-start=\"1790\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1792\" data-end=\"1826\"\u003eSony A6400 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1829\" data-end=\"1868\"\u003e\u003cstrong data-start=\"1831\" data-end=\"1866\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1869\" data-end=\"1905\"\u003e\u003cstrong data-start=\"1871\" data-end=\"1903\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1906\" data-end=\"1936\"\u003e\u003cstrong data-start=\"1908\" data-end=\"1934\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1937\" data-end=\"1959\"\u003e\u003cstrong data-start=\"1939\" data-end=\"1957\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1961\" data-end=\"2094\"\u003e \u003cstrong data-start=\"1964\" data-end=\"2042\"\u003eUnleash your creative potential with the Sony A6400 mirrorless camera kit!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308576620918,"sku":"110664","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/6ea38a7b-83a2-4744-a449-2f038520a54c.jpg?v=1757864030"},{"product_id":"sony-a6400-with-18-135mm-f3-5-5-6-oss-lens","title":"Sony A6400 with 18-135mm f3.5-5.6 OSS Lens","description":"\u003cp data-start=\"0\" data-end=\"114\"\u003e\u003cstrong data-start=\"0\" data-end=\"112\"\u003eSony A6400 with 18-135mm f\/3.5-5.6 OSS Lens – Black | Versatile Mirrorless Camera for Photography \u0026amp; 4K Video\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"116\" data-end=\"199\"\u003e \u003cstrong data-start=\"119\" data-end=\"197\"\u003eCapture Stunning Images \u0026amp; Videos with the Sony A6400 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"201\" data-end=\"691\"\u003eThe \u003cstrong data-start=\"205\" data-end=\"219\"\u003eSony A6400\u003c\/strong\u003e with \u003cstrong data-start=\"225\" data-end=\"256\"\u003e18-135mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e is the perfect all-in-one mirrorless camera kit for photographers, vloggers, and content creators. 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With advanced \u003cstrong data-start=\"520\" data-end=\"547\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e and an intuitive design, this camera is perfect for everything from daily photography to professional vlogging and content creation.\u003c\/p\u003e \u003ch3 data-start=\"684\" data-end=\"707\"\u003e\u003cstrong data-start=\"688\" data-end=\"705\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"708\" data-end=\"1283\"\u003e✅ \u003cstrong data-start=\"710\" data-end=\"738\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Capture crisp, detailed photos with vibrant colors\u003cbr data-start=\"791\" data-end=\"794\"\u003e✅ \u003cstrong data-start=\"796\" data-end=\"822\"\u003e4K UHD Video Recording\u003c\/strong\u003e – Create cinematic videos with full pixel readout and no pixel binning\u003cbr data-start=\"893\" data-end=\"896\"\u003e✅ \u003cstrong data-start=\"898\" data-end=\"943\"\u003eReal-Time Eye \u0026amp; Object Tracking Autofocus\u003c\/strong\u003e – Keep subjects sharp and in focus with Sony’s advanced autofocus system\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e✅ \u003cstrong data-start=\"1021\" data-end=\"1050\"\u003e11fps Continuous Shooting\u003c\/strong\u003e – Capture fast-moving action with ease\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e✅ \u003cstrong data-start=\"1094\" data-end=\"1114\"\u003e180° Flip Screen\u003c\/strong\u003e – Perfect for vlogging, selfies, and creative angles\u003cbr data-start=\"1167\" data-end=\"1170\"\u003e✅ \u003cstrong data-start=\"1172\" data-end=\"1206\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly transfer your photos and videos to your smartphone or computer\u003c\/p\u003e \u003ch3 