{"title":"Panasonic 20% Instant Discount on selected lenses","description":"Use code PANAXMAS20 at the checkout to get 20% instant discount on selected Panasonic lenses when purchased between 24th December 2018 to 2nd January 2019.","products":[{"product_id":"panasonic-100300mm-f4-05-6-ii-ois","title":"Panasonic 100-300mm f4.0-5.6 II Lumix G Vario Lens","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Panasonic 100-300mm f\/4.0-5.6 II Lumix G Vario Lens offers a long zoom range of 100-300mm (35mm camera equivalent: 200-600mm) for capturing wildlife, sports, action, and other distant subjects. The lens takes full advantage of Panasonic's 240 fps Contrast Detection AF system featured in Panasonic’s latest Lumix cameras and AF tracking performance in zooming has also been improved thanks to high-speed frame analysis for focus control.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features: Panasonic 100-300mm f\/4.0-5.6 II Lumix G Vario Lens\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFocal range ideal for wildlife, sports, action and other distant-based photography\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e100-300mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm equivalent focal range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e200-600mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved auto-focus:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eNew high-speed frame analysis for focus control\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763415801885,"sku":"H-FSA100300E","price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/s-l300_5a08f213-1da3-4114-9067-bc5596931996.jpg?v=1571324198"},{"product_id":"panasonic-1235mm-f2-8-ii-lumix-g-x-vario-asph-power-ois-lens","title":"Panasonic 12-35mm f2.8 II Lumix G X Vario ASPH OIS Lens","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003eSuitable for a wide range of applications, the Panasonic 12-35mm f2.8 II LUMIX G X Vario ASPH Power OIS Lens for Micro Four Thirds features a wide-angle to short telephoto focal range with bright f\/2.8 constant-aperture, making it ideal for capturing the natural atmosphere for both video and stills. The lens offers also support for Power O.I.S (Optical\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416031261,"sku":"H-HSA12035E","price":699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/Panasonic-Lumix-G-X-Vario-12-35mm-F2.8-II-ASPH.-POWER-O.I.S.-Lens-1_600x600_d7ce9005-f105-4eb6-b807-7dc613291476.jpg?v=1571324199"},{"product_id":"panasonic-12mm-f1-4-asph-leica-dg-summilux-lens","title":"Panasonic 12mm f1.4 Leica DG Summilux ASPH Lens","description":"\u003cp\u003eThe 12mm f1.4 ASPH Leica DG SUMMILUX Lens from Panasonic is a high-quality, high-speed lens made up of 15 elements in 12 groups. Constructed from durable metal, the lens has a sophisticated design to match the line-up of LUMIX G cameras, and is dust and splash proof. Due to the wide focal length and rugged build, it is suitable for outdoor photographers,\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416129565,"sku":"H-X012E","price":1099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/APANALE105287103.jpg?v=1571324199"},{"product_id":"panasonic-14140mm-f3-55-6-g-vario-asph-power-ois-micro-four-thirds-lens","title":"Panasonic 14-140mm f3.5-5.6 Lumix G Vario ASPH OIS Lens","description":"\u003cp\u003eThe Panasonic 14-140mm f3.5-5.6 G Vario ASPH Power OIS lens is a metal-bodied, 10x wide-angle to telephoto zoom designed specifically for the Micro Four Thirds range of compact system cameras. From sweeping landscapes to distant wildlife, the lens's versatile focal range coupled with Power O.I.S. technology ensures you have the right set-up to capture every\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416162333,"sku":"FS14140EKA","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/350857-panasonic-lumix-g-vario-14-140mm-f3-5-5-6-asph-power-ois.jpg?v=1571324199"},{"product_id":"panasonic-15mm-f1-7-leica-summilux-dg-asph-micro-four-thirds-lens-black","title":"Panasonic 15mm f1.7 Leica DG Summilux ASPH Lens","description":"\u003cp\u003eThe Panasonic 15mm f1.7 Leica Summilux DG ASPH lens is a lightweight, fast wide-angle prime with Micro Four Thirds lens mount and robust metal design. The lens allows photographers to capture stunning pictures with beautiful bokeh and offers an angle of view equivalent to 30mm on full frame. The lens incorporates a superior inner focusing system, which\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416227869,"sku":"H-X015E-K","price":449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/panasonic_leica_dg_summilux_15mm_f1_7_asph_review.jpg?v=1571324200"},{"product_id":"panasonic-20mm-f1-7-lumix-g-ii-asph-g-micro-four-thirds-lens-black","title":"Panasonic 20mm F1.7 II Lumix G ASPH OIS Lens - Black","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"content-type\"\u003e\u003cspan\u003eThe Panasonic 20mm f1.7 LUMIX G II ASPH G Micro Four Thirds Lens is a lightning-fast, compact f1.7 prime lens suitable for many applications, including landscapes, portraiture, interior photography and day-to-day shooting. The aperture's seven blades produce an attractive bokeh effect and the lens design performs admirably in minimising chromatic aberration and delivering tack-sharp images; especially when used in concert with the Contrast AF system. It's an elegant piece of kit, too: The sharp styling and metallic finish is very pleasing to the eye.