{"title":"Sony Alpha Cameras","description":"","products":[{"product_id":"sony-alpha-a7-mark-ii-digital-camera-body","title":"Sony A7 II Digital Camera Body","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFull-frame\u003c\/li\u003e\n\u003cli\u003e24.3-megapixels\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilization\u003c\/li\u003e\n\u003cli\u003eBIONZ X image processing engine\u003c\/li\u003e\n\u003cli\u003eEnhanced Fast Hybrid AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 II Digital Camera\u003c\/h1\u003e\n\u003cp\u003eThe Sony Alpha A7 II is an advanced full-frame mirrorless camera, packed with advanced features for enthusiast and professional photographers.\u003cbr\u003e\u003cbr\u003eHousing a 24.3-megapixel Exmor full-frame CMOS sensor, Full HD-video recording, in-body 5-axis image stabilisation, enhanced fast hybrid AF and an OLED viewfinder, the A7 II is a great all rounder. The Mark II version of the Sony A7 sees the addition of refined controls, including a more tactile grip, a repositioned shutter release button, and improved performance over its predecessor. With its magnesium-alloy frame and weather-resistant design, this is a camera that photographers can use with confidence in a variety of environments and conditions.\u003cbr\u003e\u003cbr\u003eUsing Sony’s powerful Bionz X image processing engine, with intelligent area-specific noise reduction, back-illuminated (BSI) sensor construction and native ISO sensitivity range of ISO 50-25600 (expandable to ISO 51200), the A7 II can produce clean results even in challenging lighting conditions.\u003cbr\u003e\u003cbr\u003eThe A7 II features an autofocus system with 117-point phase detection sensors and 25-contrast detection points for quick and accurate results, 30% faster than its predecessor. It can also capture full resolution stills at 5fps with accurate continuous AF tracking. The A7 II’s 3-inch 1.229k-dot tilting LCD offers a crisp display for composing images. However, the A7 II also has a high-resolution 2.36-million dot XGA OLED Tru-finder, which is great for composing images in bright lighting conditions.\u003cbr\u003e\u003cbr\u003eSuitable for photographers looking for a professional-level camera that delivers a fine balance between stills performance and decent video-recording capabilities. The A7 II offers full manual control and customisable DSLR-like controls.\u003cbr\u003e\u003cbr\u003eSony Alpha A7 II - Video recording and connectivity\u003cbr\u003e\u003cbr\u003eCompatible with a growing family of excellent Sony E-mount lenses, the A7 II boasts some professional video-recording capabilities. Featuring 5-axis image stabilisation, the Sony Alpha A7 II can record smooth Full HD-video footage at up to 60fps. Professional video codecs and picture profiles such as S-Log 2 are offered with the Sony A7 II.\u003cbr\u003e\u003cbr\u003eUsing the Sony PlayMemories app, Sony Alpha camera owners can connect their cameras to Android and Apple iOS smart devices using Wi-Fi and NFC, for seamless photo sharing and wireless camera control. PlayMemories also allow photographers to download apps that provide additional functionality for Sony Alpha cameras, such as Time-lapse, Smooth Reflection, Motion Shot and more.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpecifications:\u003c\/h4\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.7 x 59.7 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003eA7 MKII\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-25600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBuilt in Flash\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFilter - Size\u003c\/th\u003e\n\u003ctd\u003e55mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVideo Out\u003c\/th\u003e\n\u003ctd\u003eHDMI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Compensation\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e5 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eGPS\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e556g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eConnection Type\u003c\/th\u003e\n\u003ctd\u003eHDMI, USB 2.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.8 x 23.9 (full-frame)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.3 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAudio Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAuto Exposure Bracketing\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMovie Mode\u003c\/th\u003e\n\u003ctd\u003eYes (with Sound)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Compatibility Fitting\u003c\/th\u003e\n\u003ctd\u003eSony NP-FW50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763446341661,"sku":"ILCE7M2B.CEC","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/ILCE-7M2_1.png?v=1637771247"},{"product_id":"sony-alpha-a7-mark-ii-digital-camera-with-2870mm-lens","title":"Sony A7 II Digital Camera with 28-70mm Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFull-frame\u003c\/li\u003e\n\u003cli\u003e24.3-megapixels\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilization\u003c\/li\u003e\n\u003cli\u003eBIONZ X image processing engine\u003c\/li\u003e\n\u003cli\u003eEnhanced Fast Hybrid AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 II Digital Camera\u003c\/h1\u003e\n\u003cp\u003eThe Sony Alpha A7 II is an advanced full-frame mirrorless camera, packed with advanced features for enthusiast and professional photographers.\u003cbr\u003e\u003cbr\u003eHousing a 24.3-megapixel Exmor full-frame CMOS sensor, Full HD-video recording, in-body 5-axis image stabilisation, enhanced fast hybrid AF and an OLED viewfinder, the A7 II is a great all rounder. The Mark II version of the Sony A7 sees the addition of refined controls, including a more tactile grip, a repositioned shutter release button, and improved performance over its predecessor. With its magnesium-alloy frame and weather-resistant design, this is a camera that photographers can use with confidence in a variety of environments and conditions.\u003cbr\u003e\u003cbr\u003eUsing Sony’s powerful Bionz X image processing engine, with intelligent area-specific noise reduction, back-illuminated (BSI) sensor construction and native ISO sensitivity range of ISO 50-25600 (expandable to ISO 51200), the A7 II can produce clean results even in challenging lighting conditions.