data-start=\"1285\" data-end=\"1307\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1305\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1308\" data-end=\"1632\"\u003e \u003cstrong data-start=\"1311\" data-end=\"1338\"\u003ePhotography Enthusiasts\u003c\/strong\u003e – Capture portraits, landscapes, and street photography with precision\u003cbr data-start=\"1409\" data-end=\"1412\"\u003e \u003cstrong data-start=\"1415\" data-end=\"1446\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Achieve professional-quality vlogs, tutorials, and social media content\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e️ \u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eTravel \u0026amp; Adventure\u003c\/strong\u003e – Compact and lightweight design, making it easy to carry on all your adventures\u003c\/p\u003e \u003ch3 data-start=\"1634\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1660\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1663\" data-end=\"1792\"\u003e \u003cli data-start=\"1663\" data-end=\"1701\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1699\"\u003eSony A6100 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1702\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1704\" data-end=\"1736\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1739\" data-end=\"1769\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1767\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1770\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1772\" data-end=\"1790\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1794\" data-end=\"1923\"\u003e \u003cstrong data-start=\"1797\" data-end=\"1871\"\u003eUpgrade your photography \u0026amp; videography experience with the Sony A6100!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308577177974,"sku":"110660","price":589.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/866e5858-db4f-4e4b-883f-401d9e27039b.jpg?v=1748732311"},{"product_id":"sony-a6100-with-pz-16-50mm-f3-5-5-6-oss-ii-lens","title":"Sony A6100 with PZ 16-50mm F3.5-5.6 OSS II Lens","description":"\u003cp data-start=\"0\" data-end=\"116\"\u003e\u003cstrong data-start=\"0\" data-end=\"114\"\u003eSony A6100 with PZ 16-50mm F3.5-5.6 OSS II Lens – Black | Compact Mirrorless Camera for Photography \u0026amp; Vlogging\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"118\" data-end=\"189\"\u003e \u003cstrong data-start=\"121\" data-end=\"187\"\u003eCapture Every Detail with the Sony A6100 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"191\" data-end=\"672\"\u003eThe \u003cstrong data-start=\"195\" data-end=\"209\"\u003eSony A6100\u003c\/strong\u003e with \u003cstrong data-start=\"215\" data-end=\"250\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e is the perfect mirrorless camera kit for photographers, vloggers, and content creators looking for high-quality images and 4K video in a compact, lightweight design. Equipped with a \u003cstrong data-start=\"433\" data-end=\"461\"\u003e24.2MP Exmor CMOS sensor\u003c\/strong\u003e, \u003cstrong data-start=\"463\" data-end=\"490\"\u003eReal-Time Eye Autofocus\u003c\/strong\u003e, and a \u003cstrong data-start=\"498\" data-end=\"523\"\u003e180° flip touchscreen\u003c\/strong\u003e, this camera delivers stunning clarity and professional results—whether you're shooting everyday moments, travel adventures, or high-speed action.