\u003c\/span\u003e\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eF1.7 Lens with Outstanding Brightness\u003c\/li\u003e\n\u003cli\u003eCompact, Lightweight Pancake Lens\u003c\/li\u003e\n\u003cli\u003eSophisticated Metal Finish\u003c\/li\u003e\n\u003cli\u003e2 Aspherical Lenses for a Superb Optical Performance\u003c\/li\u003e\n\u003cli\u003eMulti-coated Lens Elements Minimise Ghosts and Flare\u003c\/li\u003e\n\u003cli\u003eContrast AF System Support\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416326173,"sku":"H-H020AE-K","price":269.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/lumix20mm.jpg?v=1571324200"},{"product_id":"panasonic-20mm-f1-7-lumix-g-ii-asph-g-micro-four-thirds-lens-silver","title":"Panasonic 20mm F1.7 II Lumix G ASPH OIS Lens - Silver","description":"\u003cp\u003eThe Panasonic 20mm f1.7 LUMIX G II ASPH G Micro Four Thirds Lens is a fast f1.7 prime lens suitable for a wide variety of occasions, including landscapes, portraits, gigs, interior shots and casual everyday shooting. This portable lens features seven lenses in five groups and uses two aspherical lenses most effectively to minimise both distortion and chromatic\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416358941,"sku":"H-H020AE-S","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/xl_10595-H_H020A_s_front_slant.jpg?v=1571324200"},{"product_id":"panasonic-25mm-f1-4-leica-dg-summilux-micro-four-thirds-lens","title":"Panasonic 25mm f1.4 Leica DG Summilux ASPH Lens","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Panasonic 25mm f1.4 Leica DG Summilux Micro Four Thirds lens is a light, high performance Leica DG lens that delivers superb optical performance for use everywhere you go. Based on the Micro Four Thirds Standard and meeting Leica's strict standards ensuring high optical quality, the Panasonic 25mm f1.4 lens will allow you to take stunning photos and\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416391709,"sku":"H-X025E","price":449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1526038.jpg?v=1571324201"},{"product_id":"panasonic-30mm-f2-8-macro-lumix-g-asph-mega-ois-lens","title":"Panasonic 30mm f2.8 Lumix G ASPH OIS Macro Lens","description":"\u003cp\u003eThe Panasonic 30mm f2.8 Macro LUMIX G ASPH MEGA OIS lens with Micro Four Thirds fit is ideal for taking close-ups and life-size macro shots. Elegantly designed with a metallic black finish and strong metal mount, the lens perfectly matches the style of the LUMIX G interchangeable lens cameras and is ideal for day-to-day use. The Panasonic 30mm lens with\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416424477,"sku":"H-HS030E","price":269.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/panasonic_h_hs030_lumix_g_macro_30mm_1124341.jpg?v=1571324201"},{"product_id":"panasonic-35100mm-f2-8-ii-lumix-g-x-vario-power-o-i-s-lens","title":"Panasonic 35-100mm f2.8 II Lumix G X Vario ASPH OIS Lens","description":"\u003ch4\u003e \u003c\/h4\u003e\n\u003cp\u003eThe Panasonic 35-100mm f2.8 II Lumix G X Vario Power O.I.S. Lens for Micro Four Thirds interchangeable lens cameras delivers a versatile focal range (70-200mm on a 35mm camera) in a compact, easily portable design. The lens is an update to the original model and now offers support for Power O.I.S (Optical Image Stabiliser) and 5-axis Dual I.S. (Image Stabiliser)\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416457245,"sku":"H-HSA35100E","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/Panasonic-Lumix-G-X-Vario-35-100mm-F2.8-II-POWER-O.I.S.-Lens-1_600x600_4e7a8a01-9a54-4e6d-979d-fb1be9792c8c.jpg?v=1571324201"},{"product_id":"panasonic-42-5mm-f1-7-lumix-g-asph-power-ois-lens-silver","title":"Panasonic 42.5mm f1.7 Lumix G ASPH OIS Lens - Silver","description":"\u003cp\u003eThe Panasonic 42.5mm f1.7 LUMIX G ASPH POWER OIS is a mid-telephoto portrait lens with Micro Four Thirds mount. Offering a 42.5mm focal distance (35mm camera equivalent: 85mm), a fast f1.7 aperture, and a versatile minimum focusing distance of 0.31m, the lens can deliver portraits with a rich stereoscopic effect as well as close-ups with a beautiful, soft,\u003c\/p\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416555549,"sku":"HS043E-S","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/PanasonicLUMIX42.5mmf1.7GASPHPOWEROISLensSilver.png?v=1571324201"},{"product_id":"panasonic-45150mm-f4-05-6-asph-ois-black-micro-four-thirds-lens","title":"Panasonic 45-150mm f4.0-5.6 Lumix G Vario ASPH OIS Lens","description":"\u003cp\u003eThe compact, metal bodied Panasonic LUMIX 45-150mm f4.0-5.6 ASPH OIS Black Micro Four Thirds Lens is suitable for HD video recording and is perfect for capturing crisp, blur-free images when shooting sporting events and other distant subjects. 