\u003cbr\u003e\u003cbr\u003eThe A7 II features an autofocus system with 117-point phase detection sensors and 25-contrast detection points for quick and accurate results, 30% faster than its predecessor. It can also capture full resolution stills at 5fps with accurate continuous AF tracking. The A7 II’s 3-inch 1.229k-dot tilting LCD offers a crisp display for composing images. However, the A7 II also has a high-resolution 2.36-million dot XGA OLED Tru-finder, which is great for composing images in bright lighting conditions.\u003cbr\u003e\u003cbr\u003eSuitable for photographers looking for a professional-level camera that delivers a fine balance between stills performance and decent video-recording capabilities. The A7 II offers full manual control and customisable DSLR-like controls.\u003cbr\u003e\u003cbr\u003eSony Alpha A7 II - Video recording and connectivity\u003cbr\u003e\u003cbr\u003eCompatible with a growing family of excellent Sony E-mount lenses, the A7 II boasts some professional video-recording capabilities. Featuring 5-axis image stabilisation, the Sony Alpha A7 II can record smooth Full HD-video footage at up to 60fps. Professional video codecs and picture profiles such as S-Log 2 are offered with the Sony A7 II.\u003cbr\u003e\u003cbr\u003eUsing the Sony PlayMemories app, Sony Alpha camera owners can connect their cameras to Android and Apple iOS smart devices using Wi-Fi and NFC, for seamless photo sharing and wireless camera control. PlayMemories also allow photographers to download apps that provide additional functionality for Sony Alpha cameras, such as Time-lapse, Smooth Reflection, Motion Shot and more.\u003cbr\u003e\u003cbr\u003eSony Alpha bundled with Sony FE 28-70mm f3.5-5.6 OSS\u003cbr\u003e\u003cbr\u003eThe lightweight and compact Sony FE 28-70mm is a versatile lens for covering a range of different photography scenarios. At its widest 28mm focal length, this lens’ f3.5 maximum aperture will allow photographers to capture images with attractive background blur. Every subject from landscapes to portraits and events can be covered effectively by the 28-70mm focal range. This lens also comes with Optical SteadyShot (OSS) image stabilisation that will help creators capture sharper images, with less noise and steadier video footage when shooting handheld.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpecifications:\u003c\/h4\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.7 x 59.7 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003eA7 MKII\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-25600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBuilt in Flash\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFilter - Size\u003c\/th\u003e\n\u003ctd\u003e55mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVideo Out\u003c\/th\u003e\n\u003ctd\u003eHDMI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Compensation\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e5 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eGPS\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e556g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eConnection Type\u003c\/th\u003e\n\u003ctd\u003eHDMI, USB 2.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.8 x 23.9 (full-frame)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.3 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAudio Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAuto Exposure Bracketing\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMovie Mode\u003c\/th\u003e\n\u003ctd\u003eYes (with Sound)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Compatibility Fitting\u003c\/th\u003e\n\u003ctd\u003eSony NP-FW50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763446374429,"sku":"ILCE7M2KB.CEC","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/prod_13051750318.jpg?v=1637771229"},{"product_id":"sony-alpha-a7r-mark-ii-digital-camera-body","title":"Sony A7R II Digital Camera Body","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7R Mark II digital camera features the world's first back-illuminated full-frame 42.4-megapixel Exmor R CMOS sensor, which delivers high resolution, high sensitivity, and high speed AF response up to 40% faster than the original Sony Alpha A7R. The camera can shoot and record 4K video in multiple formats including Super 35mm (without pixel\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763446407197,"sku":"ILCE7RM2B.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1575237_ead20058-9963-47e5-a2aa-f5f2ae153e99.jpg?v=1571324289"},{"product_id":"sony-alpha-a7-mark-iii-digital-camera-body","title":"Sony A7 III Digital Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"f-list j-list f-visible-large-xlarge\"\u003e\n\u003cli\u003eFor photographers and videographers alike\u003c\/li\u003e\n\u003cli\u003e24.2MP full-frame Exmor R Sensor\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K movie recording\u003c\/li\u003e\n\u003cli\u003eISO 50-204800\u003c\/li\u003e\n\u003cli\u003e5-axis image stabilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eSony A7 III Digital Camera\u003c\/h1\u003e\n\u003cp class=\"p1\"\u003eThe Sony a7 MK III body is a full frame mirrorless camera for professional, enthusiast photographers and videographers alike. It features a newly developed 24.2 megapixel full-frame CMOS back-illuminated sensor for incredible sensitivity and dynamic range. The a7 MKIII also includes improved AF speed, precision and tracking performance. 693 phase-detection AF points and up to 10 frames per second shooting. The ISO can be extended to an amazing 50 to 204800 (stills) and the new battery allows shooting of up to approximately 710 photos. 4K video is also included along with improved Fast Hybrid AF for movie recording. We love this camera for its best in class video performance and excellent all-round application for stills.\u003cbr\u003e\u003cbr\u003eBack-illuminated 24.2MP full-frame sensor\u003cbr\u003eThe 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.\u003cbr\u003e\u003cbr\u003eEnhanced image processing system\u003cbr\u003eA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting\/continuous shooting.\u003cbr\u003e\u003cbr\u003eWider, faster AF performance\u003cbr\u003eAn evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.\u003cbr\u003e\u003cbr\u003eNew AF-ON button and multi-selector\u003cbr\u003eThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.\u003cbr\u003e\u003cbr\u003eEye AF now supporting AF-C\u003cbr\u003eEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.\u003cbr\u003e\u003cbr\u003eComprehensive AF\u003cbr\u003eAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.