\u003c\/p\u003e \u003ch3 data-start=\"674\" data-end=\"697\"\u003e\u003cstrong data-start=\"678\" data-end=\"695\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"698\" data-end=\"1397\"\u003e✅ \u003cstrong data-start=\"700\" data-end=\"728\"\u003e24.2MP Exmor CMOS Sensor\u003c\/strong\u003e – Stunning image quality with rich colors and sharp details\u003cbr data-start=\"788\" data-end=\"791\"\u003e✅ \u003cstrong data-start=\"793\" data-end=\"828\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e – Versatile zoom lens for landscapes, portraits, and everyday shooting\u003cbr data-start=\"899\" data-end=\"902\"\u003e✅ \u003cstrong data-start=\"904\" data-end=\"967\"\u003eFast Autofocus (0.02s) with Real-Time Eye \u0026amp; Object Tracking\u003c\/strong\u003e – Never miss a moment, even with moving subjects\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e✅ \u003cstrong data-start=\"1021\" data-end=\"1059\"\u003e4K UHD Video with No Pixel Binning\u003c\/strong\u003e – Record high-quality, cinematic videos with full detail\u003cbr data-start=\"1116\" data-end=\"1119\"\u003e✅ \u003cstrong data-start=\"1121\" data-end=\"1146\"\u003e180° Flip Touchscreen\u003c\/strong\u003e – Ideal for vlogging, selfies, and creative shooting angles\u003cbr data-start=\"1206\" data-end=\"1209\"\u003e✅ \u003cstrong data-start=\"1211\" data-end=\"1240\" data-is-only-node=\"\"\u003e11fps Continuous Shooting\u003c\/strong\u003e – Capture fast-moving action with precision\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e✅ \u003cstrong data-start=\"1289\" data-end=\"1323\"\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Instantly transfer photos and videos to your devices for easy sharing\u003c\/p\u003e \u003ch3 data-start=\"1399\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1419\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"1422\" data-end=\"1760\"\u003e \u003cstrong data-start=\"1425\" data-end=\"1454\"\u003ePhotographers \u0026amp; Beginners\u003c\/strong\u003e – A great choice for anyone looking for a high-quality, easy-to-use mirrorless camera\u003cbr data-start=\"1540\" data-end=\"1543\"\u003e \u003cstrong data-start=\"1546\" data-end=\"1577\"\u003eVloggers \u0026amp; Content Creators\u003c\/strong\u003e – Flip screen and fast autofocus make it perfect for YouTube, TikTok, and Instagram videos\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e️ \u003cstrong data-start=\"1675\" data-end=\"1709\"\u003eTravel \u0026amp; Lifestyle Photography\u003c\/strong\u003e – Compact and lightweight for on-the-go shooting\u003c\/p\u003e \u003ch3 data-start=\"1762\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1766\" data-end=\"1788\"\u003eWhat’s in the Box?\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1791\" data-end=\"1960\"\u003e \u003cli data-start=\"1791\" data-end=\"1829\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1827\"\u003eSony A6100 Camera Body (Black)\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1830\" data-end=\"1869\"\u003e\u003cstrong data-start=\"1832\" data-end=\"1867\"\u003ePZ 16-50mm F3.5-5.6 OSS II Lens\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1870\" data-end=\"1906\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1904\"\u003eRechargeable NP-FW50 Battery\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1907\" data-end=\"1937\"\u003e\u003cstrong data-start=\"1909\" data-end=\"1935\"\u003eAC Adapter \u0026amp; USB Cable\u003c\/strong\u003e\u003c\/li\u003e \u003cli data-start=\"1938\" data-end=\"1960\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1958\"\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1962\" data-end=\"2106\"\u003e \u003cstrong data-start=\"1965\" data-end=\"2054\"\u003eUpgrade your photography \u0026amp; vlogging experience with the Sony A6100 mirrorless camera!\u003c\/strong\u003e Order now and start creating stunning content! \u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55308577210742,"sku":"110661","price":639.