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The Micro Four Thirds system makes it possible to keep the lens light and compact without sacrificing build quality. The lens features a reliable metal mount and an optimally designed petal-shape lens hood, while the 7 blade aperture mechanism produces naturally smooth tones in out of focus areas of the image. When mounted on the Lumix G Micro System camera, this lens allows use of the advanced contrast AF system, which includes an AF Tracking and a Face Recognition function.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMain Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra wide-angle with 114-degree of diagonal angle of view at wide-end\u003c\/li\u003e\n\u003cli\u003e2 aspherical lenses and 4 ED lenses for superb optical performance\u003c\/li\u003e\n\u003cli\u003eF4.0 brightness over the entire zoom range\u003c\/li\u003e\n\u003cli\u003eContrast AF system support\u003c\/li\u003e\n\u003cli\u003eCircular aperture diaphragm, multi-coated lens elements and optimally designed lens hood\u003c\/li\u003e\n\u003cli\u003eBased on the Micro Four Thirds System standard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Swains","offers":[{"title":"Default Title","offer_id":5763416653853,"sku":"H-F007014","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1165\/5118\/products\/1032412.jpg?v=1571324202"},{"product_id":"panasonic-lumix-g-100400mm-f4-06-3-asph","title":"Panasonic 100-400mm F4.0-6.3 Lumix G Vario ASPH Lens","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Panasonic 100-400mm f4-6.3 Power OIS lens is aimed at Micro Four Thirds users looking for a versatile telephoto zoom in a lightweight, portable body. Its versatile focal length is well suited to a variety of subjects and scenes, both indoors and out, thanks to its splash and dustproof construction. The lens has also been optimised for 4K video shooting offering accurate AF (autofocus) and silent zoom operation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features: Panasonic 100-400mm f4-6.3 Power OIS - Micro Four Thirds Fit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for mirrorless cameras\u003c\/li\u003e\n\u003cli\u003eMicro Four Thirds mount\u003c\/li\u003e\n\u003cli\u003eSuitable for sports, wildlife, potraiture\u003c\/li\u003e\n\u003cli\u003eLight, compact body with Image Stabilisation (O.I.S)\u003c\/li\u003e\n\u003cli\u003eSplash and dustproof design\u003c\/li\u003e\n\u003cli\u003eHigh-quality Leica lens optics\u003c\/li\u003e\n\u003cli\u003eBuilt in Lens Hood and Tripod Mount\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCapture the full beauty of nature\u003c\/h4\u003e\n\u003cp\u003eThe 100-400mm (35mm camera equivalent 200-800mm) LEICA DG lens was specially designed for the world’s nature photographers. The lens pulls distant activities so close they appear to be happening right in front of your eyes, in all of their natural beauty. LUMIX 4K technology lets you capture unmissable moments in a photo or record it in a video. Finally, the compact \u0026amp; lightweight body allows you agility and mobility. It also enable flexible framing in both vertical and horizontal directions.\u003c\/p\u003e\n\u003ch4\u003eUltimate optics\u003c\/h4\u003e\n\u003cp\u003eThe LEICA DG lens gets the ultimate optical quality and performance, naturally meeting the strict quality standards set by LEICA Camera AG. Enjoy brilliant clarity all the way to the edges of your photos thanks to the sophisticated design of these lenses. Distortions are prevented to enable precise and sharp picture rendering. The ideal tool for pro-level images in the palm of your hand.\u003c\/p\u003e\n\u003ch4\u003eUltra sharp photos\u003c\/h4\u003e\n\u003cp\u003eThe Optical Image Stabilisation (O.I.S.) technology is built directly into the lens ensuring your photos will look great with sharp blur-free contours across the entire picture. Our highly popular POWER O.I.S. immediately compensates even large camera shake and vibrations that may occur. This allows you to capture true-to-life scenes without the need for a tripod.\u003c\/p\u003e\n\u003ch4\u003ePerfect for video recording\u003c\/h4\u003e\n\u003cp\u003eVideo Support gives you everything you need for recording with your LUMIX cameras. It performs smooth aperture changes so there are no sudden jumps in exposure. It also boasts a Silent Design function for enhanced capture of the scene’s audio. The stunning AF Performance also records excellent 4K videos where precise focussing is essential.\u003c\/p\u003e\n\u003ch4\u003eSplash and dustproof\u003c\/h4\u003e\n\u003cp\u003eThis lens features a Splash \u0026amp; Dustproof construction* that is tough enough to withstand heavy field use. It protects the lens system inside from sand, rain and more, making it perfect for shooting under harsh conditions. 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