\u003cbr\u003e\u003cbr\u003eUp to 10 fps with AF\/AE tracking\u003cbr\u003eWith new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF\/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.\u003cbr\u003e\u003cbr\u003eAnti-flicker shooting\u003cbr\u003eFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.\u003cbr\u003e\u003cbr\u003e4K movies\u003cbr\u003eHigh-resolution full-frame 4K movies24 with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.\u003cbr\u003e\u003cbr\u003eVersatile movie recording functions\u003cbr\u003eThe α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code \/ user bits (TC\/UB), rec. control, marker display\/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.\u003cbr\u003e\u003cbr\u003eFast Hybrid AF for movie recording\u003cbr\u003eAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.\u003cbr\u003e\u003cbr\u003eIn-body 5-axis image stabilisation with 5.0-stop shutter speed\u003cbr\u003eThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch\/yaw shake when shooting at longer focal lengths; X\/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.\u003cbr\u003e\u003cbr\u003eLonger battery life\u003cbr\u003eFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi\/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi\/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003cbr\u003e\u003cbr\u003eLocation Information Link via Bluetooth\u003cbr\u003ehe camera can be paired with PlayMemories Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date\/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.\u003cbr\u003e\u003cbr\u003eOne-touch remote \u0026amp; One-touch sharing\u003cbr\u003ene-touch remote can turn a smartphone or tablet into a viewfinder\/remote control. One-touch sharing transfers photos\/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.\u003cbr\u003e\u003cbr\u003eTouch screen LCD\u003cbr\u003e3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.\u003cbr\u003e\u003cbr\u003eHigh-resolution, high-contrast XGA OLED Tru-Finder\u003cbr\u003eProviding high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.\u003cbr\u003e\u003cbr\u003eHighly durable and operable in tough conditions\u003cbr\u003eThe α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ctable class=\"f-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eExposure Modes\u003c\/th\u003e\n\u003ctd\u003eProgram, Aperture Priority, Shutter Priority, Picture Modes, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eScreen Resolution\u003c\/th\u003e\n\u003ctd\u003e921600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery\u003c\/th\u003e\n\u003ctd\u003eNP-FZ100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWhite Balance Modes\u003c\/th\u003e\n\u003ctd\u003eAuto, Preset, White Balance Bracketing, Custom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContinuous Shooting Speed (fps)\u003c\/th\u003e\n\u003ctd\u003e10 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLens Fitting\u003c\/th\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegapixel Banding\u003c\/th\u003e\n\u003ctd\u003e20 - 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Processor\u003c\/th\u003e\n\u003ctd\u003eBIONZ X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eImage Stabilisation\u003c\/th\u003e\n\u003ctd\u003e5-axis 5-stop in-body image stabilisation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBluetooth\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Coverage\u003c\/th\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWi-Fi connectivity\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eViewfinder Type\u003c\/th\u003e\n\u003ctd\u003e1.3 cm (0.5 type) colour electronic viewfinder, XGA OLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBattery Grip\u003c\/th\u003e\n\u003ctd\u003eVG-C3EM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMegaPixel (Effective Resolution)\u003c\/th\u003e\n\u003ctd\u003e24.2 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMonitor Size\u003c\/th\u003e\n\u003ctd\u003e3.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eISO Speed Range\u003c\/th\u003e\n\u003ctd\u003e50-204800 (extended)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBody Dimensions (WxHxD) mm\u003c\/th\u003e\n\u003ctd\u003e126.9 x 95.6 x 73.7mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFocusing Modes\u003c\/th\u003e\n\u003ctd\u003eOne-shot AF, Continuous AF, Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003ea7 III\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCompatible storage media (card not supplied)\u003c\/th\u003e\n\u003ctd\u003eSDXC, Memory Stick Duo, Mem Stick PRO Duo , SD Card, SDHC Card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSensor Size (WxH mm)\u003c\/th\u003e\n\u003ctd\u003e35.6×23.8 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMetering Modes\u003c\/th\u003e\n\u003ctd\u003eEvaluative, Centre Weighted, Spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTouchscreen\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e4K Video Recording\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMax Image Resolution\u003c\/th\u003e\n\u003ctd\u003e6000 x 4000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVari-angle monitor\u003c\/th\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFlash\u003c\/th\u003e\n\u003ctd\u003eBuilt in, Auto, Red eye reduction, Fill in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight (g)\u003c\/th\u003e\n\u003ctd\u003e650g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836261982237,"sku":"ILCE7M3B.CEC","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/a7iii_4_1.jpg?v=1757864192"},{"product_id":"sony-alpha-a7-mark-iii-digital-camera-with-28-70mm-lens-pre-order","title":"Sony A7 III Digital Camera with 28-70mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"t2\"\u003eGain control of expressive freedom\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eRendering scenes in realistic detail\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eNewly developed sensor, evolved image processor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eA new version of the 24.2-megapixel\u003cspan\u003e \u003c\/span\u003eExmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eBack-illuminated full-frame sensor\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eHigher sensitivity and readout speed\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eReducing noise in high-resolution images\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to 1.5-stop improvement\u003cspan\u003e \u003c\/span\u003ein image quality\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800\u003cspan\u003e \u003c\/span\u003efor stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eSubtle gradation from shadow to highlight\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eDynamic range of up to approx. 