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/5c6aaebe-3362-48c9-b9e4-cc81383314f0.jpg?v=1748732314"},{"product_id":"sony-a6100-with-pz-16-50mm-lens-55-210mm-lens","title":"Sony A6100 with PZ 16-50mm Lens \u0026 55-210mm Lens","description":"\u003cp data-start=\"0\" data-end=\"95\"\u003e\u003cstrong data-start=\"0\" data-end=\"93\"\u003eSony A6100 with PZ 16-50mm Lens \u0026amp; 55-210mm Lens – Black | Versatile Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"97\" data-end=\"172\"\u003e \u003cstrong data-start=\"100\" data-end=\"170\"\u003eCapture Stunning Moments with the Sony A6100 Mirrorless Camera Kit\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"174\" data-end=\"615\"\u003eThe \u003cstrong data-start=\"178\" data-end=\"192\"\u003eSony A6100\u003c\/strong\u003e mirrorless camera is your perfect companion for both beginner and seasoned photographers. This kit comes with two powerful lenses: the \u003cstrong data-start=\"328\" data-end=\"355\"\u003ePZ 16-50mm F3.5-5.6 OSS\u003c\/strong\u003e and \u003cstrong data-start=\"360\" data-end=\"385\"\u003e55-210mm F4.5-6.3 OSS\u003c\/strong\u003e, giving you the flexibility to shoot wide landscapes and zoom in on distant subjects with ease. 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The \u003cstrong data-start=\"132\" data-end=\"152\"\u003eSony Alpha A1 II\u003c\/strong\u003e is a technological powerhouse crafted for professionals who demand nothing less than \u003cstrong data-start=\"238\" data-end=\"305\"\u003eperfection in speed, resolution, dynamic range, and versatility\u003c\/strong\u003e. With its cutting-edge sensor, lightning-fast autofocus, and elite video specs, the A1 II is \u003cstrong data-start=\"399\" data-end=\"432\"\u003eSony’s ultimate hybrid camera\u003c\/strong\u003e, built to handle everything from commercial stills to cinematic filmmaking—with no compromises.\u003c\/p\u003e \u003chr data-start=\"530\" data-end=\"533\"\u003e \u003ch3 data-start=\"535\" data-end=\"593\"\u003e\u003cstrong data-start=\"539\" data-end=\"591\"\u003eUnrivalled 60.2MP Full-Frame Stacked CMOS Sensor\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"594\" data-end=\"1026\"\u003e \u003cli data-start=\"594\" data-end=\"765\"\u003eAt the heart of the A1 II lies a \u003cstrong data-start=\"629\" data-end=\"663\"\u003enew-generation Exmor RS sensor\u003c\/strong\u003e, delivering an incredible \u003cstrong data-start=\"690\" data-end=\"709\"\u003e60.2 megapixels\u003c\/strong\u003e with low noise, rich detail, and fast readout speeds.\u003c\/li\u003e \u003cli data-start=\"766\" data-end=\"922\"\u003eEngineered for \u003cstrong data-start=\"783\" data-end=\"845\"\u003ecommercial, landscape, fashion, and fine art photographers\u003c\/strong\u003e who need razor-sharp, high-resolution imagery without sacrificing agility.\u003c\/li\u003e \u003cli data-start=\"923\" data-end=\"1026\"\u003e\n\u003cstrong data-start=\"925\" data-end=\"947\"\u003e14-bit RAW capture\u003c\/strong\u003e with exceptional dynamic range ensures maximum flexibility in post-production.\u003c\/li\u003e \u003c\/ul\u003e \u003chr data-start=\"1028\" data-end=\"1031\"\u003e \u003ch3 data-start=\"1033\" data-end=\"1076\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1074\"\u003eNext-Gen Dual BIONZ XR Processors\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1077\" data-end=\"1324\"\u003e \u003cli data-start=\"1077\" data-end=\"1209\"\u003eDual processors mean \u003cstrong data-start=\"1100\" data-end=\"1120\"\u003edouble the speed\u003c\/strong\u003e, enabling \u003cstrong data-start=\"1131\" data-end=\"1168\"\u003efaster AF, blackout-free shooting\u003c\/strong\u003e, and \u003cstrong data-start=\"1174\" data-end=\"1206\"\u003eunprecedented responsiveness\u003c\/strong\u003e.