15 stops\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eApprox. 15-stop dynamic range\u003cspan\u003e \u003c\/span\u003eat low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eFaithful colour reproduction\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eMore accurate colour reproduction straight out of the camera\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eSteadier shots with 5-axis stabilisation\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step\u003cspan\u003e \u003c\/span\u003eshutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003e14-bit RAW\u003cspan\u003e \u003c\/span\u003eoutput for rich gradations\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW\u003cspan\u003e \u003c\/span\u003edata output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003e4D FOCUS — AF performance evolves\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Stunning wide coverage\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThis camera features 693 phase-detection AF pointscovering approx. 93% of image area plus 425 densely positioned contrast-detection AF points\u003cspan\u003e \u003c\/span\u003eto improve focus.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Fast AF speed\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eUp to two times\u003cspan\u003e \u003c\/span\u003efaster AF performance\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003e4D FOCUS: Steadfast tracking\u003c\/h2\u003e\n\u003ch3 class=\"t7\"\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/h3\u003e\n\u003cp class=\"p3 \"\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eReliable AF down to EV-3\u003cspan\u003e \u003c\/span\u003ebrightness\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003ch2 class=\"t7\"\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003ch2 class=\"t3-bold\"\u003eEye AF revolutionises portraiture\u003c\/h2\u003e\n\u003cp class=\"p3 \"\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eFast continuous shooting captures the height of a moment\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking\u003cspan\u003e \u003c\/span\u003eand up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting\u003cspan\u003e \u003c\/span\u003eat up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003ch2 class=\"t2\"\u003eHigh-resolution 4K HDR\u003c\/h2\u003e\n\u003cp class=\"p2 \"\u003eAs well as new capability of recording stunning 4K movies\u003cspan\u003e \u003c\/span\u003ethrough 2.4-timeshigher oversampling, the camera features a new HLG (Hybrid Log-Gamma)\u003cspan\u003e \u003c\/span\u003epicture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cp class=\"p2 \"\u003e \u003c\/p\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01R overview\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5836322603037,"sku":"ILCE7M3KB.CEC","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a7-iii-28-70mm-front__21752.1519762326.jpg?v=1757864196"},{"product_id":"sony-a6400-digital-camera-with-16-50mm-power-zoom-lens","title":"Sony A6400 Digital Camera with 16-50mm Power Zoom Lens","description":"\u003cp\u003e\u003cspan style=\"color: #f70a0a;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThe Sony a6400 bridges the gap between the company's hugely popular full-frame CSC, and APS-C line-ups. Boasting AF acquisition of 0.02 seconds (the world's fastest), newly developed 'Real-Time Eye AF', and 'Real-Time Tracking'. The a6400 can also shoot up to 11fps with AF\/AE tracking, while a BIONZ X image processor, a tiltable LCD touch screen, and 4K video recording are also included. Comes with the Sony Power Zoom 16-50mm lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightning-quick AF acquisition of just 0.02 seconds plus 425 phase-detection and contrast-detection AF points for approximately 84% image coverage\u003c\/li\u003e\n\u003cli\u003eAdvanced Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eNew Real-time Tracking for object tracking\u003c\/li\u003e\n\u003cli\u003e24.2MP APS-C Exmorâ„¢ CMOS image sensor and latest-generation BIONZ Xâ„¢ image processor\u003c\/li\u003e\n\u003cli\u003eIdeal for bloggers thanks for a 180-degree tiltable touch LCD, allowing for self-recording\u003c\/li\u003e\n\u003cli\u003eShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K video recording with full pixel readout and no pixel binning\u003c\/li\u003e\n\u003cli\u003eTimelapse video using interval recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuper-fast performance\u003c\/strong\u003e\u003cbr\u003eA new BIONZ X image processor powers the a6400's impressive autofocus system. 425 phase-detection AF points and 425 contrast-detection AF points cover approximately 84% of the image area, working at a speed of 0.02 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-powered Real-Time Eye AF\u003c\/strong\u003e\u003cbr\u003eIntroducing advanced ˜Real-time Eye AF™. By employing artificial intelligence-based object recognition, the camera can detect and process eye data in real time. This gives the a6400 a point of reference for measuring autofocus. This system works in all autofocus modes, and is triggered automatically by half-pressing the shutter button. When in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time tracking\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking™ also makes its debut in the a6400. This mode utilises Sony's latest algorithm including Artificial Intelligence based object recognition and processes colour, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew levels of image quality\u003c\/strong\u003e\u003cbr\u003eA 24.2MP sensor, working alongside the BIONZ X image processor can now reach new levels of performance, with a standard ISO range of up to ISO 32000 for both still and movie. This is also expandable up to ISO 102400 for still images, while noise reduction garners excellent results at medium and high sensitivities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003eInternal 4K recording with full pixel readout and no pixel binning is also available. By collecting approximately 2.4x the amount of data required for UHD video, the a6400 oversamples to produce exceptional high-quality footage. This is also the first cropped sensor Sony mirrorless camera to feature a Hybrid Log-Gamma profile for Instant HDR workflows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cadvanced time-lapse=\"\" functionality=\"\"\u003e\u003c\/advanced\u003e\u003c\/strong\u003e\u003cbr\u003eUsers can create stunning timelapse videos using the internal Intervalometer, which can be set to capture each frame from anywhere between 1-60 seconds. The total number of shots can also be set between 1-9999. There's also an option to control the AE tracking in this mode, with Low, Mid, and High sensitivities to be selected from, ensuring your entire video remains correctly exposed.\u003c\/p\u003e\n\u003ch4\u003eKey Features: Sony 16-50mm Power Zoom Lens\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight design\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eDespite a 3x magnification ratio covering 16 mm to 50 mm (24-75mm 35mm eq.), the SELP-1650 is thin and lightweight thanks to a retracting mechanism that reduces the lens to just 3\/16 (29.9 mm). It truly enhances the portability of E-mount cameras, giving users the means to capture spontaneous moments when on trips with a light and compact camera\/lens combination.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-in Optical SteadyShotâ„¢ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED glass and Aspherical lens elements\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is equipped with one ED and four Aspherical elements, resulting in a high-performance lens that is surprisingly compact. The elements correct for curvature of field on the wide-angle side and spherical and chromatic aberration on the telephoto side for beautiful, accurate, high-contrast reproduction across the entire image.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWER ZOOM for smooth zooming\u003c\/strong\u003e\u003cbr\u003eThe SELP-1650 is the first lens with an electrically driven zoom mechanism. As soon as the camera is powered on, the lens extends and is instantly ready for shooting. A dual-function control ring is used for both zooming and manual focus.\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":16102436307034,"sku":"ILCE6400LB.CEC","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/sony-a6400-16-50mm-01.jpg?v=1748732298"},{"product_id":"sony-a7c-digital-camera-body-black","title":"Sony A7C Digital Camera Body - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35970254143643,"sku":"ILCE7CB.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_black-Large.jpg?v=1748209761"},{"product_id":"sony-a7c-digital-camera-body-silver","title":"Sony A7C Digital Camera Body - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971757539483,"sku":"ILCE7CS.CEC","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_front_silver-Large.jpg?v=1748209765"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-black","title":"Sony A7C Digital Camera with 28-60mm lens - Black","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971817930907,"sku":"ILCE7CLB.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_top_black_01-Large.jpg?v=1748209769"},{"product_id":"sony-a7c-digital-camera-with-28-60mm-lens-silver","title":"Sony A7C Digital Camera with 28-60mm lens - Silver","description":"\u003ch6\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h6\u003e\n\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eThe world’s smallest and lightest compact body, with no-compromise full-frame camera performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003ePowerful BIONZ X™ image processing for spectacular image quality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eAdvanced AF performance and functions\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eHigh-resolution 4K movies and a wealth of expression-expanding movie functions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cp class=\"copy ghost-center with-icon\"\u003e\u003cspan\u003eOperability and reliability for comfortable and confident shooting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003ePowerful performance and extraordinary image quality\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003eDespite the compact size of the camera body, which is the world's smallest and lightest the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eFull-frame imaging in a compact body\u003c\/h3\u003e\n\u003ch4 class=\"t6 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/h4\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eBigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eMake a difference with a larger sensor\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eWith a full-frame sensor it’s possible to take shots and achieve impressive images that are unique to this format. The α7C’s sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eCompact size, easy operation\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C was fashioned to be compact, lightweight and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilisation unit, along with layout and structural enhancements. \u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eEnjoy the full-frame advantage\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size. \u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe 24.2MPExmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction along with a wide 15-stop\u003cspan color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"\u003e\u003cspan style=\"font-size: 13.3333px; background-color: #efefef;\"\u003e \u003c\/span\u003e\u003c\/span\u003edynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO100-51200 is extendable to ISO50-204800\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eExpand your movie-making options\u003c\/h3\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eAchieve truly artistic movie-making with the superb control, image quality and dimensionality of full-frame.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p2  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003e4K recording for beautiful movie imagery\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eShallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.