\u003c\/li\u003e \u003cli data-start=\"1210\" data-end=\"1324\"\u003eSeamlessly handle \u003cstrong data-start=\"1230\" data-end=\"1260\"\u003eburst rates of up to 30fps\u003c\/strong\u003e at full resolution with zero compromises on quality or clarity.\u003c\/li\u003e \u003c\/ul\u003e \u003chr data-start=\"1326\" data-end=\"1329\"\u003e \u003ch3 data-start=\"1331\" data-end=\"1390\"\u003e\u003cstrong data-start=\"1335\" data-end=\"1388\"\u003eGroundbreaking Autofocus with AI-Driven Precision\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1391\" data-end=\"1742\"\u003e \u003cli data-start=\"1391\" data-end=\"1546\"\u003eSony’s AI-based subject recognition reaches new heights, offering \u003cstrong data-start=\"1459\" data-end=\"1543\"\u003ereal-time tracking and Eye AF for humans, animals, birds, cars, planes, and more\u003c\/strong\u003e.\u003c\/li\u003e \u003cli data-start=\"1547\" data-end=\"1677\"\u003e\n\u003cstrong data-start=\"1549\" data-end=\"1579\"\u003e759 phase-detection points\u003c\/strong\u003e cover 92% of the frame, making it near impossible to miss a moment—no matter how fast it moves.\u003c\/li\u003e \u003cli data-start=\"1678\" data-end=\"1742\"\u003ePerfect for sports, wildlife, events, and anything that moves.\u003c\/li\u003e \u003c\/ul\u003e \u003chr data-start=\"1744\" data-end=\"1747\"\u003e \u003ch3 data-start=\"1749\" data-end=\"1790\"\u003e\u003cstrong data-start=\"1753\" data-end=\"1788\"\u003eCinematic 8K \u0026amp; 4K Video Mastery\u003c\/strong\u003e\u003c\/h3\u003e \u003cul data-start=\"1791\" data-end=\"2127\"\u003e \u003cli data-start=\"1791\" data-end=\"1891\"\u003eCapture \u003cstrong data-start=\"1801\" data-end=\"1811\"\u003e8K\/30p\u003c\/strong\u003e and \u003cstrong data-start=\"1816\" data-end=\"1827\"\u003e4K\/120p\u003c\/strong\u003e 10-bit 4:2:2 internally, with full pixel readout and no crop.\u003c\/li\u003e \u003cli data-start=\"1892\" data-end=\"2018\"\u003e\n\u003cstrong data-start=\"1894\" data-end=\"1948\"\u003eS-Cinetone, S-Log3, and 16-bit RAW output via HDMI\u003c\/strong\u003e offer powerful cinematic tools for filmmakers and content creators.\u003c\/li\u003e \u003cli data-start=\"2019\" data-end=\"2127\"\u003eWith no recording time limits and improved heat dissipation, the A1 II is ready for serious productions.\u003c\/li\u003e \u003c\/ul\u003e \u003chr data-start=\"2129\" data-end=\"2132\"\u003e \u003ch3 data-start=\"2134\" data-end=\"2189\"\u003e\u003cstrong data-start=\"2138\" data-end=\"2187\"\u003eBuilt for the Field. Designed for the Studio.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-start=\"2190\" data-end=\"2669\"\u003e✔ \u003cstrong data-start=\"2192\" data-end=\"2223\"\u003eRobust magnesium alloy body\u003c\/strong\u003e with professional-grade weather sealing.\u003cbr data-start=\"2264\" data-end=\"2267\"\u003e✔ Dual CFexpress Type A \/ SD card slots for flexible high-speed media management.\u003cbr data-start=\"2348\" data-end=\"2351\"\u003e✔ Enhanced \u003cstrong data-start=\"2362\" data-end=\"2402\"\u003e9.44M-dot OLED electronic viewfinder\u003c\/strong\u003e with 240Hz refresh rate—truly lifelike, lag-free viewing.\u003cbr data-start=\"2460\" data-end=\"2463\"\u003e✔ Intuitive menu system and customizable controls tailored for pros.\u003cbr data-start=\"2531\" data-end=\"2534\"\u003e✔ USB-C, full-size HDMI, 10Gbps Ethernet, and Wi-Fi 802.11ac – built for tethered shooting, remote control, and ultra-fast transfers.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":55462049251702,"sku":"110699","price":5699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/files\/2d2dc601-775f-478a-8579-af96101f76bd.jpg?v=1743773313"}],"url":"https:\/\/www.cambrianphoto.co.uk\/collections\/sony-cameras1.oembed?page=3","provider":"Cambrian Photography","version":"1.0","type":"link"}