\u003c\/h6\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eS-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) \u003c\/span\u003e\u003cspan\u003e facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t7 editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eSony's smart AI-based Real-time Tracking\u003cspan\u003e \u003c\/span\u003eand Real-time Eye AF\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eReliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003e\u003c\/h6\u003e\n\u003ch3 class=\"t3-bold editorial-headline js-editorial-headline\" style=\"text-align: left;\"\u003eReliable handheld still shots and movies\u003c\/h3\u003e\n\u003ch4 class=\"t7 editorial-subhead js-editorial-subhead\" style=\"text-align: left;\"\u003eZoom in, grab close-ups and capture night scenes with greater clarity\u003c\/h4\u003e\n\u003ch6 class=\"p3  editorial-body-copy js-editorial-body-copy\" style=\"text-align: left;\"\u003eThe α7C's optical 5-axis image stabilisation unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":35971843653787,"sku":"ILCE7CLS.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/CX88600_VX8016_front_silver-Large.jpg?v=1748209775"},{"product_id":"sony-zv-e10-digital-camera-body","title":"Sony ZV-E10 Digital Camera Body","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInterchangeable-lens camera for vlogging\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLarge APS-C type 24.2-megapixel Exmor™ CMOS sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDirectional 3-Capsule Mic supplied with wind screen\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFeatures designed for vloggers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible connectivity for easy sharing\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Create a stunning vlog by taking advantage of interchangeable lenses, the large APS-C sensor, the built-in Directional 3-Capsule Mic and special features designed for vlogging – for a professional-looking vlog without the hassle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide and dynamic footage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eWith a wide-angle lens it's easy to capture dynamic footage, spotlighting both you and your location when you're taking selfies. Capture more of the city or the natural backdrop, and bring your viewers along with you in a shared experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAttention-grabbing background\u003c\/strong\u003e\u003cbr\u003eA fixed focal length lens makes it easy to shoot a vlog that grabs the viewer's attention. This type of lens creates a smooth, natural background blur that lets the subject stand out. It's also useful when you want a brighter image in a dimly lit setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSuper close-ups highlight the details\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eUnlike other types of lenses, a macro lens can get you closer to your subject, allowing you to capture the small details at a bigger size than with normal lenses. Whether it's an accessory you're wearing or a meal you're preparing, a macro lens can pull in very close to your subject and show off every glorious detail.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFar-away action\u003c\/strong\u003e\u003cbr\u003eWith a telephoto lens, you can shoot far-off objects, scenery or action with clear detail, whether you're vlogging while travelling or just shooting everyday life. Zooming in and out can also add an extra dynamic element to your story.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eExpand your vlogging with over 60 lenses\u003c\/strong\u003e\u003cbr\u003eSony's lens line-up can add an extra dimension to the vlogs you make with the ZV-E10. Sony offers more than sixty lenses that are ideally designed for Sony cameras, including lenses that are tailored to moviemaking. Select from a unique line-up of lenses, and explore your powers of self-expression.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eOne-touch control of background blurring\u003c\/strong\u003e\u003cbr\u003eThere's no need for complicated manual adjustments - just press a single button to turn background blurring (bokeh) on and off. Select “Defocus” for a professional-looking blurred background to draw attention to the main subject, or “Clear” to show the entire scene in sharp focus.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eAdd drama with slow and quick motion\u003c\/strong\u003e\u003cbr\u003eWith the ZV-E10's Still\/Movie\/S\u0026amp;Q button, you can easily access S\u0026amp;Q mode to shoot slow-motion video at a speed 4x slower than real time2 . Or, by changing the setting, you can shoot quick motion1 3 up to 60x faster. These can be shot without post-editing on a PC, with clear Full-HD quality.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eIdeal for product-review videos\u003c\/strong\u003e\u003cbr\u003eEliminate the frustration of recording product review videos. When the Product Showcase Setting is activated, the camera will quickly and automatically shift focus from your face to a product held in front of the camera, without the need to place your hand behind the product to shift the focus to it.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eThe larger sensor makes a difference in quality\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10's impressive images are the result of the camera's large APS-C sized image sensor – the same kind found in cameras all the way up to professional cinema models. The sensor is more than ten times larger than ones you would find in a typical smartphone, so it collects far more light and more image data, in order to create beautiful images and evocative bokeh effects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eBuilt for Clear Voice Recording\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 makes it easy to clearly record your voice without any worries. The internal Directional 3-Capsule Mic is optimised to capture sound from in front of the camera, recording your voice clearly even when you're in a crowd.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFor Full specifications see the Sony website with the link below\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003ehttps:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/zv-e10\/specifications\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":40662114304155,"sku":"50626185","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/7016515K.jpg?v=1748732299"},{"product_id":"sony-zv-e10-digital-camera-with-16-50mm-lens","title":"Sony ZV-E10 Digital Camera with 16-50mm Lens","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInterchangeable-lens camera for vlogging\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLarge APS-C type 24.2-megapixel Exmor™ CMOS sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDirectional 3-Capsule Mic supplied with wind screen\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFeatures designed for vloggers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible connectivity for easy sharing\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Create a stunning vlog by taking advantage of interchangeable lenses, the large APS-C sensor, the built-in Directional 3-Capsule Mic and special features designed for vlogging – for a professional-looking vlog without the hassle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide and dynamic footage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eWith a wide-angle lens it's easy to capture dynamic footage, spotlighting both you and your location when you're taking selfies. Capture more of the city or the natural backdrop, and bring your viewers along with you in a shared experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAttention-grabbing background\u003c\/strong\u003e\u003cbr\u003eA fixed focal length lens makes it easy to shoot a vlog that grabs the viewer's attention. This type of lens creates a smooth, natural background blur that lets the subject stand out. It's also useful when you want a brighter image in a dimly lit setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eSuper close-ups highlight the details\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eUnlike other types of lenses, a macro lens can get you closer to your subject, allowing you to capture the small details at a bigger size than with normal lenses. Whether it's an accessory you're wearing or a meal you're preparing, a macro lens can pull in very close to your subject and show off every glorious detail.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFar-away action\u003c\/strong\u003e\u003cbr\u003eWith a telephoto lens, you can shoot far-off objects, scenery or action with clear detail, whether you're vlogging while travelling or just shooting everyday life. Zooming in and out can also add an extra dynamic element to your story.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eExpand your vlogging with over 60 lenses\u003c\/strong\u003e\u003cbr\u003eSony's lens line-up can add an extra dimension to the vlogs you make with the ZV-E10. Sony offers more than sixty lenses that are ideally designed for Sony cameras, including lenses that are tailored to moviemaking. Select from a unique line-up of lenses, and explore your powers of self-expression.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eOne-touch control of background blurring\u003c\/strong\u003e\u003cbr\u003eThere's no need for complicated manual adjustments - just press a single button to turn background blurring (bokeh) on and off. Select “Defocus” for a professional-looking blurred background to draw attention to the main subject, or “Clear” to show the entire scene in sharp focus.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eAdd drama with slow and quick motion\u003c\/strong\u003e\u003cbr\u003eWith the ZV-E10's Still\/Movie\/S\u0026amp;Q button, you can easily access S\u0026amp;Q mode to shoot slow-motion video at a speed 4x slower than real time2 . Or, by changing the setting, you can shoot quick motion1 3 up to 60x faster. These can be shot without post-editing on a PC, with clear Full-HD quality.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eIdeal for product-review videos\u003c\/strong\u003e\u003cbr\u003eEliminate the frustration of recording product review videos. When the Product Showcase Setting is activated, the camera will quickly and automatically shift focus from your face to a product held in front of the camera, without the need to place your hand behind the product to shift the focus to it.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eThe larger sensor makes a difference in quality\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10's impressive images are the result of the camera's large APS-C sized image sensor – the same kind found in cameras all the way up to professional cinema models. The sensor is more than ten times larger than ones you would find in a typical smartphone, so it collects far more light and more image data, in order to create beautiful images and evocative bokeh effects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eBuilt for Clear Voice Recording\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 makes it easy to clearly record your voice without any worries. The internal Directional 3-Capsule Mic is optimised to capture sound from in front of the camera, recording your voice clearly even when you're in a crowd.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eFor Full specifications see the Sony website with the link below\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003ehttps:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/zv-e10\/specifications\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":40662574334107,"sku":"ZVE10LBDI.EU","price":679.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/7016515L_2.jpg?v=1748732301"},{"product_id":"sony-a7-iv-digital-camera-with-28-70mm-lens","title":"Sony A7 IV Digital Camera with 28-70mm Lens","description":"\u003ch3\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFor a new generation of image makers.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNewly developed 33MP1 full-frame back-illuminated CMOS image sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eFlagship-level image processing with BIONZ XR™\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigher resolution, better colour reproduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe new 33MP1 image sensor and processing engine raise the bar for image quality\u003cbr\u003e\u003cbr\u003eIn addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eA selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-bit HEIF3 still-image format for smooth gradations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAlong with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e5-axis optical image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eUp to 5.5-step shutter-speed compensation from the in-body stabilisation unit\u003cbr\u003e\u003cbr\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eFast Hybrid AF, evolved\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e10-frame-per-second continuous shooting with fast buffer release\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow you to shoot more than 800 frames 8 at up to 10 fps with AF\/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eSony's smart AI-based Real-time Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImproved Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003cbr\u003e\u003cbr\u003eThe high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003ePet photos made easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eFast, accurate focus for difficult animal shots\u003cbr\u003e\u003cbr\u003eBy setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eBird-eye detection supported for both still shots and movies\u003cbr\u003e\u003cbr\u003eFor the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to \"bird\". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e4K 60p movies with smooth, natural-looking capture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eIt is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eWhen recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eChoose your look, for more expressive movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003cbr\u003e\u003cbr\u003eThe S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eHigh-performance ‘Active Mode’ image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eReliable support for handheld movie shooting\u003cbr\u003e\u003cbr\u003eActive Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eInstantly turn your α7 IV into a web camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eAll it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe α7 IV supports UVC (USB Video Class) \/ UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eShare your still images and movies immediately\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection, and enjoy greater control over automatic image transfer\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eImprovements in selection and editing workflow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003eThe α7 IV incorporates a number of individual improvements to image selection and editing, adding up to a smoother overall workflow that allows large amounts of data to be efficiently managed.\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eEasy, reliable operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera\u003c\/p\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":41400559468699,"sku":"ILCE7M4KB.CEC","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1-A7IV_SEL2870_front.jpg?v=1769884903"},{"product_id":"sony-alpha-6000-twin-lens-kit","title":"Sony a6000 Digital Camera with 16-50mm and 55-210mm","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cu data-mce-fragment=\"1\"\u003eFeatures\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e24.3MP Exmor™ APS HD CMOS sensor with BIONZ X™ engine.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast Hybrid Autofocus (phase and contrast detection).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVersatile E-mount interchangeable lens system.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull manual control for creative photography.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSimple sharing and control with Wi-Fi and NFC One-touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp\u003eThe world’s fastest autofocus makes the a6000 one of the most versatile interchangeable-lens camera available; at a mere 0.06 seconds, you’re assured of getting the perfect shot in any situation from family events to sports to nature.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eFast Hybrid AF\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe advanced Fast Hybrid AF enables more scenes to be focused via phase-detection only (reducing reliance on the contrast-detection mode), delivering the world’s fastest AF available to capture your subject at the exact moment you intend.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eUltra-precise 179 AF points for greater coverage.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eMore autofocus points mean a better chance of capturing a perfectly sharp image, and with a class-leading 179 AF points, the a6000 provides extensive frame coverage and continuous, precise location of your subject—no matter where in the frame they may be.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003e11 fps continuous shooting with AF tracking\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eCapturing an impressive 11 photos a second wouldn’t mean much if they were blurry. That’s where the a6000 excels; you get a very high frames-per-second (fps) rate while the superior AF tracking ensures your selected subject is crisp and clear.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eSmooth AF enhances your movies\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe a6000’s impressive AF capabilities are not just limited to still photos. It uses the same phase-detection priority to ensure fast focusing and smooth tracking to give a professional polish to your most demanding video projects.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eShoot cinematically\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eWith Full 1080 HD at 60p or 24p, you can make the aesthetic choice to capture film-like motion in your videos.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe a6000 is smaller and lighter than comparable DSLRs\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe best camera is the one you have with you. With its compact size and light weight, the a6000 compares favourably to bulkier, heavier DSLRs. Yet with the creativity of interchangeable lenses, manual controls and more, you sacrifice nothing.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eSmarter viewfinder for better photos\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe OLED Tru-Finder™ EVF is another a6000 expert-level tool, with real-time data for planning and previewing shots. Exposure Control compensates for bright\/dim scenes, Focus Zoom enlarges a chosen detail and Display Mode reveals histograms and more.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eSnap, tap and share.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eWi-Fi and NFC (Near Field Communication) connectivity make it simple to show, and share, your genius. 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